Summary: Free Guide to Local Pay-Per-Click Advertising
Part IV: The Basics THE MOST IMPORTANT THING TO KNOW ABOUT PPC ADVERTISING CAN BE SUMMED UP IN ONE WORD. RELEVANCE Your ad MUST BE relevant to the search query. If not, your account will suffer, and any attempts to be successful with PPC will fail. Being RELEVANT means a higher CTR (click-through-rate). Which results [...]
Part IV: The Basics THE MOST IMPORTANT THING TO KNOW ABOUT PPC
ADVERTISING CAN BE SUMMED UP IN ONE WORD. RELEVANCE Your ad MUST BE
relevant to the search query. If not, your account will suffer, and
any attempts to be successful with PPC will fail. Being RELEVANT
means a higher CTR (click-through-rate). Which results [...]
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