Feed: My SEO Software - AggScore: 45.8

How Not to Optimize a Search-Engine Optimization Domain Name

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As I always write on this SEO blog, I am not the world’s foremost expert on search-engine marketing — I am not perfect, by any measure. Rather, I take what I have learned from the giants in the field and then tell what I learn from my practical applications of their theories. In this essay, [...] [This is a summary -- click on the headline for more!]

Small Business, SEO, and “Buffy”

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I love “Buffy the Vampire Slayer.” And I mean that as both a fan of the television program as well as an SEO analyst and Internet marketer. Here’s what I mean. Longtime readers will know that I have two websites that I publish as hobbies in addition to my day job: Considerations, a current-events essay [...] [This is a summary -- click on the headline for more!]

How to Use Google Analytics Advanced-Segments for SEO

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The basic Google Analytics interface, as most SEO experts know, is simple enough to use — and that is a credit to the search-engine giant for offering such a platform free of charge. However, there are limitations that become apparent unless one knows how to use the system in an advanced manner. Here is one [...] [This is a summary -- click on the headline for more!]

The 5 Social-Media Bloggers You Need to Read

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In a prior post, I identified the top SEO experts who one should follow to learn how the industry changes on a monthly, weekly, or even daily basis. Here, I wanted to do the same for social-media bloggers. As I wrote in that earlier article, I moved to online marketing after my journalism career and [...] [This is a summary -- click on the headline for more!]

What SEO Analysis Teaches About 9/11 and Human Nature

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BOSTON, September 11, 2001, and JERUSALEM, September 11, 2011 — I was driving a U-Haul truck from the Dorchester neighborhood of Boston through downtown and then to Cambridge when I was stuck in the center neighborhood of Beacon Hill. The historic streets had always been extremely narrow and prone to traffic jams. So, I waited. [...] [This is a summary -- click on the headline for more!]

The 5 SEO Experts You Need to Follow

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If you follow only five blogs on online marketing, SEO, and related topics, do not include mine among them. And I mean that. I have been working in various Internet-marketing capacities since towards the end of my journalism career in 2006 — whether as a semi-professional blogger here and at my Considerations journalism-website; as marketing [...] [This is a summary -- click on the headline for more!]

The Social-Media Impact on SEO and Marketing

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In a prior post on how social-media today will impact SEO in the future, I discussed the reasons that personalization is becoming so important. In just one example, different websites appear in search results — based on my research at the time — for “news blogs” depending on one’s language and geographic location. Now, it [...] [This is a summary -- click on the headline for more!]

SEO URL Tips for Blogs and Online Marketing

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Search engines are lazy. The more that you study SEM and SEO, the more you realize that the industry’s job is to make their jobs as easy, accurate, and efficient as possible. After all, the were several billion new webpages (not websites) each day in 2008, according to Google. One can only imagine how many [...] [This is a summary -- click on the headline for more!]

Popular Blogs: How to Create and Market One

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If you cannot research, write, and publish a quality, original, expert, insightful article on the topic you cover at a moment’s notice within an hour, you will never have one of the Internet’s most-popular blogs in your given niche. OK. Did I scare you enough? Good. Here’s why. According to various authoritative sources, there are [...] [This is a summary -- click on the headline for more!]

How to Help Your Marketing During the Social-Media Week

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Your social-media week, whether you are working for either clients or yourself, likely consists of the following general actions: Posting something to the Facebook page once a day Sending a few tweets a day Asking Questions or providing Answers on LinkedIn once a day Replying and commenting when warranted Lather, rinse, and repeat every few [...] [This is a summary -- click on the headline for more!]

Duplicate Content and Keyword Cannibalization

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In a prior post, I discussed the practice of article-marketing automation in attempts to rank highly for more-general keywords that have high levels of online traffic. Especially after Google’s Pandora update, such attempts will increasingly have no effect at best or will incur search-engine penalties at worst. Google, for obvious reasons, wants to return search [...] [This is a summary -- click on the headline for more!]

YouTube SEO Tips to Get Your Video in Google Search-Results

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A video that uses YouTube SEO for a given keyword is fifty times more likely to make it onto the first page of Google than a text page that is optimized for the same search-term. If that is not reason enough to expand your blog or website’s SEM efforts into video, then I do not [...] [This is a summary -- click on the headline for more!]

How to Buy Links and Sell Them the Google-Approved Way

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Thou Shalt Not Offend The Google. If you have worked in SEO for even a short amount of time or have even started to market your website or blog, then you surely understand that it is important to do what the search-engine giant likes if you want to gain higher rankings in its search results. [...] [This is a summary -- click on the headline for more!]

What SEO-Page Optimization Really Means

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Imagine that I were to ask you one question: “What is the purpose of SEO-page optimization?” What would you say — really? Many wannabe online marketers — like an Israeli online-gambling company that looked to hire me without understanding mean SEM based on the best average results and the basic strategy involved — naturally give [...] [This is a summary -- click on the headline for more!]

SEO Reporting: The Intangible Factors to Remember

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When it comes to SEO reporting on the effectiveness of a person or company’s website, there are countless tools to use. In prior posts on quality analysis of SEM data on backlinks and how to use the All-In-One SEO Pack for WordPress, I gave a few ideas. Our page on finding a good SEO-software tool [...] [This is a summary -- click on the headline for more!]