Summary: Dor Paz Blog - Different Internet Marketing
Dor Paz Blog - Different Internet Marketing
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Date Published: Nov 15, 2011 - 9:13 am
You can make money by simply sharing videos.
Does this sound a bit far-fetched? Bear in mind that when it
comes to
making money
online, nothing is far-fetched. The Internet is a giant digital
media in constant search of ways to generate revenue from
advertising. Sharing videos is the latest way and it allows you to
make money by sharing videos.
Can the videos be about anything? Yep, pretty much. There
are no restrictions, but obviously depending on where the video is
posted, it might not be acceptable to post anything too risque or
vulgar.
Beyond that, pretty much anything goes.
And why do they want
your videos? Basically, because it is original content. The
Internet is a hungry machine. Information is digested as quickly as
hot soup on a cold winter night. And the providers of information
on the Internet simply cannot feed the beast quick enough. So they
outsource the task.
In order to make money
by sharing your video, it is first necessary to put it on a
social networking site. There are lots to choose from, but some of
the main ones include Revver, Squidoo, Flixya and Video
Forward.
Typically these sites are free to use as they want to encourage
people, whether they are professional video makers or not, to post
as many videos as possible. They have a democratic attitude to
the Internet as a media forum and for this reason place few
restrictions on users.
When you make your video and post it on the social networking site,
the site's software will automatically attach an ad to it. When a
site user clicks on the video, the ad will also appear. In effect
this is a form of impression advertising.
Typically, these social networking/video sites are run by
sophisticated software that not only allows your video to travel to
many other sites but also allows them to track where it goes and
how often it has been viewed.
The more the video is viewed, the more it is possible for you to
make money by sharing videos. Ads that are attached to your video
could be for anything from health videos to phone lines.
There are different types of ads including a pre-roll ad which
appears before your video starts to play. Or there are overlay ads,
which are clickable ads that appear in the bottom 20 percent of the
video screen. It is possible to have both types of ads on your
video at the same time.
As it is the aim of these social networking/video platform sites to
get your video seen by as many eyes as possible, most of them have
forged links with other websites and web service platforms.
Some of these sites also have broadcast distribution agreements
which means your video can be downloaded to mobile phones or viewed
on digital television channels.
Irrespective of where it is viewed, the creator of the video always
retains copyright and is therefore always paid the agreed
commission amount, meaning that you can continue to
make money by sharing
video.
You Can Find Another
Great Method To Make Money Using Video Marketing In Here
Date Published: Jan 31, 2011 - 2:24 pm
Affiliate marketing is a legitimate way to make money online which
is used by thousands of people to make money working from home. On
a very basic level affiliate marketing is selling, advertising and
promoting a product or a service for a merchant. There are
different types of affiliate marketing systems.
1) Pay per sale
This method basically requires an affiliate to market and sell
products for his clients. The products may be of two types:
• Virtual products like eBooks, software etc.
• Real products like TV, cars etc.
The earnings in this method depends on the product and the number
of sales you have made. Each visitor to your site will be having a
tracking ID; if the visitor makes a purchase you will receive a
commission.
2) Pay per click
Here the individuals are paid depending on the number of clicks his
website has generated for the owner. The website owners are called
publishers and they have to host ads on their website.
Advertisements are placed on the affiliates website and whenever
this ad is clicked the affiliate earns a certain amount. PPC
requires visitors to click on the ad for the merchant to be charge;
IP tracking is used to ensure that clicks have been made by
different individuals and not the same person.
3) Pay per link
Affiliate places links of the merchant's products on his or her
website. The owners pay according to number of links that you have
placed and also on the number of traffic it is generating.
4) Pay per view
The merchant is charged on the number of impressions that he gets
from the affiliate or publisher's website. The term used here is
called CPM or called 'cost per thousand impressions'.
5) Pay per sign up
The number of visitor who will register at the merchant's site or
for his offer after being redirected from your website is
considered as 'sign ups'. For each sign up that your website has
provided, you will be paid.
To Learn More About
Check Out The Funnel System
No Previous Knowledge Needed.
Date Published: Jan 30, 2011 - 10:00 am
Just about everyone realizes that the Internet is becoming video
driven. But unfortunately, most people over the age of 20 don't
realize just how much so. More and more people are becoming spoiled
(for lack of a better term) by video. In other words they literally
demand it.
Major search engines have made a remarkable discovery - the bounce
back rate (the rate at which people enter a site and then
immediately hit the BACK button and leave without doing anything)
for any given site is pretty high. Nearly 90%. That means 9 out of
10 people leave your site immediately. Why? Mostly because they
don't see what they were looking for right away and go back to the
search page that referred you. Only 1 in 10 stay. Now here is what
Google and other search engines discovered - that rate drops to 60%
when there is a video on your home page. That means 4 out of 10
people stay if a video plays when they arrive. FOUR times as many
people stick around.
You don't need a marketing degree to figure out that if four times
as many people stay on your site that means four times as many
people are getting your message.
That is a huge increase.
Wouldn't you like to increase your revenues 400%? I know I
would!
It is the Youtube multimedia age. People want to be entertained and
educated at the same time. I call it "edutainment". They want to
find out about what you do quickly and in a fun way. That way is
video, a quality video that informs and entertains your web
audience.
But be forewarned. Just any video will not do. Today's web audience
is savvy and has high standards. If your video isn't professional
and looks like you threw it together, that will have the reverse
effect and actually push potential clients and customers away. So
put the Flip camera down, that isn't going to save you. Nor is the
wedding videographer that did your daughter's wedding. Get
something professional!
Take a look at what your competitors are doing. If they're not
using video all the better! You can be the first. But look around
the web and see what other companies are doing to promote
themselves with video. Take note at your own reaction when you see
something that makes you pay attention, and when it makes you shake
your head and go "That's just lame!" Trust me, you will see plenty
of both.
Quality video production has never been more affordable as it is
now. Technology has lowered the costs of cameras and equipment
for video professionals and that is reflected in price of
production. If you want to stay competitive online you simply must
have an engaging video about what you do. In fact, it will most
likely increase your sales. In 10 years of doing online video work,
every single client I have ever had says their video paid for
itself many times in the business it generated them.
It is the video age. Accept it. And use it to your
advantage.
To Learn More About
How To Use Video To Your Advantage - Watch This Video
Date Published: Jan 29, 2011 - 6:28 pm
I want to start by saying congratulations for wanting to be your
own boss, and the desire to have a better quality life for you and
your family. Starting any business takes great courage and I
hope that my article will help you get your online business started
on the right foot.
Okay let's start with what you will need to get your business on
the internet. You will need to build a simple website, register
a domain name, get a hosting plan that fits your needs, and get an
auto-responder to build your list of clients. Once that's done,
like any normal business you need to market and promote your site
so that people know your company is online. You can use all the
offline traditional ways to market and promote your site, however
on the internet there is a different marketing mix to apply. Using
forums, SEO, and PPC campaign, are just some of the ways to promote
your business, as you get more comfortable on the internet you will
find which marketing mix works the best for you. Don't forget to
monitor your marketing campaign so that you know exactly where your
consumers are coming from so that you can focus on your target
market when advertising your business.
I learned through my experience on the internet that you can
fall into the trap of INFORMATION OVERLOAD! What I mean is that
there's always someone or a website giving you advise on what
products you need to buy to run a successful website and you need
this or you need that...forget that. Listen, too much information
will just leave you more confused and you will not know where or
how to start. Keep it simple, get all your information from one
place. Do your research and when you find a person or a website
that you trust that has information, tutorials, videos, and advise
that will help you run an operate your website successfully stick
with that person or site. That's all I have to say at the present
time. Now get online and start your journey to making lots of money
online.
One last thing, running an internet business is serious
business, it will take hard work, and sacrifice on your part to
make your business a success. If you think you will get rich
overnight your sadly mistaken and I suggest you stop...now! Attack
your journey with the proper frame of mind and have a plan and
apply it. Try to be productive everyday and you will be
alright.
A Good Place To
Start Is Here - Massive Passive income.
Date Published: Jan 27, 2011 - 2:58 pm
How to use Twitter to build a list is very easy. You have to
connect with people on social networks such as Twitter and any
other networks you are in. First of all, build a relationship with
people on there; chat with them, helping them sort out a problem
they might have, reply back to their post help them out. Sign up
with Twitter using your real name and a real email address and ask
all the people on your email list to follow you, once you open an
account, Twitter will ask you to do this. In 2008 Twitter become
one of the most popular social networking sites. Twitter has 26
Million users.
There are people out there you can socialize with, you can find
people in the same niche your in and follow them and once they see
you are fowling them they will look at your profile and if they
like that then they will follow you back, so have some thing
interesting in your profile, in your in the dog niche then have
something like for example: Hi my name is Alan and I am interested
in dogs. I have 2 dogs off my own and they are called Marley and
Mixie." People like stuff like this.
Once you are on Twitter and have a few followers, write a blog
post and tweet it out and ask people to comment on your post!
This will drive people back to your site and once they land on your
blog and you will have your opt-in box there as well so once they
read your new post they will see your opt in box offer thing
something for free, and if they want what you're offering for free
then they will sign up! But one thing I should tell you: make sure
that your offer is out of the world! It has to be something they
would pay for and give it a value off $98 and tell them they can
have it for free, people want free so that what you give them!
Have a look at other Twitterers and see what they are doing,
this will give you more opportunity on how to market on Twitter.
You can also use this same method on other networks. This works
just fine, but remember don't try to sell to them. Simply give the
value. People love value and they don't like being sold too,
especially on social networks. Remember you are their friend and
you're not there to sell to them. You are there to help them.
You don't go over to your friend's house on the weekends and try
to sell to them, do you? No! So don't try to do this on the
Twitter, this is very important you do not do this!
To Scale Up Your
Twitter Business - Check This Out.
Looking forward for your comments... Good Luck!
Date Published: Jan 26, 2011 - 4:21 pm
It is important to make your site SEO friendly. If your site
is not SEO friendly, it will be difficult to rank on the search
engine.
One way to make
your site SEO friendly is to shorten the time-frame for the
webpage to be downloaded. If your website takes a long time to
load, nobody will be interested in visiting it anymore. Everyone
likes to browse website that loads fast. The homepage and the
internal pages should take under 5 seconds to load. If your site is
taking a long time to load, you should take the necessary actions
to make it load faster. Sites that are hosted on a cheap server
will take a long time to load. If your server host a lot of
websites, your website will probably take a long time to load.
Shared hosting server has a limited bandwidth. If you are using the
bandwidth up to the maximum, you will find that the pages take a
long time to load. To solve this problem, you can move to another
shared hosting server that has a larger disk space and higher
bandwidth. The best solution is to purchase a virtual private
server and host all your sites there. The virtual private server
offers a larger disk space and higher bandwidth. Virtual private
server is an alternative to people that don't have money to buy the
dedicated hosting. The dedicated hosting costs a few hundred
dollars per month whereas a virtual private server costs as little
as twenty dollars per month.
Another reason that cause the webpage to load slow is the
large image file size. Before using an image in your article, make
sure it is compressed. You should not use png or bitmap images in
your content. The best image format you can use are jpg and gif
image files. The png and bitmap image can be as large as a few
hundred MBs even if it is a small image. If you own Photoshop
software, you can reduce the image file size by lowering the
quality scale. The jpeg options dialog box will pop up when you
attempt to save the image. In the jpeg options dialog box, you can
adjust the quality scale to under 5.
The article should not be stuffed with too many keywords. If
the article is stuffed with keywords, it won't get indexed in the
search engine. Keyword stuffed articles will be seen as spam by
most search engines. You can check the keyword density of the
article by counting the number of keywords. The ideal keyword
density for each article is 2 - 3%. Different article directories
have different keyword densities. You can refer to the submission
guidelines to find out the minimum keyword density in the article.
For example, if your article has 600 words, the number of keywords
allowed is 12 - 18. Hence, if the keyword is wedding cake, you can
repeat it for 6 - 9 times.
If you are using Microsoft Office Word to prepare the article, you
can use the highlight feature to highlight the keywords in the
article. The highlight feature can be accessed from the find search
box.
Want to Learn More?
Become an SEO Pro By
Following This Great Method.
Date Published: Jan 24, 2011 - 3:49 am
Everyone seems to believe that Google is the Big Kahuna of local
search engine optimization (
local SEO) and being on the
first page of Google is like owning a license to print money. All
of that may be true, although Google placement is not the only way
to get traffic to your site.
Let's look at how Google Places actually works for local SEO and
why it might not be enough for you.
First came Google Maps and the 10-box. That was the map that
displayed sometimes when you searched for something and showed up
to 10 local businesses. You could click and see more businesses,
but, in general, people only looked at what was showing.
Google gives preference to businesses located in the exact
geographic center of a city and works outward. If there were 10
business that had Google Maps entries and were located in the exact
center of town, that was it. The 10-box was filled. It got a little
tougher as time went on. The 10-box became a 7-box.
Now the maximum number of local businesses displayed when someone
did a search was 7. The geographic center of the city still had
preference. Well guess what? The new, improved
Google Places incorporates
the Google Maps listings in with the organic listings, but now
there are only 5 items in the list. You can see the preference for
the city center by looking in the Google Maps map area. You'll see
that the pins tend to be grouped in the center of the city.
Competition for ranking in the local area is far less than
competing for ranking with every business in the country using your
same keyword. However, there is a huge catch involved in how easy
it will be for you to
rank high in Google Places in your area.
If you are in a local business with enormous competition, like
carpet cleaners or lawn care, then it may be difficult to get into
the top 5.
Difficult, but not impossible.
Here are some tips:
- Fill out your Google Places listing completely. That
means add photos and videos if you can, and fill up the slots.
- Let Google force you to choose your first keyword
category and then add your own
- Unless you are primarily a walk-in business, like a
dentist, tell Google Places that you go to your customers and
select a geographic radius that you do business in. You won't
appear in Google Maps outside your city, but it helps to promote
you to people who look at your Google Places listing.
- Check everything over carefully, make sure there is something
in every field and that the information is correct.
Google Places is not instant. Far from it. It can take several days
for your listing to show up. After 3 days, go into any Google
Places listing and search for your domain name. If it comes up,
note the URL you have. Save it because you are going to need that
URL.
In the event of tough competition for Google Places spots, the
tie-breaker is often favorable reviews from your customers. Give
them the URL and ask them to write a positive review for you.
Be sure to tell them not to forget to rate your service by clicking
a star at the top left. 5 stars is always better than 1 star.
WARNING: Google is very smart. Do not try to fool Mother Google by
entering 5 or 6 really great reviews from one computer. Google
knows where you are, and if it sees 5 reviews from different people
all coming from the same computer, it deletes all of them.
OK, you have it all figured out, your in a small city and you're
ready to do Google Places and dominate local SEO. What's the
downside?
The same thing that makes it great. It's only good for one city. If
that city is New York, no problem, although you might have a really
tough time getting in the top 5 Google Place entries. Let's take a
business that is in the suburbs of a large city. They do business
in their surrounding towns also, and may even get customers from
the big city. Google Places can't help you there. One listing, one
city. If you want to have Google Places listings for other cities,
you must have an address in that city and a telephone number that
can receive the call that Google uses to give you your activation
PIN number.
So, Google Places is great if:
* You operate in a single city, and are very
close to the geographic center of
* the city.
* You are not in a business that has stiff
competition in your city
* You can get 5 or 6 customers to write
favorable reviews for you.
Even it one of the above is not true about your business you can
still have
massive success if you do it right.
Click Here To
Discover The Step By Step Process To Make It Big With Google
Places.
Date Published: Jan 23, 2011 - 9:46 pm
One of the things that I have mentioned time and time again in my
previous articles and online ventures is the importance of
generating quality back links to all of your online sites.
In order for you to do this you need to
get a link from a site
that has a high importance rating (ranking) to the search
engines and you need to do this as many times as possible over a
period of time. Despite what the "Gurus" tell you there is no
shortcut or fast way because if you suddenly end up with shed loads
of back links and very quickly you will have the unfortunate
consequence of being penalized by the search engines, Google in
particular.
One of the popular things that can be done online is
video advertising. There
are various video websites out there. The two popular ones I know
of are
Youtube and
Screen cast. For the remainder of this article I am going
concentrate on Youtube.
Youtube is probably the best video site to get a link on for one
reason and that is its standing on the Internet. On checking
the current statistics 500,000,000 people a month search for the
term Youtube online, wouldn't it be nice to have a slice of this
rather big pie? Additionally on checking the Alexa rankings for you
tube it is the third most searched for website on the Internet
today. The only two that beat it are Google and Facebook. Not
wishing to divert from the subject but as you can see advertising
on social networking sites is a definite advantage also.
The advantage of advertising your sites and online presence on
Youtube is that it is owned by Google and therefore your videos
will be indexed
within minutes on the main Google search
engine.
To start off with this you have to have an account with Youtube,
this can be done quite easily by going to there website and
clicking on the create account link in the top right hand corner.
Once this is complete you will then have your own little space on
Youtube with which to promote your videos and online media.
Your requirements for video editing may vary depending on your
intentions. It is important to obtain a web cam and also a
reasonably good piece of video editing software. The one I use and
can not recommend highly enough is Camtasia. This is quite an
expensive product but it does everything you need it to and you can
customize your videos as much as you need to. There is a free trial
of Camtasia you can download from there website which will last you
for thirty days and then after that time you can decide whether to
purchase it or not. I think at the current time the purchase price
for Camtasia is about $200.
If this price seems a little steep
then there are free alternatives as well which can be found on
Google.
Once you have recorded your video you are ready to upload it. Go to
You tube and click on the upload button at the top of the screen.
When the upload screen loads you are presented with options which
are:
Upload a video or record from your webcam
After clicking on the upload button you are presented with dialogue
which enables you to browse to and select the video you wish to
upload.
Auto share - This is a very powerful part of Youtube. It
allows you to connect to your social networking accounts i.e Face
book and Twitter. If you haven't already got accounts with these I
suggest you do so as they can be very useful in promoting your
online efforts.
Once a video has been selected for upload you are then presented
with the following.
Title - This is one of the key things to finding you on You
tube. You need to make sure that your title is SEO friendly.
Probably the best method of doing this is using the Google keyword
tool and finding a keyword with high traffic and little competition
which you can use for your title.
Description - A description of your video. Very important to
fill in this section, never leave it blank. It lets the viewer know
what they are looking at.
Tags - These work the same as keywords on a search engine.
People use these keywords to find your video(s) try to be as
targeted as possible here. The title is probably more important
than the tags but still take care with these.
Category - The category your video falls under. Try to be
specific as possible. Also check what others are doing also to try
and help you pick the best category possible.
Once you have filled in all these parts you need to save your
changes and hey presto you now have your very own video on Youtube
to promote your business with.
I hope you found the above content useful.
Remember that your
content must be relevant and targeted to what you are trying to
promote online. You must remain as active as possible with your
efforts and constantly update your information on your various
websites. To give you an example I have three main areas on the web
that I administer and I try to get these updated with fresh
information everyday when I can. The search engines like unique
content and this is how your influence will grow.
Also remember the tools available which enable you to find highly
targeted keywords for your articles as well. That's all for this
hub and I look forward to producing more information for you
soon.
I Think You Are Going
To Like This Video Marketing E-course
Date Published: Jan 22, 2011 - 8:22 pm
Facebook is one of the largest social networking sites in the
world. It has more than 500 million active users and it is
growing very fast with thousands of people joining every day. You
might be a person who spends hours of your day on Facebook without
any job. Well, know that you can also make money through Facebook!
I will explain to you the basic steps involved in
making money through
Facebook.
The first step is to create a page in Facebook for business
purposes. The thing you should keep in mind is that this page
should be interesting, covering a wide range of topics and products
which your contacts can easily identify with.
Another important thing to consider is to have more friends in
your profile. The more people you have as friends, the more
chances of money making you have.
The next step is to promote your business page by various ways. You
can add videos, pictures, small articles, anything you think will
promote your page.
The next thing is
actual money making. You can sell products through
Facebook. More publicity means more business, that's the tip. If
you don't have your own products to sell, you can affiliate with
people who want to sell their product and promote them. There are
websites too, who would like external promotion. You can affiliate
with them too and promote them using Facebook.
Another way is to create applications in Facebook. Facebook is very
popular for the third party applications it gives to the users. You
should know the pulse of the users and design applications which
will interest them.
You have to take real interest if you want to make money through
Facebook. There are great opportunities. You just have to grab them
and make good use of it. The money will follow.
I Recommend Learning
From A Professional Facebook Marketer To Get A Real Income. Click
Here To Learn More.
Date Published: Jan 21, 2011 - 11:21 am
So you might be asking yourself, I have never heard of business
to business marketing before, exactly what is it and will it
generate enough money for my family to live on? Very simply
speaking, Business-to-Business points a reference to businesses
that sell product or services to other businesses.
Example
For instance, if you buy pots and pans at a Target store that is a
Business to Consumer sale. Target, however, had to do a number of
business to business deals that happened before those pots and pans
were every put in the store for sale. An artist had to be hired to
design the art for the pots and pan package, the paper company that
put together the box for pots and pans had to be hired, etc.
Do
you get the idea?
8 Million Business To Business Companies
All of these companies do business with other businesses that need
products and services. The person that tells them about those
products and services would be a freelance copywriter. They need
sales letters written, product descriptions, copy for sales books,
white papers and the list goes on and on.
The good thing about it is you do not have to write to appeal to
a consumers emotions, or dig up clever headlines, or sell them on
anything. It is a different kind of writing altogether. Why is
it different? Businesses need what you are selling! All that is
usually needed is a little education on your part about the
particular product or service that you are promoting so that your
product will stand out above the rest of the competition from a
performance and cost level.
Lead Generation
You may not have to even do that, sometimes all you may be required
to do is produce a lead, just get the company to simply agree to
educate themselves about your product or service. You are simply
marketing your business to another business in such a way that you
provide knowledge about how your products or services will save
them money and show how your product or service outperforms what
they have to the point that it will benefit them to buy what you
are promoting.
What Kind Of Money Can You Make?
On average for a properly educated and trained freelance copywriter
the prices you can charge to a business to business company are as
follows:
For layout suggestions and ad copy you can charge $1,500 for a full
page, 600 to 700 word ad..
For a full one page press release you can charge $1,250 starting
out. You can increase your prices as you grow and your talents and
skills become known.
Lead generator pages $2,500, email marketing pages up to five pages
$1,500, and direct mail package $2,500.
Telephone script for a sales team with follow up letters and email
$2,500.
Web content for sales pages $2,500.
Copy for brochure $1,500.
Newsletter for an email, plus one personal short message, one
article measuring 500 words, and one short three to four sentence
blurb concerning an offer $1,250.
White papers are where the real money is at, you can charge $5,000
to $10,000 dollars for 7 to 10 pages on a companies bio!
One Project Can Grow
As you can see from the project above and the money involved you
could be the go to guy for a business to business company and never
have another client! There is a unique marketing skill you can
produce for every stage along the marketing process. If you can
master them, then you can stay at home and run it all from your
home office, doing the work on a project by project basis and never
have to advertise your services on the web again!
A few clients like this is all you need and there is a 8 million
company business to business market out there that is dying to hire
a competent freelance writer with skills at all these levels. In
fact there is a sever shortage as I write this.
Master A Niche
If you do not want to concern yourself with writing brochures, or
sales scripts, or web content, then you can simply write white
papers for the rest of your career and have all the money you
desire. A couple white papers a month, on average, will bring in
(on the low end) $10,000 a month or $120,000 a year. White papers
on average can be done in 7 to 10 business days, so you can make
that kind of money and still have time off to vacation and write
your own agenda. If you think I am pulling your leg just go to a
freelance writer's site and ask what they charge for doing a white
paper. The bucks are there, all you have to do is get educated, get
your own website, and troll for your first clients,
the rest is
money in the bank!
If you're having
hard time finding big businesses you can start small as explained
in this website
Date Published: Jan 20, 2011 - 2:36 pm
As you've probably
already discovered, blogs are the best way to earn money
online, but one thing many people struggle with is simply
coming up with things to write about. A blog is useless if it sits
stagnant with no new content for long periods of time. This article
will show you how to come up with an infinite number of things to
write about on your blog so that you can continue earning the money
you deserve from blogging.
Here's how I create an endless list of topics to write
about. First, I think about the main theme of my blog. For
example, my make money blogging website is centered around teaching
people how to create and monetize a blog. So obviously the main
theme is blogging. What I do is create an outline of blog topics by
breaking the main topic (blogging) down in to ten subtopics.
For example, in my particular niche, I break my topic down into
subtopics like choosing a niche, creating and designing a blog,
finding products to sell, marketing, getting traffic to your site,
etc. Then, to really create successful, laser targeted topics to
write about for my posts, I break those ten subtopics down even
further into a series of ten questions each.
To do this, I imagine what someone who knew nothing about my niche
might ask about each subtopic. Those questions become the titles of
my posts and the subject of my content. I find these topics to be
extremely attractive to my readers because they're the types of
burning questions they really want answered.
That's how I make
money online.
Creating a money-making blog should be simple but many people find
the process difficult and confusing.
If you want to learn how to set up your very own
blog you might find this interesting.
Date Published: Jan 19, 2011 - 7:45 pm
A video squeeze page is a vital thing in line with Internet
marketing. Just like its contemporary web squeeze page, this
can also be one powerful tool in drawing possible visitors and
guests. As such when done properly, this will not only increase
your traffic, but also your sales as well.
Too bad however that not everyone maximizes a video squeeze
page. As such they are so inclined with building a site from
sheer texts and images. They failed to adapt to the current trend
of today's marketing that involves videos. Before even your reader
tends to view the whole squeeze page, a video can be one convenient
avenue for them to simply listen and watch. Much more it is also
practical and easy should they don't want to read a whole bunch of
words on a page. They can simply click play, sit back and
watch.
In order to realize your hopes of hundreds and even thousands of
visitors, it is a must that your video squeeze page would also be
compelling and informative. As such, there are four elements in
every successful video clip that must be taken into consideration.
When applied appropriately, this can definitely bring back the
amount of sales that you desire.
Element 1: Headline. In almost all forms of media whether it
would be the paper, radio or television, there's always a headline
at the start. This can actually make or break the whole thing since
this one draws the attention of your guests to your page, get
hooked, read more, subscribe and pay. As such, take the time and
carefully think upon this idea in order to come up with one
powerful yet catchy headline at the beginning of your video.
Element 2: Contents. This is the meat of the clip. In here,
it is suggested to make use of bullet points in order to highlight
the important things you want to convey. Utilizing bullets is much
more convenient to see and easy to read compared to a whole
paragraph of text. In this case, filter out the necessary details
of your information and rephrase it in simple and short words. Put
emphasis on the ideas that you think your viewers will be
interested of.
Element 3: Testimonials. For other customers or viewers to
trust your item or your service, it is important to incorporate
testimonials in the video. You can opt to ask your previous clients
a few snippet of what they can say about your items. An audio clip
would be good enough to suffice should a video be not available.
Nonetheless a couple of which can already ensure your viewers that
you have one good and trusted piece of an item in here.
Element 4: Opt in form or call to action. It is best to
close your video with a form where the viewers can duly type their
information in exchange with what you have for them. Some videos
even end with a call to action engaging their viewers to sign up in
order to experience the product. This last statement must also be
powerful and short so that your viewers can be able to retain the
information and much more would want to sign up in an instant.
These are practically the major elements you can consider should
you decide to incorporate a video squeeze page. As such you can opt
to make the videos yourself with the aid of many available and easy
tools on the Internet. Utilize this powerful mechanism in order to
maximize your potential earnings today.
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Date Published: Jan 16, 2011 - 1:27 pm
If you're trying to SEO your website yourself, you're probably
finding it a struggle. Between keyword research, website copy,
titles, headers, meta information, article marketing, link-building
and blogging it's likely that you find yourself working against the
tide and struggling to continually write unique, valuable
content.
Hiring an SEO
company is one way to improve this, but a reputable, white hat
SEO firm will more often that not be expensive, which is probably
the reason you've decided to SEO your site yourself.
However,
you might well find that hiring a freelance copywriter can dramatically
improve your work-rate and subsequently your success, without
costing you a fortune.
You need to make sure your copywriter has a solid knowledge of
SEO, otherwise you'll spend most of your time explaining why
things need to be done in a certain way, and you won't be able to
get them to complete the necessary work effectively.
The only real way of ensuring your copywriter has a good SEO base
is to talk to them, and ask to see some example of their SEO
related work (such as website copy) and subsequent results. Any
decent SEO copywriter will have no problems with this at all.
There are numerous jobs that a freelance SEO copywriter will be
able to help you with; from writing blogs on your own site to
article marketing. I would recommend you set three jobs for your
SEO copywriter:
1. Keyword research and website copy
Assuming your freelance copywriter has a good knowledge of SEO,
they should be able to complete effective keyword research for you,
ensuring that you're targeting the right keyphrases (in terms of
competition, potential traffic and likelihood of conversion). Once
you have your keyphrases selected, you can get your copywriter to
improve your website copy, ensuring a natural keyword density
throughout. They should also be able to provide recommendations for
your titles, H1's and meta information.
2. Blog posts
Having a blog on your website is an excellent SEO tool, as it
provides you with regular, fresh and unique content (which Google
likes), as well as increasing the amount of relevant copy on your
website and increasing long-tail traffic to your site. A blog can
do all of this for your site, assuming you post regularly and you
write useful, unique content. Unlike job 1, which is more of a
one-off (or at least irregular) exercise, this can be a regular and
constant job for your copywriter. If you can, get them to place at
least two posts per week on your blog. Of course, if you can afford
it, a new post every day is preferable, but two per week should
help with your SEO efforts.
3. Link-building
Article marketing and other forms of link-building are an excellent
way to improve your SEO, but as with blog writing it requires time
and relevant, reasonably original content. There's no reason you
can't get your copywriter to perform these tasks for you, although
you'll need to pay for the site memberships (if applicable) and
provide the copywriter with access.
Before you select your copywriter, you should make sure they're
suitable for what you need - whilst an overseas copywriter may be
less expensive, I would recommend hiring a native English speaking
copywriter, as they're far more likely to produce good content
(especially if you're getting them to write your website copy and
blog posts).
You should make sure they're experienced and can be effective in
what you're asking them to do; ask them about their previous
experience and ask to see several examples of their work (the work
you see should still be live on external websites).
If possible, try and contact one of their other clients to get a
reference, as this is an excellent way of knowing how effective
your chosen copywriter is likely to be.
The last thing you need to consider is payment; copywriters can
charge in a number of different ways (per post, per word, per hour,
per day, per job, etc) and you need to ensure you know exactly how
you're being charged, so that you can avoid spiraling costs. If
you're hiring a freelance copywriter for a one-off job, get a quote
for the total amount of work, rather than an hourly quote, so you
can budget accordingly. Similarly, if you're paying for ongoing
work, you should agree a weekly, monthly or annual rate and ensure
you have a minimum and maximum numbers of hours, articles, etc. for
that amount in each period. This will again prevent spiraling costs
and will leave you and the copywriter with no doubt as to your
responsibilities and expenditure.
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Date Published: Jan 15, 2011 - 7:49 am