Feed: Articles, News, Sport, Infotainment and Anothers - AggScore: 45.9
Your stats, right away
Do you hate delays? Do you think being told to “Please wait…” by websites, cash machines, call centers, and the doughnut stand drive-thru guy in the year 2010 is a sure sign modern living isn’t quite meeting our collective expectations as a planet?
Good news! Today, we will be rolling out a new, experimental interface for Google FeedBurner. The real story is what’s new under the hood, however: the new interface provides real time stats for clicks, views, and podcast downloads, which means you can start seeing what content is drawing traffic from feed readers, Twitter, and other syndicated sources as it happens.
Additionally, if you use the FeedBurner Socialize service, and your platform uses PubSubHubbub or you ping us when you post, you can for the first time get stats on how much traffic your feed items are receiving from Twitter, as well as feed reading platforms like Google Reader in one place. Again, all within seconds of posting your content. Ping? Pong! Yep. That fast.
Your subscriber and reach numbers are still calculated based on a whole day's worth of requests, and are based on the traffic you received yesterday and before; but your item stats reflect the traffic you are receiving right now.
You can access the new interface by visiting http://feedburner.google.com/gfb/ or logging into feedburner.google.com and then clicking on the "Try out the NEW (beta) version!" link at the top.
The best way to see these real time features is to publish a new post and then switch to the “Last two hours” view to begin seeing updates.
To access feed management or previous analytics functionality, you can continue using the original interface at feedburner.google.com.
In the new interface, we are focusing on two things: our new real-time stats presentation and getting messages about and issues with your feed posted to the top-level dashboard, so that you can better diagnose any issues that may prevent your feed from being delivered in real time. If you have any comments or questions, look for the “Send Feedback” link at the top of the page to tell us what you think.
Posted by Dan Rodney, FeedBurner Team
Date Published: Oct 25, 2010 - 1:54 pm
Enabling social sharing with FeedFlare
Feed content is being constantly distributed via new channels and endpoints every day. More and more, these new channels involve sharing your content in social networks and applications such as Facebook, Twitter and Google Buzz.
Recently, we launched our Socialize service to help you as the publisher distribute your feed via social networks, with the first network being Twitter. If you use Blogger, you can already connect your feed to Buzz via the "connected sites" link in Buzz.
But it's equally important in the social world to make sure your subscribers can also share your feed content easily on these social networks. FeedFlare helps enable this by allowing you to configure links in your feed that promote sharing. You can do this by going to the Optimize tab FeedBurner and choosing FeedFlare, and then of course, adding some flare.
Now, we won't berate you for only doing the "bare minumum," nor do we recommend having "37 pieces of flare" in your feed - but we do think you should express yourself with at least a little flare that helps your subscribers move your content around these social networks a little easier.
To that end, just yesterday we enabled the official "Post to Google Buzz" FeedFlare in our catalog, which easily allows users to repost your content to Google Buzz, and then automatically updates the label with the number of times it was posted.
These links appear as so in your feed (though the exact presentation will vary depending on where your feed is being displayed):
Also included in our official catalog are "Share on Facebook" and others that may be relevant for your audience. If you are an old time FeedBurner user, it may be time to revisit your FeedFlare setup and add some of these new ones.
In addition, if you don't see the FeedFlare you need, you can always develop one using the FeedFlare API which is documented in our FeedFlare Developer Guide.
Posted by Steve Olechowski, FeedBurner Team
Date Published: Apr 23, 2010 - 3:05 pm
Socializing your feed with Twitter
Sometimes you reach across the hedgerow to share with your nearby neighbors. Other times, members of the household move away and yet you can't keep from calling to remind them to wear a hat and such because it's chilly out. Today, we're celebrating acquaintances near-and-far by launching the ability to send your feed to Twitter.
FeedBurner has always been about measuring, managing, and monetizing syndicated content. Our hope is that by providing one application in which you can direct your feed in real-time to a number of endpoints, in this case Twitter in addition to the myriad feed readers, aggregators, and search engines that we have always supported, and then following on with providing analytics for measuring exactly how and where your feed gets distributed across social media, you can make better and more informed decisions about how to monetize your content.
Many of our publishers who have tried our Google Analytics feed item link integration have already noticed that their most popular feed items have been shared many times on Twitter.
We're now taking our distribution and analytics a step further by enabling the ability to automatically publish the feed items that meet your criteria to Twitter, using the Google URL shortener at goo.gl.
To get started, go to the Socialize service on FeedBurner's Publicize tab and add the Twitter account to which you would like to post items from your feed. You can take the default settings and click [Save] to start socializing immediately, or use the options we offer to customize exactly which feed items are sent to Twitter and how exactly you would like them to look. The next time you post a new item to your feed it will be sent to Twitter (as always, make sure to ping FeedBurner whenever you update your feed so this process happens as near real-time as possible).
For full details on all Socialize options, see our FeedBurner Help Center topic.
To see the results, take a look at the Twitter account in which you are sending your updates. This blog post, for instance, as well as select blog posts from this and the FeedBurner status blog, will appear from now on at http://twitter.com/feedburner. If Twitter is where you are consuming most of the latest content these days, please follow @feedburner to receive our updates in your favorite Twitter client.
Posted by Steve Olechowski - Product Manager, on behalf of the Google FeedBurner team
Date Published: Dec 14, 2009 - 1:40 pm
"Afternoon, Frank." "Hey howdy, George."
It's about time these two neighbors got to talking to each other.
Most Saturday afternoons you'd find them politely waving as they
passed at each other by with their push mowers, tending to their
neatly manicured tables, charts, and graphs. It just made sense
that the grounds would look that much more complete if they
removed a bit of fence between them. And so they've done just
that.
Specifically, we will help you classify your links by tagging the
Source as "feedburner", the Medium as the channel in which we
sent out your feed such as "feed" or "email", and the Content as
the actual endpoint application in which the user viewed your
feed content such as "Google Reader" or "Yahoo! Mail". In
order to slice your traffic by these endpoints, in the All
Traffic Sources view in Google Analytics select the "Ad Content"
field in the second column.
In the coming weeks, you will start to see many more distribution
endpoints in your reports. The represent ongoing additions to our
database of applications that process feeds.
By default, these analytics will show up in the "All Traffic Sources" and "Campaigns" views in Google Analytics. You can filter the results just to only the traffic that comes from Google FeedBurner by filtering on "feedburner" on the All Traffic Sources page or "Feed:" on the campaigns view. You can also use these sources in the Advanced Segments views.
In this view below, we actually have two separate feeds driving
traffic to this blog, and that can now be tracked easily in
one view.
If you have item click tracking enabled, we are now automatically
tagging your item URLs with Google Analytics parameters. If
you're not using Google Analytics, or for some other reason don't
want these parameters in the requests coming to your website, you
can turn off Google Analytics tracking on the "Configure Stats"
page on the Analyze tab at http://feedburner.google.com. If you don't
have item click tracking enabled, this is also the perfect time
to turn it on, which can be done on this same page.
For instance, if you would rather see the detail of where your
feeds are read directly, you can add ${distributionEndpoint} as
the medium, and then you will get views that look something like
this.
Again this will happen automatically except in one specific case:
if you are already tagging your feed item URLs with Google
Analtyics tags such as "utm_source" and "utm_medium" - we have
disabled this feature and you will have to turn it on manually by
selecting "Track clicks as a traffic source in Google Analytics."
Note that if you do this, we will replace any existing
"utm_" tags that may be in your permalinks with the values
generated from FeedBurner.
In the coming weeks, we will be releasing more features in Google
FeedBurner that take advantage of this functionality, so we
highly recommend that you register and set
up your site with Google Analytics if you haven't done
so already.
Posted by Steve Olechowski on behalf of the Google FeedBurner team
Date Published: Nov 13, 2009 - 7:56 am
AdSense policy clarification on using AdSense for feeds and AdSense for content
This is just a quick clarification on AdSense for feeds as it relates to the AdSense for Content specific policy of only allowing three ad units and three link units per page.
Many publishers have asked the question "Since feed items often
get displayed with many feed items on a single web page, can
using AdSense for feeds jeopardize the status of my AdSense
account?"
The answer is no. Having three ad units per page is a product
specific policy for AdSense for content. Product specific
policies can be read about here.
In essence, the variable ways in which feed items are displayed
are controlled and optimized automatically by the AdSense for
feeds application and the choices you make as a publisher in your
AdSense account when configuring your AdSense for feeds ad units.
This means we may automatically suppress ad impressions when we
detect there are too many feed ad units being displayed, resize
ads based on the size and length of your content, and adjust the
ads that are displayed based on the device in which the feed is
being read.
Date Published: Nov 09, 2009 - 9:20 am
AdSense for feeds now available directly in Blogger
One of the things our publishers have always asked for are ways
to make it even easer to configure their blogs to work with
FeedBurner and AdSense for Feeds. We're happy to announce that
Blogger users, with just a few clicks, are able to do both at the
same time.
Yes, this year for Halloween, AdSense for feeds is putting on a Blogger costume and allowing all Blogger publishers to easily monetize your RSS and Atom feeds directly from the Blogger interface, in the same way you set up AdSense on your blog beforehand.
To set this up, go to Blogger and select the blog you wish to monetize on your Blogger Dashboard, and select "Monetize." This will give you some basic options for configuring ads, and if you already have connected your Blogger feed to FeedBurner, will confirm that the proper feed is being configured. AdSense for feeds will automatically pick the right ad sizes for your users, content, and end medium.
After setup, you will be able to view your AdSense reports (including feed revenue) directly from the Blogger Dashboard, as well as from your AdSense account. Additional feed management options for your feed and feed analytics will be available from http://feedburner.google.com.
Date Published: Oct 30, 2009 - 11:45 am
A small yet noteworthy change to our item stats link serving
FeedBurner has been busy analyzing, publicizing, optimizing and
monetizing your feeds since 2004, and in that time, we've seen
our fair share of feed traffic. In fact, we see billions of hits
from feed traffic per week, and we watch this data carefully for
trends and opportunities to improve what we do in making sure
your feed content is delivered as quickly as possible, as
accurately as possible, no matter what its destination might
be.
Today we are making an improvement that we think will serve our
publishers better by making our service more compatible with
search engines that crawl feeds.
When we started the service, one thing we were not sure of at the
time was how the feed reading ecosystem would treat the links we
rewrite in order to give you statistics on how many people click
on your feed items.
For instance, on the previous post in this blog, we change the
link in the feed item for "FeedBurner Terms of Service Update"
from
http://adsenseforfeeds.blogspot.com/2009/08/feedburner-terms-of-service-update.html
to
http://feedproxy.google.com/~r/blogspot/MQiv/~3/Z8Es5QuvgEI/feedburner-terms-of-service-update.html
which sends the browser to that original URL, but allows us to
first track the click.
As a technical detail, we rewrote these links with a code of "302
Temporary Redirect" which tells the browser or consuming service
that the redirect is not permanent, and thus it would need to be
read every time.
As of today we are changing this to be a "301 Permanent Redirect"
because we've looked at the traffic enough to tell that there
some benefit to changing this to a "301 Permanent Redirect" - in
that some search engines that index the feeds themselves will
consider these to be additional links that should be used in
determining the popularity of your site. This is the same way
that "URL shortener" services send traffic and get treated by
search engines, so we feel that this is consistent with the way
that content is distributed today. This update should not
change the number of clicks that come to your site from your feed
nor should it significantly affect the
number of clicks FeedBurner tracks for you.
What do you need to do? Nothin'. Nada. Just keep burning your
feeds from FeedBurner or your AdSense account in AdSense for
feeds, and we will keep working hard to ensure your content is as
accessible as possible – now, hopefully even more so.
Date Published: Sep 29, 2009 - 8:47 pm
FeedBurner Terms of Service Update
As a natural conclusion to the process of migrating feedburner.com accounts to Google Accounts as previously described here, we have decided to sunset the legacy Feedburner Terms of Service. The Google Terms of Service will be the terms that apply to your use of Feedburner. These Google Terms of Service are the same terms that apply to many other Google products and services, including your Google Account.
As a reminder, the advertising portions of the service are now
covered by the AdSense Terms and Conditions and the accompanying
Google AdSense Program Policies.
Date Published: Aug 19, 2009 - 5:10 am
Category Filtering beta now available for AdSense for feeds English-language ads
Like we announced on the more general Inside AdSense blog a couple weeks ago, we have extended our category filtering beta to English-language ads on the AdSense network, which we are happy to announce includes ads that appear in AdSense for feeds.
This feature allows to you filter ads in up to five categories
such as Dating, Drugs and Supplements, Weight Loss, and Get Rich
Quick. Your filters will be applied to English-language ads, no
matter how they were targeted.
To have these settings take effect for your feeds, from Ad Review Center, make sure you select a Client-ID that starts with ca-feed-pub. Note that this allows you to select different categories for your feed than for your site, but also means you will need to select filters for both your feed and your site in order for filters to be applied to both these content types.
To see whether category filtering has been enabled for your location, sign in and visit the Ad Review Center, located under the 'AdSense Setup' tab. We're working on expanding this beta to additional languages and countries, and will be sure to announce any updates here on the blog. If you'd like to learn more about category filtering, please visit our Help Center.
To have these settings take effect for your feeds, from Ad Review Center, make sure you select a Client-ID that starts with ca-feed-pub. Note that this allows you to select different categories for your feed than for your site, but also means you will need to select filters for both your feed and your site in order for filters to be applied to both these content types.
To see whether category filtering has been enabled for your location, sign in and visit the Ad Review Center, located under the 'AdSense Setup' tab. We're working on expanding this beta to additional languages and countries, and will be sure to announce any updates here on the blog. If you'd like to learn more about category filtering, please visit our Help Center.
Date Published: Aug 17, 2009 - 9:33 am
What's all the hubbub about PubSubHubbub?
One of the questions we get from publishers most often is "How do I make sure updates to my feed are delivered to feed readers as fast as possible?" We know this is important to our publishers' businesses and we are constantly making improvements to our back-end systems to minimize the time from when you publish a post to when it appears to subscribers in feed readers.
Recently there have been a lot of developments around the so-called "real-time" web. The promise of the real-time web is distributing new information as quickly as possible. This encourages users to engage in more active participation online and makes the web more dynamic than ever before. However, so far the real-time web has not been easily accessible by feed publishers using their existing infrastructure.
Today we're happy to announce initial support in FeedBurner for the PubSubHubbub protocol. 'Hubbub is an open specification in draft for web-scale publish and subscribe. The protocol can be used to transform any existing Atom and RSS feed on the web into a real-time stream. Best of all, it's open, free, and decentralized like the rest of what makes the web so great: No single organization controls the protocol or how it's used.
As of right now, burned feeds with the PingShot service enabled are automatically enhanced with the PubSubHubbub protocol. We'll add the required discovery elements to these feeds and notify a Google-run Hub, running on App Engine, of publish events. We also convert any pings we receive into 'Hubbub events. That means for many of our publishers out there, your existing feeds are available as real-time streams right now. Like, immediately. This very moment.
If you are a publisher and are not already using our PingShot service, turning it on is easy. From feedburner.google.com, visit the Publicize tab for your feed, select PingShot, and click the [Activate] button at the bottom of the page. From your AdSense account, go to Manage Ads, then click View Feed Stats link, and do the same thing. That's it.
If you manage a service that would like to receive updates to the millions of FeedBurner feeds that use this service as soon as possible, or just want to know more about the PubSubHubub protocol, we encourage you to check out our project on Google Code. There are open-source clients for Python, Perl, PHP, Ruby, and WordPress. We have an open-source reference implementation of a Hub built on Google App Engine. And there are other Hub implementations built and run by other companies. Please let us know what you think in the PubSubHubub Google Group!
Posted by Steve Olechowski, on behalf of the FeedBurner Team
Date Published: Jul 10, 2009 - 12:42 pm
Happiness is more subject in your subject line.
If a certain lack of variety has weighed on the format of your day-to-day, feed-to-email deliveries, things are looking up at last. Recent advances in dollar-sign technology have brought some strange and fascinating new capabilities to the Email Branding section of FeedBurner's Email Subscriptions feature. Read on, ostensibly for the many useful pictures and descriptions, but really for the danger and excitement only a new checkbox can bring.
First, sign in to your Google Account on FeedBurner and then click your feed's title, then Publicize > Email Subscriptions > Email Branding.
Always want to feature the title of the latest post in your subject line? Just put ${latestItemTitle} in the Email Subject/Title textbox:
Do you often have more than one post per day? You can help your readers uncover exactly how many new missives you've got planned for them in each update. Check the "Change Subject…" box and reveal a secondary subject line to use when 2 or more feed posts are delivered in a single email.
Behold! The mythical "almost empty" inbox. But in this case, the
most recent post's subject line, thanks to ${latestItemTitle}, is
right in this FeedBurner-delivered email, shining through.
Have fun with this new feature, but please note that ${pithyRetort}, ${iambicPentameter}, and ${heartfeltApology} are not yet supported.
Date Published: Jul 02, 2009 - 12:06 pm
Be it declared, a map for every feed!
One of the most compelling reasons that publishers choose FeedBurner is that it gives them the tools to record and analyze how many users are consuming their content. Late last week, we launched an enhancement to our item statistics that enables publishers to get a bit more information about those users. Similar to the feature by the same name in Google Analytics, the "Map Overlay" page provides a breakdown of the previous day's item statistics from a geographic perspective.
For feeds with item stats enabled, clicking on the "Map Overlay"
item from feedburner.google.com will bring you the page.
From your AdSense account, click on Manage
Ads and then on "View Feed Stats" for the feed whose map you
wish to view.
At the top, you'll find a world map visualization that shows
countries with more item views as more intense shades of green.
Hovering over a country shows the name of the country and the
exact number of item views.
Below the map is a table, which lists the top 25 countries by
number of item views.
Hopefully, you will be able to use these data to better tailor
content to your readership, and target lackluster markets. If you
are one of our publishers who sells your own ads in feeds using
Google Ad Manager, this will help you better target your
subscribers. Or, just reveling in the world-wide reach of a feed
is pretty satisfying too.
And remember, it's important that you follow our instructions to make sure you are directing all your traffic to FeedBurner.
Posted by Greg Kick, FeedBurner Engineering Team
And remember, it's important that you follow our instructions to make sure you are directing all your traffic to FeedBurner.
Posted by Greg Kick, FeedBurner Engineering Team
Date Published: Jun 14, 2009 - 7:51 pm
Redirecting your feed to maximize revenue potential
One of the most popular (and recurring) questions our publishers ask is, "How do I maximize revenue for AdSense for feeds and ensure my subscriber stats are as accurate as possible?" Some of you can recite the answers to these questions backwards and forwards (though we find typing it backwards is quite difficult, so we'll leave you to say that aloud). But for our many new publishers that are just tuning in, here's the recap.
Just setting up AdSense for feeds ad units in your AdSense account is not enough to start seeing traffic and revenue to your feeds. It's critical that 100% of your feed traffic be directed to the feed(s) you created in AdSense for feeds or your FeedBurner account. Luckily, this is fairly easy to do via two standard methods.
-
Redirect your original feed. This is the recommended
option for all publishers, but especially if you have an
already established blog or feed that already has subscribers.
This option ensures that all traffic gets funneled to the
version that has both advertising and subscriber tracking
enabled. We've detailed this process in this Help Center entry.
An added bonus: a plugin for self-hosted WordPress installations and feed-specific features within Blogger and TypePad make redirection much easier on these two publishing platforms.
-
Promote your feeds.feedburner.com feed. This is
recommended only in the cases where you are setting up a new
blog, or have an existing blog or feed that has no traffic. For
example, if your feed is found at
http://feeds.feedburner.com/toastforbreakfast, you would change
your blog template to link only to this version of the feed.
Note you have to make sure to change it not only where you
promote your feed directly, but also everywhere you have feed
autodiscovery links in your template. (One other place to keep
in mind: BrowserFriendly.)
Hopefully, this reminder will help everyone get on firm ground with how to maximize traffic to their feed and revenue from it, too. In future posts, we will be covering how to increase traffic and subscribers to your feed, so hang on to your hat!
Date Published: May 19, 2009 - 1:56 pm
New features for advertisers targeting feeds
Along with the clarification regarding the doubleclick.net
domain we posted a few weeks ago over at Inside AdSense,
we thought we would mention that we have made similar changes to
the AdSense for feeds ad tags that are being placed in feeds. By
changing our ad serving to the doubleclick.net domain, we are now
allowing advertisers to more easily create campaigns that span
all media platform types on the Google Content Network, including
sites, feeds, and mobile.
In addition to being able to target feeds with Placement Targeting and Contextual Targeting, which have always been
supported, this change will soon allow advertisers to target feed
users using Interest Based Advertising across both sites
and feeds.
By making it easier for advertisers to buy ads in your feeds, and
by supporting the exact same features and ad formats that are
accepted on websites, the competition for your ad space should
increase to help ensure that you're maximizing your earnings
potential.
Date Published: May 05, 2009 - 2:42 pm
Universal Exports, at your service
As feed consumption continues to grow, many or our publishers are
adding more and more feeds to their Google accounts, and wishing
to analyze, publicize, and monetize those feeds through the
combination of AdSense for feeds and FeedBurner. Because of this
trend, one of the most frequent questions we receive is "How do I
export stats for all my feeds at once?"
As of today, you can now export your subscriber, reach, hits,
item click-throughs, podcast downloads, and item views directly
from the FeedBurner application on the My Feeds page. You are
then at your leisure to slice, dice, add, subtract, and even
multiply and divide your stats however you may wish.
As always, aggregate revenue, impressions, and clicks, and eCPM
can be downloaded from your AdSense account or Google Ad Manager
account (if you have been enabled to sell your own direct ads in
feeds through Google Ad Manager) on the Reports tabs.
Also, as a reminder - if you wish to export feed subscriber
statistics in timeframes other than those provided, you can do
that through the FeedBurner Awareness API.
Date Published: Apr 16, 2009 - 11:08 am
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Date Added: 02/14/2009
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