Feed: Gary Marshall: Chrome OS: what’s the point? - AggScore: 27.5
Summary: Gary Marshall: Chrome OS: what’s the point?
There’s an old saying in marketing: sell the sizzle, not the sausage. Google’s Chrome OS presentation reminded me of that. We spent ages watching Google grind up some testicles, bits of bone, chopped sawdust and the odd factory worker’s finger before shoving them into a big machine, but nobody spoke about how tasty sausages are or [...]
Gary Marshall: Chrome OS: what’s the point?
img srchttpcdn.mos.techradar.comclassificationscomputingsoftwareoperatingsystemsimagesChromeOSchromecr48crop200200.jpgpTheres an old saying in marketing sell the sizzle, not the sausage. Googles Chrome OS presentation reminded me of that.ppWe spent ages watching Google grind up some testicles, bits of bone, chopped sawdust and the odd factory workers finger before shoving them into a big machine, but nobody spoke about how tasty sausages are or fried up a few tasty links.ppWe saw the sausage. Wheres the sizzleppThere was a telling bit in the postlaunch QA, where the Google team were asked why someone should use a emNew York Timesem web app in Chrome when they could just go to the emNew York Timesem website. ppThere was humming. There was hawing. I was halfexpecting someone to say Damn, we hadnt thought of that. Cancel the project! with security goons rushing in to bring the session to a premature halt.ppThat didnt happen, but it really was a good question. Chrome OS is undoubtedly clever and Googles giveaway of lots and lots of Chrome notebooks is very nice, but what exactly is it the answer to ppstrongIts here. Now whatstrongppI suspect the problem is the iPad and the rise of the tablets. Most questions to which the answer could be Chrome notebook can also be answered iPad or Android tablet.ppWhat boots faster than a traditional PC the answer to that one also includes MacBook Air and Anything with solid state storage What runs web apps from an App Store What sleeps and wakes instantly Whats very secure and very unlikely to get viruses Whats really portable What has great battery life What can access the enterprise systems from a secure yet friendly interface Who lives in a pineapple under the sea You get the idea. Even the Web Store looks like a very slightly tweaked iTunes.ppIts easy to make predictions that blow up in your face remember No wireless. Less space than a Nomad. Lame about the iPod but while there are obvious benefits to enterprise customers, Im struggling to see how this is going to appeal to consumers. ppMobile phone subsidies will make it as cheap as chips if you look beyond the pricey data contract, Im sure, but the networks subsidise netbooks, normal laptops and iPads, too.ppI really cant see why youd want a Chrome OS notebook when you could buy a normal notebook and run the Chrome browser on it or skip notebooks altogether and go with a tablet instead.ppMaybe it was just an underwhelming presentation and Googles got a marketing plan thats going to blow everyones socks off. ppI do hope so, because more tech, more competition is always good. But I cant help thinking that Googles reinventing the netbook just as everybody who wants a netbook has bought one, and just as everyone who might have thought about buying one has either bought or started saving for a tablet.ppIf Im right, Google isnt shutting the stable door after the horse has bolted its erecting a precision tooled, state of the art stable door in an empty field.pppimg width1 height1 srchttprss.feedsportal.comc669f415081s10676e30mf.gif border0div classmfrelatedpRelated StoriespulliBlackBerry maker RIM looking to overhaul UIliliThree dwarves Orange iPad contract pricingliliBlackBerry PlayBook demoed again on videoliliReport Apple iPad 2 stockpiling will start in FebruaryliliGoogle shows off Chrome OS, but no devices until mid 2011liuldivdiv classmfviraltable border0trtd valignmiddleimg srchttpres3.feedsportal.comimagesemailthis2.gif border0 tdtd valignmiddleimg srchttpres3.feedsportal.comimagesbookmark.gif border0 tdtrtabledivbrbrimg srchttpda.feedsportal.comr88739910016u49f415081c669s10676e30kg4043444568143168a2.img border0img srchttpfeeds.feedburner.comrtechradarmobilecomputingnews49hkNZzQg3b8 height1 width1a targetblank relnofollow hrefhttpfeedproxy.google.comrtechradarmobilecomputingnews39hkNZzQg3b8story01.htmTechRadar Mobile computing newsa
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