strong5 Simple Salon Marketing Ideas for Your Salon Businessstrong
Developing an effective salon advertising and marketing campaign
can test any salon owner in todays economy. However, developing
affordable, and most importantly, effective salon marketing
programs dont have to take your last cent. Below are five
costeffective salon marketing ideas that will get new customers in
the door and keep them coming inbr br 5 Cost Effective, Simple
Salon Marketing Ideasbr br 1. Cross promotion Your salon clients
also patronize other businesses in the area, like the plaza dry
cleaner, ladies fitness club, smoothie shop and tanning salon.
Approach these business owners and design flyers and other
marketing literature promoting all of the businesses. Then, have
all the businesses distribute the information in a united front.br
br 2. Give Back to your community through charitable programs.
Nothing ties you to your local customers like a program to raise
money for a hair related cause in your area like the Cancer
Society. This will increase your businesses exposure to the
community, help a great cause and make you feel really good
inside.br br 3. Discounts! In todays economy everybody is looking
for a deal. Be strategic in your offers. Your discounts should
attract first time new customers to try your shop out and current
customers should be encouraged to join your shops loyalty program
that gives them free services discounts after a certain number of
paid services.br br 4. A smile and a flower! Lots of folks pass by
your business every week. A smile and a flower with a coupon or
salon services attached will create lots of good feelings and gain
new customers. Bulk flowers are not expensive and a smile is always
free.br br 5. All ages love to get pampered. Develop Mom and Me
Makeovers for a friendly family atmosphere and extra clients or
approach your local Senior Centers to promote senior discount
programs.br br These are just a few ideas to jumpstart your salon
and gain new customers. This video has even more ways to make sure
someone searching for a salon in your area thinks of you first!br
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