Summary: Email Newsletter Templates Redesign Tips
Now is a great time to revamp your email newsletter templates to incorporate new social media channels. You have several options for creating a template: create your own, buy a template or get one for free from your email service provider.
If you decide to create your own, use an HTML editor. A few of the [...]
pNow is a great time to revamp your a
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newsletter templatesa to incorporate new social media channels. You
have several options for creating a template create your own, buy a
template or get one for free from your email service provider.ppIf
you decide to create your own, use an HTML editor. A few of the
best editors are Nvu and KompoZer. If you use Dreamweaver for Web
site design, you can use that as an editor as well. Use tables
rather than CSSbased design in creating your template. A CSS
tableless design will not work well for recipients that do not
download the graphics or those that view the email in their viewer
panel. CSS only design also creates problems for some email
clients. ppTo incorporate the latest social media channels, make
sure your email newsletter template includes links to your accounts
on Facebook, LinkedIn andor Twitter. You can use these channels to
create a dialog with your email recipients. For example, you can
encourage subscribers to take a survey on Facebook or LinkedIn. Or
ask people to Tweet questions and comments about popular subjects.
You can summarize the survey results or the most popular Tweets in
your next email newsletter.p
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