Multilingual SEO – Quality Content Got Buried After Google Penguin Update

Since April 2012 Google has been changing their algorithm every week.  Unfortunately their campaign and advertisement about creating quality content for people and search engines is not giving the right results.  Google search engine is losing its quality! People are turning to other search engines and social media sites. Google’s employees have been giving mixed signals to  true SEO communities and marketers.  While they talk about the same old do’s and not to do’s in their articles, but we have not seen any true improvement in their search results. Bloggers have been giving out rehashed articles about the right search engine’s solutions.

Although we write content for our audience in order to provide the right information, but these articles are not showing up on Google!

It seems like Google in the name of providing quality search, is trying to do the following:

-          Taking over more market share by preventing affiliate marketers to market their affiliate products

-          Making organic search engine so confusing which may give marketers no choice but using Google Adwords  PPC campaign in order to get higher online visibility and more chance to invite the Google boots to visit their websites

-          Google’s search engine has become more like a huge private network for Google’s products and services. 

-          Google’s new changes in their channels such as YouTube and search engine has made people to leave their services and find other means to either share information with their audience or market their products

Multilingual SEO websites especially those created in Ajax platform have lost their online visibility as Google search engine cannot crawl these websites.

Should business owners take action and stop using Google or should they wait and give more time to Google to fix their algorithm problems?

If your website got affected by malicious negative SEO or hit by Google Penguin, send your project to multilingual SEO expert

SEO – Should You Quit SEO Business After Panda Update in March 2012

This article is written for those SEO companies that have become doubtful about the whole SEO venture.  SEO is a tricky business, if you rely on organic search engine optimization; you are putting all your eggs in one basket.

After Google’s Latest Update many business owners became hesitant about certain online marketing.   Those who rely on organic search engine optimization either called it quits or are scratching their heads to figure out how to rank on Google.

Those who started SEO business lately may wonder how to continue in this business.

Here are my advices:

-          Don’t quit on anything. Be Strong and patient (patience is a virtue, my friend).  Continue with what you are doing and try to improve your strategies. Every business has its ups and downs by calling it quits; you would never be able to do any business.  It’s not just SEO. Any business has its ups and downs.

-          Experiment on your own. This is the best way that you can find the answer.  Of course there are a lot of forums where you can read discussions, but most of them are rehashed answers and they really don’t’ tell you the reality. Because deep down they don’t’ know either.

-          Don’t panic if you see your keywords are outranked by your competitors. It’s temporary. They outsource their SEO when their workers get paid, they lose those ranking again. So you must find your own strategy.

-          Find advertising channels where you can promote a part of your service. You do not need to say you are the best, but you can say that you are able to get the job done efficiently.

When you offer a part of service and do the quality work,  I promise you get your permanent clients. This is how you can stay in the business. Do not exaggerate on anything. Be truthful and honest in what you are selling.  Business owners are not bunch of kids. They know what they are buying. If you exaggerate on some of your services, they may suspect that there are hidden flaws and faults.

Customers are fussier these days. They make sure that they get their dollar’s, Euros or Kroner worth for whatever product or service they buy.  When you do the business add some humor to your sales pitch.

Remember that your business image is priceless so you have to maintain and preserve it at all times. And keep in mind that the success of your business will most likely depend on how you project your image to your prospects. So be very careful in what you write in your advertisements. Write and edit them with utmost regard for honesty, bluntness and common sense.

 Multilingual SEO

Multilingual SEO- Why General Advertising Can’t hit Specific Targeted Visitors

After creating a multilingual website and applying a multilingual seo tactic,  a website owner needs traffic. Without website traffic it’s the same as building an expensive billboard and, instead of placing it alongside a busy highway, you hide it in your basement where nobody can see it.

Most website owners spend a lot of money to get hits to their websites, but they fail to realize that all “hits” are not created equal.

One of the problems with TV advertisers is that their ads are broadcast in front of people who can’t afford or don’t need the advertised product or services.  This is the big issue with TV ads and the timing they send their ads. They lose a lot of advertising costs because they do not target real traffic.

“Targeted” traffic is made up of people who are genuinely interested in what you have to say or sell online. These people either share the same interests or have an immediate need or problem they are trying to solve.

“Targeted” traffic is best because the people hitting your website have a much higher likelihood of actually making a purchase.

Targeted traffic comes from people following recommended links on other sites, typing in relevant keywords into the search engines, or even reading articles you’ve written on a particular subject and then clicking over to your site for more information.

If you don’t already know where to find the best sources of targeted traffic for your website, you will need to experiment with lots of different sources to find the ones that bring visitors who give you the most “bang for your buck.”

The fastest way to determine which avenues provide the most targeted traffic is by using an “ad tracker”. An “ad tracker” is a simple program, residing on your web server, that tracks how many visitors your site gets from a particular source and how many of them purchased.

Though it sounds simple, most businesses don’t do this! Most businesses can’t tell you their visitor to buyer conversion percentage and, therefore, don’t know exactly how much they can invest in traffic generation and remain profitable.

Failure to identify and track where your buyers come from and then calculate how much they really cost you ultimately translates into failure for your online business.

Multilingual SEO

Multilingual SEO link building

SEO Sweden- Getting Link Popularity

Link Popularity plays an important part in your websites ranking in the Search Engines. The basic breakdown is, the more links pointing to your website, the higher up the search engines will rank your website and getting those High PR websites linking back to yours. How can you get those High PR links without having to buy High PR links and/or spend countless hours surfing the web for link partners with the possible potential of being denied?” The truth is that we cannot afford to waste time, especially if you’re starting out your online business on a part time basis.

You must utilize every minute you can to getting the most out of your efforts. So with that being said, here is a good  strategy you can use for getting those High PR links to your website Absolutely FREE and have them begging you to come back. And the cool thing is this can be done following steps I’m about to mention so pay attention because if you do just this, you will not only get hundreds of back links to your website, you’ll also get hundreds, if not thousands of Targeted visitors to your website at the same time.

The first step is to write a related article about your product or service  that draws the reader in and gets them to click through to your website once they finish reading it to find out more about you and your Product or Service.

When someone chooses to publish your article in their newsletter or on their website, blog or article directory, they must add your ‘Resource Box’ with your website information and URL.

Remember, your article is the Nuts and Bolts of this ‘Back Linking’ strategy, so make sure you put some effort into it to get it as much exposure as possible.

Submitting your article is the next step and an important one at that because this is where your article or articles are going to get picked up by website owners and publishers who are in constant need of fresh, quality information to feed their audiences hunger for information.

There are literally hundreds of Article Directories out there and thousands of ezine publishers looking for quality content on a daily basis. And if they choose your article for publication, they must include your ‘Resource Box’ with your websites information and URL.

It’s all about the numbers. The more Article Directories and websites you submit your articles to, the more potential Back links you’ll get to your website.

SEO Sweden

SEO Scandinavia

SEO Denmark- A Close Look To An Online Advertising

Certain things come to light when online  advertising is closely looked at. The most obvious is that it is a multi component system. This includes what a marketer can do for an advertising campaign.

The most recognized fact about online marketing is that affiliate marketers only receive revenue if results are produced. This is why the freelance affiliate marketers utilize so many different approaches to catch their target audiences. Without producing results, they do not have a revenue stream.

The approaches they use will vary, depending on their specific target audience. Utilizing a pay per click  ( PPC ) or pay per mille are very common. These ads might cost a small amount, but they are there on every page of the search engine key word results page right at the top. There is no faster way to be on the first page of the SERPs with a link to your site that could generate traffic and revenue.

Building credibility is important in any advertising campaign. Some target audiences do not respond well to obvious sales pitches. This is when a press release is advantageous. When written correctly, a press release will inform the reader about a product without making it sound like a sales pitch. These can be distributed around the internet at the different press release sites and news organization. A new tactic being used by a freelance affiliate marketer is the use of a press release as part of an article marketing campaign. By placing these in the social networking sites and article directories, the exposure and credibility of the message is greater.

The campaign an outsource affiliate marketer uses is left up to them since they are only paid if and when a sale actually takes place. For this reason, from the time they decide to promote a product to the time the campaign is up and running is crucial. Because of this, they outsource a good deal of the posting work to VAs. This allows them more time to edit PLR articles or create new content to promote specific products.

Outsourcing your SEO  project a SEO Denmark expert is more than just posting of articles in the social networking sites and article directories. They can be used as an independent checker. There is not a bigger turnoff for a visitor than attempting to click on a link and it not work properly.

SEO Denmark ,  SEO Sweden , SEO Norway , SEO Finland

Link Wheel SEO Norway

Multilingual PPC- Rank High With Lower Bids

Many websites are using multilingual pages.  Multilingual PPC can help a business owner to rich more targeted traffic . Nowadays PPC has become the main contender for pay-per-click industry leader, Yahoo! Search Marketing Solutions.

If you can afford use both of them. Especially with recent changes made by Yahoo, small business owners with limited budget should have no problem to jump into the ships. Out of that, today we’re going to discuss about Google’s Adwords.

Google has extended networks that match Overture, and requiring relatively small amount of money and time to start it’s obviously not something you can miss out in your marketing campaign. We’ll begin at: Find exact keywords that people is searching for buying. Those people who actually willing to purchase will type in 3 or more word-phrases. For example, “plus size dresses”.  You can type in the common term of your business, which in this case is investment. Yahoo! Search Marketing Solutions’ suggestion tool above then will give you a list of exact and related keywords had been searching during the previous month. In this way, you’ll have rough prediction which one you should bid for. After that your ad copy too should be enticing people to click through. The secret to bid lower and higher ranking is that Google’s adwords considering your placement of the search pages based on 2 factors: how much you bid and how much your ad gets click through.

Google’s adwords PPC will give you better placement even though you pay for less than your competitors, if and only you get the highest click through rate of all your competitors’ ads.

How to get the highest click through? Contrary with what people believe, I would say bid more at the beginning. From my personal experience, at first, I bid as lower as I can. But nobody will see you if your ads bury in third pages, especially for competitive terms. So bid more to get on the first page. You don’t have to be on the first rank, just make sure people can see you.

On this early stage don’t choose contextual targeting option. Contextual targeting option is google adword’s feature that makes your ads displayed on related google’s partners’ content site.

Keep tracking your campaign, right after you get higher click through rate drop your bid lower. This way, you can get higher placement but bid for lower without losing your spot.

How To Write Compelling Ad Copy That Make People Buy

Check out  3 suggestions  to help you. Basically, all about writing ad is all about writing benefit.

In this case you can state about “instant delivery” to your customers’ computer as benefit. Meanwhile ‘clothing distribution’ that made instant delivery possible is feature.

Your ad’s headline should be the most compelling benefit you can offer. For example, “Instant Way To Learn French Language” Put the price tag in the end of your ad. In this way you can make sure that customers that click through your ad is the ones that ready to buy. After you pass this stage, then you can choose to display your ads through contextual targeting option or not.  Also you can test various different ads on same keyword to find out which one gets the highest click through. However, be careful to set up your budget wisely. Un-proper planning could drain your pocket off in a minute. The simple way to determine your advertising budget is by asking this question,  how much you can afford to lose?

Specialized Search engine optimization and PPC services Multilingual PPC  are now readily available to rank businesses towards the very first spot in the search engines.
Contact Maria Johnsen PPC Deutschland expert today for your marketing needs.

Multilingual PPC

PR Norway- Why Should You Check Your Server Statistics

Lots of persons want to get visitors to their web sites, however a person ought to  know a few parameters. To have a clue about how you are doing, you must understand server statistics and conversion ratios.

You can find many  web pages that do not look at their server statistics. Your business server stats are incredibly important because they tell you how many people are coming to your site, where they are coming from, how they found you, how many are turning into customers and, if not, what pages they are leaving from. Without this information, you are just guessing at how well your convert visitors. Don’t!

Once you start looking at server stats, you have to determine your conversion ratio. The conversion ratio is the number of sales you get per visitor to the website. Importantly, it is not the number of sales per hit. A visitor may generate multiple hits, so just focus on visitor statistics. Some stats programs refer to visitors as “sessions.” In spite of, conversion ratios vary by product or service. Certain may be as low as 1 in 25 visitors while others will be much higher. If you convert at anything over 1 in 500, the site probably needs some serious tweaks unless you are in an extremely competitive or general market.

Making your convert is all about providing a convenient solution for your prospects. You should review your website from this perspective. Is it easy to find and buy a product or do you have to click through four or five pages? Make it as simple as possible.

Advertising links can cause poor sales. Many people make the mistake of having their advertising link to their home page. If your advertising refers to a specific service or product on your site, the advertising should click through directly to that page. Never make your prospects hunt for what they are looking for on the site. Many of them will not do it.

As strange as it may sound, the load time of your site can kill your sales. Remember, 40 percent of Internet users are still on dial-up modems. While your website might load quickly when you look at it on your cable, T1 or DSL connection, how does it do on a 56k modem? Don’t guess. Go find one and try to load your website. If you have a lot of graphics, you are going to be in for a shock!

Even if your site loads quickly, most ecommerce web pages have time glitches on the order page. This glitch occurs when the customer fills out the order information and clicks the processing button. web-sites can grind to a halt as they convert to the secure credit card processing system. This is such a prevalent problem that a majority of ecommerce web pages will lose up to 40 percent of their sales on the order page. Make sure your website loads quickly, particularly the order page.

Improving your conversion rates is all about understanding how your site performs. If you can focus on your subject and get the site to load quickly, you should see dramatic improvement.

PRNorway.com PR Norge announces a range of news items, such as scheduled events, personal promotions, awards, new products and services, sales and other financial data and accomplishments.Check out PR Norway  serve Scandinavian audience mainly Norwegians.

Multilingual SEO- The Role Of Multimedia in Online Sales

Business owners always find ways to make money online. Many  people many have dealt with some e-commerce websites. What is an e-commerce site?  It is a website where products and services are promoted and sold in excess of the World Wide Web. The truth is that many companies have discovered an increase in ROI after creating an ecommerce website. However some other people fail in promotion, because they do not know how to do it.

Small companies can market their products or services on a universal basis through e-commerce. Large companies can decrease sales and stocking costs by advertising online.

The role of multimedia presentation in boosting sales:

Multimedia presentations generate intensified communications knowledge in a great deal the same way as small screen or cinema advertising. The mixture of text, imagery, video, sound, Flash and 3D animation captures the notice of your goal audience and delivers messages that inspire – from influencing purchasing choices to rallying employees around strategies. They can be used as separate tools or built-in flawlessly into a PowerPoint business arrangement.

In an ideal world suited to transmission core messages or location the scene for amazing to come, multimedia presentations create just right conference, showing eye-catchers or sales ground overtures.

If you have an E-commerce website, you may want to boost your sales through multimedia and show case your products in order to find more clients.

 Multilingual SEO

PR Norway

SEO- Professional Search Engine Optimization Services in Nordic Countries

Links is the backbone of the internet. Random surfing by placing a name in the URL slot is seldom done anymore. The search engines and links on pages a surfer visits are the main mechanisms that people travel form one site to the next. The more links that lead to your site, the better chances of increasing your traffic and the better rankings the search engines will give you. Social media optimization and interaction are also vital in your online marketing.
Many web site owners started the concept of SEO link building by hiring a company or a freelancer. In Nordic countries search engine optimization is not as well known as in North America, Australia and some Asian countries. If a business owner has financial ability, he or she uses classic advertising. The reason is that marketing in Nordic countries is quite expensive if you compare with other countries.

Why marketing and SEO pricing sound expensive for the other countries outside Scandinavia? The reason is that companies in Norway, Denmark, Sweden have to pay twice taxation to their governments. The cost of their internal expenses are more expensive than the other countries. This is why when a local Norwegian or Swedish company charges you for a link building service, their invoice will include 25% VAT or MVA ( in Norwegian) and  30% general taxation of a total income.

There are some eastern European or south East Asian small businesses who try to advertise their SEO services in Nordic countries. They apply certain unethical search engine optimization tools and spread their net for the native clients. The problem with most of these businesses is that they do not understand certain aspect of marketing and web promotion in Nordic countries! They black hat a keyword, get it on top and call it professionalism! It does not work that way.

Today, SEO in Norway, Denmark, Sweden, Finland, Iceland and Faroe Islands are different from the other eastern or western European countries. The cultural differences and applying local sales pitch is the most important ingredient that spices up a search engine optimization and publicity campaign.
Golden Way Media is a multilingual search engine optimization company that helps businesses in Norway, Denmark, Sweden, Finland, Faroe Islands and Iceland to achieve sales and top ranking Nr #1 position for any keyword or phrases.
We provide the best inn house methodology to help businesses in Scandinavia to succeed. We offer services such as: article and copywriting, RSS submission, our in house Link wheel video promotion, press release writing and distribution and much more.
Brief us on your project today.

SEO Norway

SEO Scandinavia

Dedicated Search Engine Optimization Services in Nordic Countries

Multilingual SEO- How to calculate keyword density for your website

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places. If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site. Keyword density is always expressed as a percentage of the total word content on a given web page. Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content.

The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it. Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%. Simple steps to check the density:

• Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.

• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.

• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.

• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.

• Using the total word count for the page and the total number of keywords you can now calculate the keyword density. .

Try Golden Way Media’s Keyword density tool

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