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I'm in the midst of finalizing a workshop presentation on social media for nonprofits to be given at Cal State Fullerton's Summer School for Nonprofits. It has gotten me thinking a great deal about why Twestival, Lance Armstrong and even...

Every time you get on Twitter, Facebook or your blog, you should ask yourself, "How can I help?" Before you begin to write, consider whether or not the tidbit, idea, event, link, photo or insight provides even a small bit...

If you run a small business, this has been a tough year. Supposedly the government is here to help you out with credit, loans and someday more cost-effective health care. Don't hold your breath. Even though the government may not...

You already know that everyone has a mobile phone. They keep it with them all day, most of the evening and even on vacation. Wouldn't that suggest that mobile apps are a critical element of your customer's experience (and therefore...

Are you eager to get something someone else already has? Do you follow people around wherever they go? Are you compelled to sniff in places you really shouldn't? You probably have a dog personality online. You kindly follow others while...

What's the difference between a billboard and a print ad? The space in which you have to communicate. But it's not just the space is it? Each medium requires a custom approach. Audiences think and behave differently depending on when,...

This is going to be a tough year for most companies. And marketers, I feel your pain. To focus in on the realities that you and your company face, I'm writing a multi-part series of blog posts titled, "The Sky...

Can you imagine buying 30 seconds of prime Super Bowl airtime then delivering black screen and silence? The idea being your customers should fill in the blanks. That's what social media is asking marketers to do. It feels as though...