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3 Local Online Marketing Support Mistakes Franchisors Should Avoid

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Franchise sales and development is what drives the growth of a franchise system, especially early on, and it’s what most franchisors lose sleep over more than anything else. But what’s also crucial to the steady growth of a franchise is the support that corporate gives to existing franchisees, in terms of marketing and advertising, operational... Read More

Top 5 Online Marketing Tips for Franchisees

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Franchise local online marketing is complicated and intimidating for most franchisees, especially if the franchisor isn’t proactive about providing strategies, best practices, and guidance. When done right it can be a powerful sales & marketing channel at the local level, but for most people the thought of juggling a local website, blog, SEO, social media,... Read More

Inbound Marketing Strategies for Franchises

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I recently had the pleasure of co-presenting a webinar with Adam Enbar from HubSpot, titled “Inbound Marketing Strategies for Franchises.” We covered a lot of topics that franchisors and franchisees struggle with day in and day out in the franchise online marketing space, including SEO best practices, local franchisee websites, blogging, social media, and email... Read More

Franchisee Websites – How to Proceed from Here

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Ultimately, it’s less important which technologies are used in implementing a solution for your local franchisee websites, how long it takes, or how much the investment is. These are all very important considerations, but what trumps everything else is determining who is best equipped to comprehensively understand the business objectives and goals for franchisee websites,... Read More

Franchisee Websites – Considerations to Weigh

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It is extremely important to make a sound determination on who is ultimately best suited to deliver the optimal results you’re looking to achieve for franchisee websites. In most cases, the decision is whether to task your IT department or a current vendor with implementing this new solution, or utilize an existing, specialized service such... Read More

Franchisee Websites: ROI – What Ultimately Matters

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When assessing what’s important for your franchisee websites, what matters most is the return on investment (ROI). In most cases the success metrics you should assess for franchisee websites to help define the ROI, in order of importance, are: 1. Lead-to-Customer Conversions: Website leads that convert to paying customers. 2. Lead Generation: Visitors that complete a... Read More

Franchisee Websites – Assessing Your Current Situation

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Franchisors considering the effectiveness of their franchisee websites and overall online presence are generally in one of the following stages: 1. Starting to think about it: You’ve realized the need for local websites to empower franchisees with a better way to increase awareness and customer acquisition in their local markets, but you’re unsure about how... Read More

Franchisee Websites – Build or Buy?

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How to Effectively Plan & Implement the Right Solution for Franchisee Websites Franchisors are quickly realizing just how important it is for their franchisees to have a strong online presence these days, to spread awareness of their locations in local markets, increase lead generation and customer acquisition levels, and help improve customer loyalty and retention... Read More

Top Reasons Franchisees Need a Website

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It’s shocking that in 2011, so many small businesses and franchisees are still without a proper marketing website to help boost lead generation, sales, and if nothing else just to get on the radar of would-be customers. Blaming the poor economy is a tired excuse for why your business is suffering. Stop worrying about things... Read More

A Distributor’s Direct Selling Honeymoon

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We put together this video to put a humorous spin on what many distributors experience when they first enroll in a new opportunity.  It’ll crack you up (promise), so check it out – please share with your co-workers and associates if you like it! But in all seriousness, a new distributor’s first 30 days are extremely... Read More