Feed: New Epic Media - AggScore: 46.6

The SlideShare Advantage

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LinkedIn’s acquisition of SlideShare has motivated us to partake in a little marketing math exercise. Get out your calculators and take LinkedIn’s 161 million members, then add them to SlideShare’s combined projected 136 million monthly unique visitors. What do you get? Enormous potential. While a quantifiable number cannot be achieved, the B2B landscape has opened [...]

The Ultimate Shopify Users SEO Guidebook

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Shopify is hosted e-commerce platform that is used widely by thousands of retailers online. We are told that there are over 25,000 websites built on the Shopify platform, at the rate of 100 new shops a day!  Shopify is an ecommerce solutions made by designers, for designers. Because of this Shopify got the bad rap that it [...]

Penguin Potential

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Google announced its Webspam “Penguin” Update a couple weeks ago and, akin to The March of the Penguins, businesses both large and small flocked to SEO professionals for help. As business owners found themselves up in arms about their website’s disappearance in the search rankings, the team at New Epic Media had our arms crossed, [...]

Business Impact Behind Facebook’s Brand Pages

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The new Facebook timeline release was followed by the usual onslaught of fury. Users couldn’t possibly imagine growing accustom to this new appearance. Lo and behold, everyone has calmed down and adapted to this change. Most of us have actually become excited about the changes, rushing to change cover photos and post images that we [...]

Move Over Panda, The Penguin Has Arrived

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Last week I wrote an article about Google’s algorithm mirroring somewhat of a moving target. Well, that target has moved to the Southern Hemisphere, and more specifically, to Antarctica. Once again Google’s algorithm has restructured to implement its WebSpam Update, or as Google has now referred to it, the Penguin Update. Go ahead, laugh it [...]

Google’s Algorithm: Chasing a Moving Target

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In the last year, Google has rendered over 500 changes to its algorithm. That means that at least one change is made every single day. As an SEO professional, these numbers are frightening. How does a search marketing company keep up with these changes? If Google’s algorithm is a moving target, why chase it? Well, [...]

Facebook Instagram Rundown

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Is a picture really worth a billion dollars? Facebook clearly think so. But were you amongst the thousands who deleted their Instagram account when Facebook announced their dollarsignr1 billion acquisition of the photo sharing company? An instant aversion to this announcement caused a typical social media outburst. Internet junkies by the masses rushed to their [...]

Shutting the SEO Garage Door

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Meet John. He’s hunched over, sweating, wearing glasses, nose almost touching his computer screen, Cheetos stains on his t-shirt, energy drink in hand, and, of course, he’s sitting in the his garage. He’s your company’s path to amazing search rankings and increased sales, right? Well, no offense, John, but I think it’s time to close [...]

Email Marketing Isn’t Dead

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The time has come for every marketer to turn a deaf ear to the buzz about email marketing’s funeral. Online marketing today lends itself to constant change, which, in this space, is generally a good thing. Tactics are perfected, new technologies mold strategies, and forward thinking is encouraged. Everyone wants to be the first to [...]

Content Marketing Actual Value

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When it comes to content marketing, there is a vast difference between actual value and perceived value. In a place where SEO practices seem to change daily, content marketers have caught some slack. A few years ago, these people were viewed as article spinners, page fillers, and fluff masters. Today, content writers are slowly becoming [...]