Feed: Customer Satisfaction and Reputation Management » Recent Studies: Toyota Reputation - AggScore: 9.7

Recent Studies: Toyota Reputation suffered from its customer satisfaction woes

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If there ever was a poster child to prove the cause and effect of poor customer satisfaction on loyalty and future purchases, one need look no farther than Toyota. One of major consequences of their customer satisfaction challenges is the loss of prospects. Two recent studies have shown that Toyota did, in fact, take a hit during the worst of its crisis of confidence.