Feed: Gerard Kavonic - AggScore: 28.0

My Blog’s New Home…

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I’ve moved my blog to my website, so all future posts will be at KavonicHone.co.za/blog.

Ad Media: Spoilt for choice?

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Over the years the number of advertising media has grown dramatically. The ancient Egyptians created wall posters and sales messages on papyrus, and commercial messages were found in the ruins of Pompeii. Town criers in the Middle Ages would announce … Continue reading →

Corporate Identity Programs

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For any business it is important to establish an identifiable and professional image in the market. This is known as one’s corporate identity and it distinguishes one’s business from one’s competitors.A corporate identity encapsulates the principles, beliefs and values of … Continue reading →

Does Your Advertising Work Hard Enough?

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If you’re a small business owner, and you’re trying to grow your business, you know that every penny you spend comes straight out of your pocket and directly affects your profit margin. You need to pay attention to your bottom … Continue reading →

Why do your customers buy?

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It’s important to understand that customers buy for their reasons, and not for yours. In all likelihood, they couldn’t care less about you and your company. That fancy mission statement or pay-off line of yours probably means little to them. … Continue reading →

Choosing the Right Ad Agency for Your Business

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Once your business has reached a certain size, you’ll want to start expanding your customer base. The most effective way to do this is by using targeted media, and to make the most effective use of your budget, you should … Continue reading →

A Rose By Any Other Name…

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Does the name your parents gave you affect your success in life? Research has shown that children with unusual names have trouble fitting in at school. They are more likely to be targets for bullies, and less likely to be … Continue reading →

This Country’s Smallest Ad Agency

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Hi! I’m Gerard Kavonic. My web guy said I needed a blog, so here it is! I run the smallest ad agency in South Africa. People ask me what’s it like being a mouse when all the other agencies are … Continue reading →