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Feed: Dor Paz Blog - Different Internet Marketing - AggScore: 46.5



Summary: Dor Paz Blog - Different Internet Marketing


Dor Paz Blog - Different Internet Marketing

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Date Published: Nov 24, 2011 - 10:31 am



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Date Published: Nov 15, 2011 - 9:13 am



How To Make Money With Video Sharing


You can make money by simply sharing videos.

Does this sound a bit far-fetched? Bear in mind that when it comes to making money online, nothing is far-fetched. The Internet is a giant digital media in constant search of ways to generate revenue from advertising. Sharing videos is the latest way and it allows you to make money by sharing videos.

Can the videos be about anything? Yep, pretty much. There are no restrictions, but obviously depending on where the video is posted, it might not be acceptable to post anything too risque or vulgar.

Beyond that, pretty much anything goes. And why do they want your videos? Basically, because it is original content. The Internet is a hungry machine. Information is digested as quickly as hot soup on a cold winter night. And the providers of information on the Internet simply cannot feed the beast quick enough. So they outsource the task.

In order to make money by sharing your video, it is first necessary to put it on a social networking site. There are lots to choose from, but some of the main ones include Revver, Squidoo, Flixya and Video Forward.

Typically these sites are free to use as they want to encourage people, whether they are professional video makers or not, to post as many videos as possible. They have a democratic attitude to the Internet as a media forum and for this reason place few restrictions on users.

When you make your video and post it on the social networking site, the site's software will automatically attach an ad to it. When a site user clicks on the video, the ad will also appear. In effect this is a form of impression advertising.

Typically, these social networking/video sites are run by sophisticated software that not only allows your video to travel to many other sites but also allows them to track where it goes and how often it has been viewed.

The more the video is viewed, the more it is possible for you to make money by sharing videos. Ads that are attached to your video could be for anything from health videos to phone lines.

There are different types of ads including a pre-roll ad which appears before your video starts to play. Or there are overlay ads, which are clickable ads that appear in the bottom 20 percent of the video screen. It is possible to have both types of ads on your video at the same time.

As it is the aim of these social networking/video platform sites to get your video seen by as many eyes as possible, most of them have forged links with other websites and web service platforms.

Some of these sites also have broadcast distribution agreements which means your video can be downloaded to mobile phones or viewed on digital television channels.

Irrespective of where it is viewed, the creator of the video always retains copyright and is therefore always paid the agreed commission amount, meaning that you can continue to make money by sharing video.

You Can Find Another Great Method To Make Money Using Video Marketing In Here
Date Published: Jan 31, 2011 - 2:24 pm


Different Types of Affiliate Marketing


Affiliate marketing is a legitimate way to make money online which is used by thousands of people to make money working from home. On a very basic level affiliate marketing is selling, advertising and promoting a product or a service for a merchant. There are different types of affiliate marketing systems.

1) Pay per sale
This method basically requires an affiliate to market and sell products for his clients. The products may be of two types:
• Virtual products like eBooks, software etc.
• Real products like TV, cars etc.

The earnings in this method depends on the product and the number of sales you have made. Each visitor to your site will be having a tracking ID; if the visitor makes a purchase you will receive a commission.

2) Pay per click
Here the individuals are paid depending on the number of clicks his website has generated for the owner. The website owners are called publishers and they have to host ads on their website. Advertisements are placed on the affiliates website and whenever this ad is clicked the affiliate earns a certain amount. PPC requires visitors to click on the ad for the merchant to be charge; IP tracking is used to ensure that clicks have been made by different individuals and not the same person.

3) Pay per link
Affiliate places links of the merchant's products on his or her website. The owners pay according to number of links that you have placed and also on the number of traffic it is generating.

4) Pay per view
The merchant is charged on the number of impressions that he gets from the affiliate or publisher's website. The term used here is called CPM or called 'cost per thousand impressions'.

5) Pay per sign up
The number of visitor who will register at the merchant's site or for his offer after being redirected from your website is considered as 'sign ups'. For each sign up that your website has provided, you will be paid.

To Learn More About Check Out The Funnel System
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Date Published: Jan 30, 2011 - 10:00 am


Why You Absolutely Must Have Video On Your Website


Just about everyone realizes that the Internet is becoming video driven. But unfortunately, most people over the age of 20 don't realize just how much so. More and more people are becoming spoiled (for lack of a better term) by video. In other words they literally demand it.

Major search engines have made a remarkable discovery - the bounce back rate (the rate at which people enter a site and then immediately hit the BACK button and leave without doing anything) for any given site is pretty high. Nearly 90%. That means 9 out of 10 people leave your site immediately. Why? Mostly because they don't see what they were looking for right away and go back to the search page that referred you. Only 1 in 10 stay. Now here is what Google and other search engines discovered - that rate drops to 60% when there is a video on your home page. That means 4 out of 10 people stay if a video plays when they arrive. FOUR times as many people stick around.

You don't need a marketing degree to figure out that if four times as many people stay on your site that means four times as many people are getting your message. That is a huge increase. Wouldn't you like to increase your revenues 400%? I know I would!

It is the Youtube multimedia age. People want to be entertained and educated at the same time. I call it "edutainment". They want to find out about what you do quickly and in a fun way. That way is video, a quality video that informs and entertains your web audience.

But be forewarned. Just any video will not do. Today's web audience is savvy and has high standards. If your video isn't professional and looks like you threw it together, that will have the reverse effect and actually push potential clients and customers away. So put the Flip camera down, that isn't going to save you. Nor is the wedding videographer that did your daughter's wedding. Get something professional!

Take a look at what your competitors are doing. If they're not using video all the better! You can be the first. But look around the web and see what other companies are doing to promote themselves with video. Take note at your own reaction when you see something that makes you pay attention, and when it makes you shake your head and go "That's just lame!" Trust me, you will see plenty of both.

Quality video production has never been more affordable as it is now. Technology has lowered the costs of cameras and equipment for video professionals and that is reflected in price of production. If you want to stay competitive online you simply must have an engaging video about what you do. In fact, it will most likely increase your sales. In 10 years of doing online video work, every single client I have ever had says their video paid for itself many times in the business it generated them.

It is the video age. Accept it. And use it to your advantage.

To Learn More About How To Use Video To Your Advantage - Watch This Video
Date Published: Jan 29, 2011 - 6:28 pm


Getting Started With Your Online Business: For Beginners


I want to start by saying congratulations for wanting to be your own boss, and the desire to have a better quality life for you and your family. Starting any business takes great courage and I hope that my article will help you get your online business started on the right foot.

Okay let's start with what you will need to get your business on the internet. You will need to build a simple website, register a domain name, get a hosting plan that fits your needs, and get an auto-responder to build your list of clients. Once that's done, like any normal business you need to market and promote your site so that people know your company is online. You can use all the offline traditional ways to market and promote your site, however on the internet there is a different marketing mix to apply. Using forums, SEO, and PPC campaign, are just some of the ways to promote your business, as you get more comfortable on the internet you will find which marketing mix works the best for you. Don't forget to monitor your marketing campaign so that you know exactly where your consumers are coming from so that you can focus on your target market when advertising your business.

I learned through my experience on the internet that you can fall into the trap of INFORMATION OVERLOAD! What I mean is that there's always someone or a website giving you advise on what products you need to buy to run a successful website and you need this or you need that...forget that. Listen, too much information will just leave you more confused and you will not know where or how to start. Keep it simple, get all your information from one place. Do your research and when you find a person or a website that you trust that has information, tutorials, videos, and advise that will help you run an operate your website successfully stick with that person or site. That's all I have to say at the present time. Now get online and start your journey to making lots of money online.

One last thing, running an internet business is serious business, it will take hard work, and sacrifice on your part to make your business a success. If you think you will get rich overnight your sadly mistaken and I suggest you stop...now! Attack your journey with the proper frame of mind and have a plan and apply it. Try to be productive everyday and you will be alright.

A Good Place To Start Is Here - Massive Passive income.
Date Published: Jan 27, 2011 - 2:58 pm


How to Build a Massive List Using Twitter


How to use Twitter to build a list is very easy. You have to connect with people on social networks such as Twitter and any other networks you are in. First of all, build a relationship with people on there; chat with them, helping them sort out a problem they might have, reply back to their post help them out. Sign up with Twitter using your real name and a real email address and ask all the people on your email list to follow you, once you open an account, Twitter will ask you to do this. In 2008 Twitter become one of the most popular social networking sites. Twitter has 26 Million users.

There are people out there you can socialize with, you can find people in the same niche your in and follow them and once they see you are fowling them they will look at your profile and if they like that then they will follow you back, so have some thing interesting in your profile, in your in the dog niche then have something like for example: Hi my name is Alan and I am interested in dogs. I have 2 dogs off my own and they are called Marley and Mixie." People like stuff like this.

Once you are on Twitter and have a few followers, write a blog post and tweet it out and ask people to comment on your post! This will drive people back to your site and once they land on your blog and you will have your opt-in box there as well so once they read your new post they will see your opt in box offer thing something for free, and if they want what you're offering for free then they will sign up! But one thing I should tell you: make sure that your offer is out of the world! It has to be something they would pay for and give it a value off $98 and tell them they can have it for free, people want free so that what you give them!

Have a look at other Twitterers and see what they are doing, this will give you more opportunity on how to market on Twitter. You can also use this same method on other networks. This works just fine, but remember don't try to sell to them. Simply give the value. People love value and they don't like being sold too, especially on social networks. Remember you are their friend and you're not there to sell to them. You are there to help them. You don't go over to your friend's house on the weekends and try to sell to them, do you? No! So don't try to do this on the Twitter, this is very important you do not do this!

To Scale Up Your Twitter Business  - Check This Out.


Looking forward for your comments... Good Luck!
Date Published: Jan 26, 2011 - 4:21 pm


How to Make Your Site SEO Friendly


It is important to make your site SEO friendly. If your site is not SEO friendly, it will be difficult to rank on the search engine.

One way to make your site SEO friendly is to shorten the time-frame for the webpage to be downloaded. If your website takes a long time to load, nobody will be interested in visiting it anymore. Everyone likes to browse website that loads fast. The homepage and the internal pages should take under 5 seconds to load. If your site is taking a long time to load, you should take the necessary actions to make it load faster. Sites that are hosted on a cheap server will take a long time to load. If your server host a lot of websites, your website will probably take a long time to load. Shared hosting server has a limited bandwidth. If you are using the bandwidth up to the maximum, you will find that the pages take a long time to load. To solve this problem, you can move to another shared hosting server that has a larger disk space and higher bandwidth. The best solution is to purchase a virtual private server and host all your sites there. The virtual private server offers a larger disk space and higher bandwidth. Virtual private server is an alternative to people that don't have money to buy the dedicated hosting. The dedicated hosting costs a few hundred dollars per month whereas a virtual private server costs as little as twenty dollars per month.

Another reason that cause the webpage to load slow is the large image file size. Before using an image in your article, make sure it is compressed. You should not use png or bitmap images in your content. The best image format you can use are jpg and gif image files. The png and bitmap image can be as large as a few hundred MBs even if it is a small image. If you own Photoshop software, you can reduce the image file size by lowering the quality scale. The jpeg options dialog box will pop up when you attempt to save the image. In the jpeg options dialog box, you can adjust the quality scale to under 5.


The article should not be stuffed with too many keywords. If the article is stuffed with keywords, it won't get indexed in the search engine. Keyword stuffed articles will be seen as spam by most search engines. You can check the keyword density of the article by counting the number of keywords. The ideal keyword density for each article is 2 - 3%. Different article directories have different keyword densities. You can refer to the submission guidelines to find out the minimum keyword density in the article. For example, if your article has 600 words, the number of keywords allowed is 12 - 18. Hence, if the keyword is wedding cake, you can repeat it for 6 - 9 times.

If you are using Microsoft Office Word to prepare the article, you can use the highlight feature to highlight the keywords in the article. The highlight feature can be accessed from the find search box.

Want to Learn More?
Become an SEO Pro By Following This Great Method.
Date Published: Jan 24, 2011 - 3:49 am


Why Google Places May Not Be The Best Local SEO Tool For You


Everyone seems to believe that Google is the Big Kahuna of local search engine optimization (local SEO) and being on the first page of Google is like owning a license to print money. All of that may be true, although Google placement is not the only way to get traffic to your site.

Let's look at how Google Places actually works for local SEO and why it might not be enough for you.

First came Google Maps and the 10-box. That was the map that displayed sometimes when you searched for something and showed up to 10 local businesses. You could click and see more businesses, but, in general, people only looked at what was showing.

Google gives preference to businesses located in the exact geographic center of a city and works outward. If there were 10 business that had Google Maps entries and were located in the exact center of town, that was it. The 10-box was filled. It got a little tougher as time went on. The 10-box became a 7-box.

Now the maximum number of local businesses displayed when someone did a search was 7. The geographic center of the city still had preference. Well guess what? The new, improved Google Places incorporates the Google Maps listings in with the organic listings, but now there are only 5 items in the list. You can see the preference for the city center by looking in the Google Maps map area. You'll see that the pins tend to be grouped in the center of the city.

Competition for ranking in the local area is far less than competing for ranking with every business in the country using your same keyword. However, there is a huge catch involved in how easy it will be for you to rank high in Google Places in your area.

If you are in a local business with enormous competition, like carpet cleaners or lawn care, then it may be difficult to get into the top 5. Difficult, but not impossible.

Here are some tips:

  •  Fill out your Google Places listing completely. That means add photos and videos if you can, and fill up the slots.
  •  Let Google force you to choose your first keyword category and then add your own
  •  Unless you are primarily a walk-in business, like a dentist, tell Google Places that you go to your customers and select a geographic radius that you do business in. You won't appear in Google Maps outside your city, but it helps to promote you to people who look at your Google Places listing.
  • Check everything over carefully, make sure there is something in every field and that the information is correct.
  • Save your work.

Google Places is not instant. Far from it. It can take several days for your listing to show up. After 3 days, go into any Google Places listing and search for your domain name. If it comes up, note the URL you have. Save it because you are going to need that URL.

In the event of tough competition for Google Places spots, the tie-breaker is often favorable reviews from your customers. Give them the URL and ask them to write a positive review for you.

Be sure to tell them not to forget to rate your service by clicking a star at the top left. 5 stars is always better than 1 star.

WARNING: Google is very smart. Do not try to fool Mother Google by entering 5 or 6 really great reviews from one computer. Google knows where you are, and if it sees 5 reviews from different people all coming from the same computer, it deletes all of them.

OK, you have it all figured out, your in a small city and you're ready to do Google Places and dominate local SEO. What's the downside?

The same thing that makes it great. It's only good for one city. If that city is New York, no problem, although you might have a really tough time getting in the top 5 Google Place entries. Let's take a business that is in the suburbs of a large city. They do business in their surrounding towns also, and may even get customers from the big city. Google Places can't help you there. One listing, one city. If you want to have Google Places listings for other cities, you must have an address in that city and a telephone number that can receive the call that Google uses to give you your activation PIN number.

So, Google Places is great if:

    * You operate in a single city, and are very close to the geographic center of
    * the city.
    * You are not in a business that has stiff competition in your city
    * You can get 5 or 6 customers to write favorable reviews for you.

Even it one of the above is not true about your business you can still have massive success if you do it right.

Click Here To Discover The Step By Step Process To Make It Big With Google Places.
Date Published: Jan 23, 2011 - 9:46 pm


How to Succeed Fast With Video Ads


One of the things that I have mentioned time and time again in my previous articles and online ventures is the importance of generating quality back links to all of your online sites.

In order for you to do this you need to get a link from a site that has a high importance rating (ranking) to the search engines and you need to do this as many times as possible over a period of time. Despite what the "Gurus" tell you there is no shortcut or fast way because if you suddenly end up with shed loads of back links and very quickly you will have the unfortunate consequence of being penalized by the search engines, Google in particular.

One of the popular things that can be done online is video advertising. There are various video websites out there. The two popular ones I know of are Youtube and Screen cast. For the remainder of this article I am going concentrate on Youtube.


Youtube is probably the best video site to get a link on for one reason and that is its standing on the Internet. On checking the current statistics 500,000,000 people a month search for the term Youtube online, wouldn't it be nice to have a slice of this rather big pie? Additionally on checking the Alexa rankings for you tube it is the third most searched for website on the Internet today. The only two that beat it are Google and Facebook. Not wishing to divert from the subject but as you can see advertising on social networking sites is a definite advantage also.

The advantage of advertising your sites and online presence on Youtube is that it is owned by Google and therefore your videos will be indexed within minutes on the main Google search engine.

To start off with this you have to have an account with Youtube, this can be done quite easily by going to there website and clicking on the create account link in the top right hand corner. Once this is complete you will then have your own little space on Youtube with which to promote your videos and online media.

Your requirements for video editing may vary depending on your intentions. It is important to obtain a web cam and also a reasonably good piece of video editing software. The one I use and can not recommend highly enough is Camtasia. This is quite an expensive product but it does everything you need it to and you can customize your videos as much as you need to. There is a free trial of Camtasia you can download from there website which will last you for thirty days and then after that time you can decide whether to purchase it or not. I think at the current time the purchase price for Camtasia is about $200. If this price seems a little steep then there are free alternatives as well which can be found on Google.

Once you have recorded your video you are ready to upload it. Go to You tube and click on the upload button at the top of the screen. When the upload screen loads you are presented with options which are:

Upload a video or record from your webcam

After clicking on the upload button you are presented with dialogue which enables you to browse to and select the video you wish to upload.

Auto share - This is a very powerful part of Youtube. It allows you to connect to your social networking accounts i.e Face book and Twitter. If you haven't already got accounts with these I suggest you do so as they can be very useful in promoting your online efforts.

Once a video has been selected for upload you are then presented with the following.

Title - This is one of the key things to finding you on You tube. You need to make sure that your title is SEO friendly. Probably the best method of doing this is using the Google keyword tool and finding a keyword with high traffic and little competition which you can use for your title.

Description - A description of your video. Very important to fill in this section, never leave it blank. It lets the viewer know what they are looking at.

Tags - These work the same as keywords on a search engine. People use these keywords to find your video(s) try to be as targeted as possible here. The title is probably more important than the tags but still take care with these.

Category - The category your video falls under. Try to be specific as possible. Also check what others are doing also to try and help you pick the best category possible.

Once you have filled in all these parts you need to save your changes and hey presto you now have your very own video on Youtube to promote your business with.

I hope you found the above content useful. Remember that your content must be relevant and targeted to what you are trying to promote online. You must remain as active as possible with your efforts and constantly update your information on your various websites. To give you an example I have three main areas on the web that I administer and I try to get these updated with fresh information everyday when I can. The search engines like unique content and this is how your influence will grow.

Also remember the tools available which enable you to find highly targeted keywords for your articles as well. That's all for this hub and I look forward to producing more information for you soon.

I Think You Are Going To Like This Video Marketing E-course
Date Published: Jan 22, 2011 - 8:22 pm


Making Money Through Social Networking Sites


Facebook is one of the largest social networking sites in the world. It has more than 500 million active users and it is growing very fast with thousands of people joining every day. You might be a person who spends hours of your day on Facebook without any job. Well, know that you can also make money through Facebook! I will explain to you the basic steps involved in making money through Facebook.

The first step is to create a page in Facebook for business purposes. The thing you should keep in mind is that this page should be interesting, covering a wide range of topics and products which your contacts can easily identify with.

Another important thing to consider is to have more friends in your profile. The more people you have as friends, the more chances of money making you have.

The next step is to promote your business page by various ways. You can add videos, pictures, small articles, anything you think will promote your page.

The next thing is actual money making. You can sell products through Facebook. More publicity means more business, that's the tip. If you don't have your own products to sell, you can affiliate with people who want to sell their product and promote them. There are websites too, who would like external promotion. You can affiliate with them too and promote them using Facebook.

Another way is to create applications in Facebook. Facebook is very popular for the third party applications it gives to the users. You should know the pulse of the users and design applications which will interest them.

You have to take real interest if you want to make money through Facebook. There are great opportunities. You just have to grab them and make good use of it. The money will follow.

I Recommend Learning From A Professional Facebook Marketer To Get A Real Income. Click Here To Learn More.
Date Published: Jan 21, 2011 - 11:21 am


Business to Business Copy - What Is It and Can I Make Money At It Doing Freelance Copy?


So you might be asking yourself, I have never heard of business to business marketing before, exactly what is it and will it generate enough money for my family to live on? Very simply speaking, Business-to-Business points a reference to businesses that sell product or services to other businesses.


Example

For instance, if you buy pots and pans at a Target store that is a Business to Consumer sale. Target, however, had to do a number of business to business deals that happened before those pots and pans were every put in the store for sale. An artist had to be hired to design the art for the pots and pan package, the paper company that put together the box for pots and pans had to be hired, etc. Do you get the idea?

8 Million Business To Business Companies

All of these companies do business with other businesses that need products and services. The person that tells them about those products and services would be a freelance copywriter. They need sales letters written, product descriptions, copy for sales books, white papers and the list goes on and on.

The good thing about it is you do not have to write to appeal to a consumers emotions, or dig up clever headlines, or sell them on anything. It is a different kind of writing altogether. Why is it different? Businesses need what you are selling! All that is usually needed is a little education on your part about the particular product or service that you are promoting so that your product will stand out above the rest of the competition from a performance and cost level.

Lead Generation

You may not have to even do that, sometimes all you may be required to do is produce a lead, just get the company to simply agree to educate themselves about your product or service. You are simply marketing your business to another business in such a way that you provide knowledge about how your products or services will save them money and show how your product or service outperforms what they have to the point that it will benefit them to buy what you are promoting.

What Kind Of Money Can You Make?

On average for a properly educated and trained freelance copywriter the prices you can charge to a business to business company are as follows:

For layout suggestions and ad copy you can charge $1,500 for a full page, 600 to 700 word ad..

For a full one page press release you can charge $1,250 starting out. You can increase your prices as you grow and your talents and skills become known.

Lead generator pages $2,500, email marketing pages up to five pages $1,500, and direct mail package $2,500.

Telephone script for a sales team with follow up letters and email $2,500.

Web content for sales pages $2,500.

Copy for brochure $1,500.

Newsletter for an email, plus one personal short message, one article measuring 500 words, and one short three to four sentence blurb concerning an offer $1,250.

White papers are where the real money is at, you can charge $5,000 to $10,000 dollars for 7 to 10 pages on a companies bio!

One Project Can Grow

As you can see from the project above and the money involved you could be the go to guy for a business to business company and never have another client! There is a unique marketing skill you can produce for every stage along the marketing process. If you can master them, then you can stay at home and run it all from your home office, doing the work on a project by project basis and never have to advertise your services on the web again!

A few clients like this is all you need and there is a 8 million company business to business market out there that is dying to hire a competent freelance writer with skills at all these levels. In fact there is a sever shortage as I write this.

Master A Niche

If you do not want to concern yourself with writing brochures, or sales scripts, or web content, then you can simply write white papers for the rest of your career and have all the money you desire. A couple white papers a month, on average, will bring in (on the low end) $10,000 a month or $120,000 a year. White papers on average can be done in 7 to 10 business days, so you can make that kind of money and still have time off to vacation and write your own agenda. If you think I am pulling your leg just go to a freelance writer's site and ask what they charge for doing a white paper. The bucks are there, all you have to do is get educated, get your own website, and troll for your first clients, the rest is money in the bank!

If you're having hard time finding big businesses you can start small as explained in this website
Date Published: Jan 20, 2011 - 2:36 pm


How to Find Endless Blog Subject Ideas to Post About


As you've probably already discovered, blogs are the best way to earn money online, but one thing many people struggle with is simply coming up with things to write about. A blog is useless if it sits stagnant with no new content for long periods of time. This article will show you how to come up with an infinite number of things to write about on your blog so that you can continue earning the money you deserve from blogging.

Here's how I create an endless list of topics to write about. First, I think about the main theme of my blog. For example, my make money blogging website is centered around teaching people how to create and monetize a blog. So obviously the main theme is blogging. What I do is create an outline of blog topics by breaking the main topic (blogging) down in to ten subtopics.

For example, in my particular niche, I break my topic down into subtopics like choosing a niche, creating and designing a blog, finding products to sell, marketing, getting traffic to your site, etc. Then, to really create successful, laser targeted topics to write about for my posts, I break those ten subtopics down even further into a series of ten questions each.

To do this, I imagine what someone who knew nothing about my niche might ask about each subtopic. Those questions become the titles of my posts and the subject of my content. I find these topics to be extremely attractive to my readers because they're the types of burning questions they really want answered. That's how I make money online.

Creating a money-making blog should be simple but many people find the process difficult and confusing. If you want to learn how to set up your very own blog you might find this interesting.
Date Published: Jan 19, 2011 - 7:45 pm


Elements Of A Great Video Squeeze Page


A video squeeze page is a vital thing in line with Internet marketing. Just like its contemporary web squeeze page, this can also be one powerful tool in drawing possible visitors and guests. As such when done properly, this will not only increase your traffic, but also your sales as well.

Too bad however that not everyone maximizes a video squeeze page. As such they are so inclined with building a site from sheer texts and images. They failed to adapt to the current trend of today's marketing that involves videos. Before even your reader tends to view the whole squeeze page, a video can be one convenient avenue for them to simply listen and watch. Much more it is also practical and easy should they don't want to read a whole bunch of words on a page. They can simply click play, sit back and watch.

In order to realize your hopes of hundreds and even thousands of visitors, it is a must that your video squeeze page would also be compelling and informative. As such, there are four elements in every successful video clip that must be taken into consideration. When applied appropriately, this can definitely bring back the amount of sales that you desire.

Element 1: Headline. In almost all forms of media whether it would be the paper, radio or television, there's always a headline at the start. This can actually make or break the whole thing since this one draws the attention of your guests to your page, get hooked, read more, subscribe and pay. As such, take the time and carefully think upon this idea in order to come up with one powerful yet catchy headline at the beginning of your video.

Element 2: Contents. This is the meat of the clip. In here, it is suggested to make use of bullet points in order to highlight the important things you want to convey. Utilizing bullets is much more convenient to see and easy to read compared to a whole paragraph of text. In this case, filter out the necessary details of your information and rephrase it in simple and short words. Put emphasis on the ideas that you think your viewers will be interested of.

Element 3: Testimonials. For other customers or viewers to trust your item or your service, it is important to incorporate testimonials in the video. You can opt to ask your previous clients a few snippet of what they can say about your items. An audio clip would be good enough to suffice should a video be not available. Nonetheless a couple of which can already ensure your viewers that you have one good and trusted piece of an item in here.

Element 4: Opt in form or call to action. It is best to close your video with a form where the viewers can duly type their information in exchange with what you have for them. Some videos even end with a call to action engaging their viewers to sign up in order to experience the product. This last statement must also be powerful and short so that your viewers can be able to retain the information and much more would want to sign up in an instant.

These are practically the major elements you can consider should you decide to incorporate a video squeeze page. As such you can opt to make the videos yourself with the aid of many available and easy tools on the Internet. Utilize this powerful mechanism in order to maximize your potential earnings today.

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Date Published: Jan 16, 2011 - 1:27 pm


Hiring A Freelance SEO Copywriter


If you're trying to SEO your website yourself, you're probably finding it a struggle. Between keyword research, website copy, titles, headers, meta information, article marketing, link-building and blogging it's likely that you find yourself working against the tide and struggling to continually write unique, valuable content.

Hiring an SEO company is one way to improve this, but a reputable, white hat SEO firm will more often that not be expensive, which is probably the reason you've decided to SEO your site yourself. However, you might well find that hiring a freelance copywriter can dramatically improve your work-rate and subsequently your success, without costing you a fortune.

You need to make sure your copywriter has a solid knowledge of SEO, otherwise you'll spend most of your time explaining why things need to be done in a certain way, and you won't be able to get them to complete the necessary work effectively.

The only real way of ensuring your copywriter has a good SEO base is to talk to them, and ask to see some example of their SEO related work (such as website copy) and subsequent results. Any decent SEO copywriter will have no problems with this at all.

There are numerous jobs that a freelance SEO copywriter will be able to help you with; from writing blogs on your own site to article marketing. I would recommend you set three jobs for your SEO copywriter:

1. Keyword research and website copy

Assuming your freelance copywriter has a good knowledge of SEO, they should be able to complete effective keyword research for you, ensuring that you're targeting the right keyphrases (in terms of competition, potential traffic and likelihood of conversion). Once you have your keyphrases selected, you can get your copywriter to improve your website copy, ensuring a natural keyword density throughout. They should also be able to provide recommendations for your titles, H1's and meta information.


2. Blog posts

Having a blog on your website is an excellent SEO tool, as it provides you with regular, fresh and unique content (which Google likes), as well as increasing the amount of relevant copy on your website and increasing long-tail traffic to your site. A blog can do all of this for your site, assuming you post regularly and you write useful, unique content. Unlike job 1, which is more of a one-off (or at least irregular) exercise, this can be a regular and constant job for your copywriter. If you can, get them to place at least two posts per week on your blog. Of course, if you can afford it, a new post every day is preferable, but two per week should help with your SEO efforts.

3. Link-building

Article marketing and other forms of link-building are an excellent way to improve your SEO, but as with blog writing it requires time and relevant, reasonably original content. There's no reason you can't get your copywriter to perform these tasks for you, although you'll need to pay for the site memberships (if applicable) and provide the copywriter with access.

Before you select your copywriter, you should make sure they're suitable for what you need - whilst an overseas copywriter may be less expensive, I would recommend hiring a native English speaking copywriter, as they're far more likely to produce good content (especially if you're getting them to write your website copy and blog posts).

You should make sure they're experienced and can be effective in what you're asking them to do; ask them about their previous experience and ask to see several examples of their work (the work you see should still be live on external websites).

If possible, try and contact one of their other clients to get a reference, as this is an excellent way of knowing how effective your chosen copywriter is likely to be.

The last thing you need to consider is payment; copywriters can charge in a number of different ways (per post, per word, per hour, per day, per job, etc) and you need to ensure you know exactly how you're being charged, so that you can avoid spiraling costs. If you're hiring a freelance copywriter for a one-off job, get a quote for the total amount of work, rather than an hourly quote, so you can budget accordingly. Similarly, if you're paying for ongoing work, you should agree a weekly, monthly or annual rate and ensure you have a minimum and maximum numbers of hours, articles, etc. for that amount in each period. This will again prevent spiraling costs and will leave you and the copywriter with no doubt as to your responsibilities and expenditure.


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Date Published: Jan 15, 2011 - 7:49 am


 
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