Feed: PR Issues - AggScore: 50.7

Be prepared for any crisis!

---

Many organizations and companies face certain crisis due to, as set by Lerbinger (1997), management failures or environmental forces. The important thing in such a situation is how that organization is communicating about the crisis regardless of the cause. I am sure that we all have faced such difficult moments in which we have to [...]

International Public Relations can’t be a reality

---

We always hear people say: “The world is now one big village”. Well, I’m not sure how accurate is this description. The residents of that one village should share the same language, beliefs and culture in order to be one harmonized community. That does not apply to the world we are living in. Even with [...]

What is Social Marketing?

---

I enjoyed the class about social marketing. It was the first time for me to hear this term even though that this concept is not new. It was introduced by Kotler and Zaltman in 1971 and it depends on using the commercial marketing techniques to “sell” a behavior instead of a product.   Social marketers [...]

Newspapers suffer from Insomnia: Social Media Press Release

---

CONTACT INFORMATION: Erab Fuqaha (Agency) Ace Communication Agency Director of Communications Research Ace Communication Agency 25 York Terrace London NW1 4PT 020.999.9999 (office) 020.999.9999 (fax) 075.999.9999 (cell) Email: erab@acecommunication.com Web site: http://www.acecommunication.co.uk Blog: http://www.prissues.wordpress.com Newspapers suffer from Insomia   The instant, large and diverse landscape of new media is threatening the survival of traditional media [...]

Do New Media pose Challenges to Traditional Media?

---

This 8 minutes screencast is one of the assignments that we have to deliver for the new media module. In this screencast, I m trying to answer the question: Do new media pose challenges to traditional media?   Traditional media and in particular the newspaper industry are facing many challenges due to the digital environment surrounding this [...]

Code of Ethics is unclear about Ethics!

---

In last Wednesday’s class, we tried to answer the following question: Can PR be ethical? We could reach a definite answer and it seems this matches with the spirit of the ethics subject. Well, what if we go to the CIPR Code of Conduct and see if the code can help us in this question. Check this link to [...]

In Americans’ mind, Obama was not the first!

---

Last Wednesday, when my classmates were presenting the PR campaign of Obama for the election, I suddenly remembered an American serial action drama called 24 which was first aired in 2001. What was very strange for my brother Kamel and me that the President of the US was an African-American. I remember very well that [...]

Trusting New Media

---

One of the most interesting issues we discussed in the class of New Media was how PR practitioners should be dealing with negative and positive comments that appear on social media about their businesses or organizations. Now, everyone takes social media very seriously. Of coures, we should especailly that it has become an important tool for [...]

Propaganda and War

---

  Whenever we say propaganda, we immediately think of politics and mainly war. It is interesting how any PR campaigns during wars are referred to and considered as propaganda. In the first class of this second semester, we discussed how governments communicate with its public to persuade them to get into the war with them. [...]

PR practitioners don’t like the word Persuasion!

---

Practitioners always avoid using the word persuasion when describing what they are doing. They put emphasis on creating and marinating relationships between the different parties for the sake of harmony and coexistence. In fact, prominent scholars and theorists, as shown in Exploring PR by Tench and Yeomans, like Grunig and Hunt (1984) only talk about [...]