On April 13, 2009, two employees of a franchise of Domino Pizza in
Conover, N.C. shot a video of themselves performing unsavory and
unhygienic acts while preparing food, and then posted the video on
YouTube. (The video has since been removed from YouTube) Within two
days, the video was seen by more than a million YouTube viewers and
generated more than 300,000 comments, significantly impacting
Domino’s customer satisfaction and reputation. Within 2 days, the
CIO of Domino posted its own Youtube video apologizing and reversed
Domino's bad reputation.
Date Published: Sep 02, 2009 - 5:51 pm