Feed: Customer Satisfaction and Reputation Management » Customer Service using Twitter? - AggScore: 10.2

Customer Service using Twitter?

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An ever increasing number of companies are claiming to use Twitter for customer service. But what they are really doing is using Twitter to engage with the customer and direct them to the right customer service resource. From the consumer point of view, the objective is to get a quick response and ensure that the lack of response will be quite visible to others. Any company setting up customer service on Twitter has to deal with the same issues it has with other methods of support but with new twists.