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Press Releases Are An Easy, Free Way To Get More Customers and More Sales By Internet Marketing

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by Roger Himes, The Lawyer-Business Coach, Castle Pines, Colorado USA http://www.RockSolidBusinessCoach.com

First, Write the Press Release.

Of course you must have information of some value to tell people. It can be the opening of a new business. It can be a new product in your business, or a new service. It can be a new way of doing things that is unique. It can even be a new employee, if they have special expertise. Be inventive here. Technically speaking, use standard 12-point type, and keep the release to a single page unless it's impossible to do so. Brevity is important, but don't be so brief you don't cover your subject. Use wide margins and at least 1.5 spacing, if not double spacing (the latter is preferred). (1)    Write: "Press Release - For Immediate Release," at the top, and choose a catchy, interesting title that captures attention. Press releases can be 'sold' by the title alone. (2)    Create a short summary right underneath the title - not over 7-10 words. If you know how to find and use keywords, then use them in both your title and summary. I talk about keywords elsewhere, but it would decrease from the impact of this article to do so again here. (3)    Start out strong and use your most powerful thoughts first. You often lose readers after 15 seconds, so use your best stuff first. Also show any benefits for the reader right up front. Radio Station WIIFM (what's in it for me?) broadcasts loud and clear to everyone. People keep reading when they see (A) power thoughts, (B) brevity, and (C) benefits. It's something I've had to learn being a lawyer. We're known for being long-winded. (4)    After this first paragraph, then tell your story and give your facts - practical, beneficial information. Increase the reader's knowledge and awareness in some way. Use short statements or even 'bullet statements' for easier reading. (5)    Tell the reader what to do, and make it sound important: "Go to this website: ___"    "Visit this store: ___"  "Call this phone number: ___" (6)    Close with your personal contact information: name, phone, email, website, etc. If you want to see a press release, to copy someone else's example, simply type in "Press Release Examples" into a search engine. The first page will give you 5-7 choices to follow.

Second, Publish the Press Release.

Send your release to press release publishers. I don't need to give you a list to send to. Just type in, "List of Press Release Publishers" into the search engine and you'll have 50-100 to choose from. Send to all of them, or choose 10-25 if you're pressed for time.

You'll be surprised how easy this is to do, and the response it will bring. If you have anything of value to talk about, then people will do what you tell them to do in #5 above. Here's the sum: (A) Prick their HEART in some way, (B) Direct their HAND as to what to do, and (C) They will respond. "Build it and they will come!" This doesn't work with everything, but it does with press releases, provided it is in an area of their interest. + + + + + Get my FREE internet marketing library: http://www.RogerEsquireBusinessCoach.com. It will put you way out in front of the pack fast.