Feed: The Boa Blog - AggScore: 48.4
Summary: The Boa Blog
Boa Closure System
Cyclists Wearing Specialized Boa Shoes Top Spring Races
We were pleased to pick up the latest issue of Velo News and notice a large number of podium finishers sporting Specialized cycling shoes with Boa.
American Evelyn Stevens of the Specialized-lululemon women’s pro cycling team had the biggest win of her career on April 18, when she won the Fleche Wallonne Femmes World Cup cycling race. The victory places her in a solid position for being nominated to the U.S. women’s Olympic cycling team.
Maxim Iglinskiy of team Astana rode to the front of the field at the 257.5-kilometer Liege-Bastogne-Liege in April, also wearing the Specialized S-Works Boa. “It’s a beautiful victory for me and for my country,” Iglinskiy said in an interview with Cycling Weekly. “I think we will have a big party in Kazakhstan.”
Check out CyclingWeekly.co.uk for a full report and the June 2012 issue of Velo News for more race news.
Plus, Tom Boonen of the Omega-Pharma Quick-Step Pro Cycling team has been having a banner season, pictured here on his way to winning his fourth Paris-Roubaix in April.
Specialized Launches S-Works Trivent Shoe with Boa
Specialized has launched the new S-Works Trivent shoe today, a tri-specific cycling shoe featuring the Boa-powered heel draw bridge for the fastest possible transitions. Below is an overview of this top-of-the-line racing shoe that be on the feet of several top triathletes competing at this summer’s Olympic Games in London, including Tim Don and Gwen Jorgenson.
The $400 shoe will be available at Specialized retailers in late June.
How Will it Make My Transitions Faster?
Boa Leases Office Space in Denver’s New “Drive” Office Building
Boa
Technology has signed a lease for 23,000 square feet of
office space at the new “Drive” office building at Zeppelin
Development Inc’s TAXI office park in Denver’s River North area.
The four-story, 38,000 square-foot building is scheduled to be
completed later this year and will feature an informal meeting
space, coffee shop and grab-and-go deli.
“At Boa, we work hard to maintain a culture that encourages creative thinking and constant innovation,” Boa President Mark Soderberg said in a statement. “From our earliest tours of the TAXI development, we felt confident that the Zeppelin group could create a space that will complement the Boa culture, which is a crucial part of our success.”
Boa Technology will move into the new space in April 2013.
Read more about the TAXI development in this Denver Business Journal article: http://www.bizjournals.com/denver/blog/real_deals/2012/04/leasing-starts-soon-at-broomfields.html
Boa Technology Recognized by Denver Post as Top Workplace
Boa Technology's Brett Vladika, Director of Product Design, Chuck Mason, VP of Sales and Marketing and Garett Graubins, Director of Marketing, pose with a representative from the Denver Post at The Denver Post's Top Workplaces awards ceremony on Tuesday, April 10, 2012, at the History Colorado Center in Denver. (Photo by Daniel Petty)
The Denver Post named Boa Technology, makers of the patented, award-winning Boa Closure System, third on its list of Top Small Workplaces (companies with less than 150 employees). In the same report, Boa Technology President Mark Soderberg was honored as top business leader. The rankings were announced last Tuesday at a special event at the Colorado History Museum and in a special section of the Denver Post published yesterday (April 15).
“You can read all the management books but when it comes down to it, it’s just treating people humanely and with respect,” said Boa Technology President Mark Soderberg in a Denver Post interview about creating a positive workplace. The Boa Closure System first appeared on snowboard boots in 2001, and the company has since grown into a multi-national company without compromising its energetic, dog-, bike-, barbeque- and family-friendly atmosphere.
The Denver Post report is based on business-community nominations and 24-question surveys. In the surveys, employees were asked to score their employer on a variety of measures, from worker appreciation to company direction, values, ethics, career advancement opportunities, pay and benefits.
The recognition comes on the heels of Boa Technology’s fourth-place ranking in Outside magazine’s top 50 Places to Work 2011, which evaluated the work-life balance of many of America’s top outdoor brands.
Boa Technology proudly promotes workplace wellness and enthusiasm by offering a variety of lunchtime fitness and nutrition workshops, company outdoor and volunteer activities, profit-sharing benefits and an annual credit that can be used towards any fitness-related pursuit or goal. Employees are encouraged to take part in the company’s “Health & Wellness Challenge” by setting personal goals that support work-life balance. The company awards points for goal achievement that are redeemable for gifts that further support health, such as Whole Foods gift cards or outdoor gear.
Going beyond offering perks and encouraging balance, Boa employees are constantly encouraged to think like business owners and to not fear making a mistake. “If I’m riding my bike and I never fall off, I don’t know how fast I can go,” says Soderberg, a past two-time mountain-bike national champion. “I love a really good, well-thought-out mistake because you learn from it and do things a better way next time.”
That is the culture of trust and balance that Boa employees referenced in survey responses and one of the reasons the Denver Post honored Boa Technology as one of the city’ best workplaces.
New Hires Expand Several Departments
Elizabeth Moore, Marketing Manager.
Moore will manage daily marketing goals and tactics, brings to
her new post considerable experience in negotiating, planning
and executing digital and emerging media, having recently
worked for Boulder-based marketing agency Sterling-Rice Group
as a senior digital planner. Prior to Sterling-Rice Group,
Moore worked for Chicago-based Starcom Worldwide, where she
supervised national brand strategy and digital activation for
Sara Lee, with a special focus on action-sports marketing
campaigns.
Claire Sprague, Senior Graphic Designer.
Claire Sprague brings an impressive depth of design and agency
experience to the Boa team. She joins Boa after six years with
Denver-based Juice Communications, working on brands like
Western Union, NBC Universal, Globus, and Hewes Marine Company.
In addition to providing art direction, Claire led the creative
staff and worked with external vendors. Most recently, Claire
was honored to be a judge at the ADDY awards competition in
Houston. Earlier in her career, Claire honed her design skills
at Mark Russell and Associates Advertising Agency in Syracuse,
New York. Among other projects, she worked on the concept and
design of the award-winning 2005/06 campaign for Syracuse
Stage.
Merle McCreery, Chief Financial Officer.
McCreery previously worked at Deloitte & Touche and
StorageTek and served as CFO for multiple venture-capital and
private-equity corporations, including International Language
Engineering, Network Photonics and ProStor Systems. He also
served as Controller at Exabyte Corporation, where he helped
guide the company through an initial public offering.
Doug Starkey, Regional Account Manager.
Doug Starkey is charged with establishing Boa as an ingredient
brand within several medical product categories that are
emerging over the next two years. Starkey’s experience in
high-level software development, sales and product management
align with Boa Technology’s high standards for partner-brand
collaboration and commitment to innovation. Starkey comes
to Boa from N-R-G Foods, makers of Honey Stinger, where he
served as sales manager, a post that equipped him with an
excellent understanding of mass retail distribution channels,
which will be an asset for Boa’s direct-to-consumer medical
market segment.
Madison Proper, Accounts Payable
Specialist.
Proper comes to Boa from SmartWool where she was an accounts
receivable coordinator.
Elyse Caldwell, Administrative Specialist.
Elyse Caldwell, an All-American snowboarder who competed at a
national level, is Boa Technology’s new administrative
specialist.
Boa Snowboard Team Gathers in Keystone for Annual Summit
Members of Boa’s Snowboard team including Brandon Reis, Ashley Thornton, Scott See, Fredrik Evensen, Megan Ginter, Sachi Tanaka and Shunta Akagawa gathered in Keystone, Colorado, March 19-23 for Boa’s annual Snowboard Summit. Photographers and videographers were on hand to gather stills and video clips that will be used in next winter’s advertising and promotional assets.
Transworld Business editor Mike Lewis was on the scene and posted a story and photo gallery on the magazine’s website. He wrote: “While many companies had a rough year due to meager snowfalls, Boa’s diversity allowed it to have a very strong season with growth in other categories, and it’s investing more of its earnings back into snowboarding through event sponsorships.”
Boa and DC Celebrate 10 Years of Partnership at SIA
Boa Creator and Founder Gary Hammerslag stopped by the DC booth during SIA to present Cory Lake (DC Snow Product Manager) with the Ten Year’s of Dialed in Fit award. The trophy celebrates 10 years of partnership and award winning boot collaborations. Last year Boa celebrated the milestone with K2 and Vans.
Pictured left to right: Boa Founder and Creator Gary Hammerslag, DC Snow Product Manager Cory Lake, and Boa Account Manager Jeff "Woody" Woodard
Boa H3 Snowboard Boot Closure System Earns ISPO Award Nomination
Boa Technology’s H3 High Power Platform was named an ISPO Award Nominee in the Action Ingredients category today by the ISPO Award committee. The ISPO AWARD is a seal of approval for innovative new sporting goods and is a respected global industry trend indicator. Award nominees and winners will be on display at the ISPO Munich tradeshow taking place January 29 to February 1, 2012.
The H3 system, featured on the new Vans Infuse and Salomon Synapse snowboard boots and others, is Boa’s seventh-generation snowboard reel platform. It delivers high-precision, watch-like resolution for achieving a truly customized fit.
“Our engineers and designers have been rethinking snowboard boot closure systems for over 10 years,” says Vin Connelly, Global Category Manager at Boa Technology, maker of the award-winning, patented Boa Closure System. “The result is the Boa H3, which is part of a high-power closure system that provides riders with unparalleled security and micro-adjustability to improve performance and comfort. Partner brands appreciate the H3 system’s improved design, smaller size, no special tools required for maintainence and our exclusive Coiler option that quickly takes up excess lace.
The Boa Closure System is found of one third of the world’s snowboard boots and provides performance benefits lauded by professional snowboarders worldwide. Since 2010, Boa has sponsored a team of eight pro riders, including X-Games slopestyle medalist Eric Willett of the U.S. (who wears the Vans Cirro Boa Boot) and freerider Fredrik Evensen, of Oslo, Norway (who wears the Head 5 Star Boa Instep Grasp).
While Boa is the most durable and reliable closure system on the market and backed by the Dialed In For Life Guarantee, the H3 dial requires no special tool for on-the-fly repair or maintenance in the backcountry or resort. Rather, it involves a simple twist-and-remove, twist-and-insert-replacement process.
Knox Zero Boa Moto Glove Named Best Buy in Fast Bike
The Knox Zero winter riding glove has just been voted Best Buy in the best selling UK Sports Bike magazine, Fast Bikes.
The Zero includes 3 patents – The Boa Closure System, OutDry technology and the Knox Scaphoid Protection System
This award is hot on the heels of another win at the end of 2011 when the the Handroid was voted Best Innovation of the Year.
Ultramarathon Man Dean Karnazes rocking Boa on the cover of the January issue of Trail Runner magazine
Visitor Rating: 5 (1) (Rate)
 |
|
Story Clicks: 10
Feed Views: 59
Lenses (Add|?)
Comments (Log in to add)
Feed Details
Date Approved: 12/10/2010
By: Anonymous
Search FeedAgg.com
3600 sp3082 serv 20.6922 seconds to generate.