Feed: Customer Satisfaction and Reputation Management » Real Facts about Social - AggScore: 10.2

Real Facts about Social Media’s impact on Customer Satisfaction and Marketing

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A recent study by CMA (Canadian Marketing Association) tells an interesting story about how many people are using Social Media and what they are using it for. 50 per cent of consumers believe that brand image is affected by content posted in social networks. 55 per cent think that the content posted impacts purchasing behaviors while 56 per cent believe that companies will shape their procedures or product offerings as a result of what’s being said on social networks.