Feed: Customer Satisfaction and Reputation Management » How Coca-Cola Social Media - AggScore: 2.1

How Coca-Cola Social Media Guidelines address Customer Satisfaction

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Coca- Cola is launching new Social Media Guidelines which include how to handle situations dealing with customer satisfaction issues. In addition to guidelines, they have create two types of associates: those who will represent Coca-Cola on Social Media (spokespeople) and those who will add their eyes and ears to ensure management are aware of the sentiment surrounding the Coke Brand.