Feed: Customer Satisfaction and Reputation Management » 2011 Trend: Customers Expect - AggScore: 10.5

2011 Trend: Customers Expect Mobile Applications

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Of the key trends in 2011 will be mobile and mobile applications. Mobile is a fast growing marketing and customer satisfaction force. When an early adopter in an industry starts to use Texting, mobile applications and mobile QR, 2D or Stickybits code, it raises the bar for competitors. The table stakes get raised and customers EXPECT all businesses in the same industry to offer the same or better or a much lower price!