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Feed: Customer Satisfaction and Reputation Management » Customer Satisfaction impacted by - AggScore: 9.7



Summary: Customer Satisfaction and Reputation Management » Customer Satisfaction impacted by YouTube video


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Customer Satisfaction impacted by YouTube video


On April 13, 2009, two employees of a franchise of Domino Pizza in Conover, N.C. shot a video of themselves performing unsavory and unhygienic acts while preparing food, and then posted the video on YouTube. (The video has since been removed from YouTube) Within two days, the video was seen by more than a million YouTube viewers and generated more than 300,000 comments, significantly impacting Domino’s customer satisfaction and reputation. Within 2 days, the CIO of Domino posted its own Youtube video apologizing and reversed Domino's bad reputation.
Date Published: Sep 02, 2009 - 5:51 pm



 
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Date Added: 12/13/2010
Date Approved: 12/13/2010
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