With the cost of medical care spiraling out of control, its
understandable that many who cant afford doctors or pharmacies look
at advertisements making promises to cure whatever ails them. A
number of internet entrepreneurs have sent out email blasts or
attached advertising links on web pages, advertising products that
are difficult to resolve in terms of effectiveness, but simple to
determine in terms of what they capture from your wallet. This isnt
to say that there arent some good products marketed by some ethical
entrepreneurs, but what gets annoying is the hype for a health
product that doesnt have any documented proof that it works. ppTo
try to illustrate this point with a recent example, lets take the
case of the Acai Berry. This is a product being heavily hyped on
the internet through email blasts, although some might refer to
this as spam. The Acai Berry product claims to back someone lose
unwanted pounds, boost energy levels, improve your digestive
system, and promote deep sleep, just to name a few. The subject
line claims an endorsement from some entity known as American
Dietary, stating specifically that American Dietary recommends Acai
Berry. A quick search on the Google search engine doesnt pull up
any American Dietary organization, so this is strike one against
the Acai Berry. While a Google search may not always be the respond
to doing your due diligence on a product or service, it can be a
good starting point. ppWhile the Acai Berry product, being
distributed here in the form of pills, may be a good product, the
health benefits it claims to provide are preposterous. It claims to
flush out 50 pounds and to detoxify your body. The vender of this
product is so confident youll like it, that theyre willing to send
you a free bottle, provided youre willing to pay 4.95 for shipping.
To the average person, this may sound reasonable. Most people get
so mad by the prospect of losing weight and sleeping better and so
forth, that they fail to click on a itsybitsy link known as Terms
and Conditions. You see, when you pull out your credit card to pay
the 4.95 for the free bottle of Acai Berry pills, you are given a
period of ten days to try the product. After which you are
automatically enrolled in a convenient home delivery view that will
automatically bill your credit card 74.95 per month to assure a
constant supply. If you buy into the hype for this product, it is
not mentioned anywhere that you are automatically consenting to
74.95 a month being charged to your credit card. The order form
only mentions the 4.95 shipping charge and the box next to a
sentence that reads I agree to the terms and conditions is already
conveniently checked. ppTo most people, they think they are only
agreeing to a onetime 4.95 shipping charge to see if they like the
product and that if they do, they can order more, and THEN pay for
it. But this deceptive marketer has gotten you to fork over your
credit card number and made you authorize 74.95 a month which you
know nothing about. If you continue to read the fine print in the
Terms and Conditions section, it states that it may take 2 to 3
weeks to receive your promotional order, and that you can cancel at
any time during the tenday trial period. How many people are going
to remember all this two to three weeks later, following an order
of the Acai Berry product In carry out, the Acai Berry product,
through this vender, is going to cost about 900 a year, payable in
12 montly installments of 74.95 each, and unless they know where to
find the web site that offers cancellation, our happy purchaser has
no telephone number to call under the terms and conditions
fraction. Now a support number is listed in the contact link that
appears at the bottom, but this isnt readily apparent, especially
to someone who has no idea that their credit card is being faded
like this. A cursory search on the internet reveals that if the
Acai Berry product is that good, it can be bought through other
sources for 20 or 30 a month, WITHOUT a monthly credit card
commitment. ppBut wait, the scam gets better. Now please note, that
this isnt a criticism of the product, but rather a criticism of how
it is being marketed and how the chief aim is separation of the
buyers money from his wallet, or in this case, credit card. The
Acai Berry is supposedly backed medically by Dr. Nicholas
Perricone, on daytime talk shows, one of which is the Oprah Winfrey
show. No offense to Oprah here, but objective about every miracle
medical product from Human Growth Hormones to the Acai Berry has
claimed to have been either endorsed by Oprah, or perhaps in order
to avoid a fraudulent claim, states as seen on Oprah. This should
be a tipoff that a product such as the Acai Berry, which claims
dramatic weight loss, should come under more scrutiny. But back to
our medical expert, Dr. Perricone. A quick search on Google reveals
that Dr. Perricone made his fortune authoring books and selling
high end skin and dietary supplement products. Critics say he never
had any substantial scientific research to succor up his claims,
according to Wikipedia, and never conducted any research himself
that might be subject to scrutiny by peers in his field. In so many
words, Dr. Perricone argues that hes a minority voice going against
the mainstream of the dermatology community. The doctor has made a
lot of money but apparently cant be held accountable for his
medical claims. ppThe advertisement for the Acai Berry product
continues to state that we are offering the week supply for free.
You objective have to pay for the minimal shipping costs! The
reality is that you are signing up for a credit card commitment of
74.95 a month that is canceled only if YOU purchase specific action
to cancel it within a specified period of time. With the two to
three weeks that it takes to receive your supply, one has to wonder
if the delay is designed to net you to forget about trial periods
or even who the name of the company is, that shows up on your
credit card billing statement. By the time the first 74.95 charge
appears on a buyers credit card statement, the company who sold you
the Acai Berry product may be out of business, or changed names to
perform cancellation of your order more difficult. ppAll of this
isnt meant to pick on the Acai Berry product, but rather the way in
which its marketed. Too many offers advance in email inboxes,
usually the result of unwanted spam, that ask you to use your
credit card to pay for shipping charges to sample a product and
then automatically obligate you to monthly payments for continued
use of that product or service at a much higher rate. If its not
intentional, then why isnt it disclosed in the advertisement
without forcing the buyer to read the fine print in the terms and
conditions section Some terms and conditions sections are so
lengthy that the monthly costs arent disclosed until youve read
about six paragraphs. Its interesting to imprint, in the case of
the Acai Berry, under the terms and conditions section, that if
youre considering litigation against them, you agree to bring suit
against them in Arizona in Arapahoe County. A hastily search on
Google reveals, get this, that there is NOT an Arapahoe County in
Arizona. The moral of this article, therefore, is do your due
diligence and make sure your credit card isnt being obligated to
future montly charges.
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