We’re just hitting our 2
nd week into the New Year and
I’m sure you’ve all been busy bees, jotting down
your intentions to make this your
year. Like the Best. Year. Ever
. (RIGHT?!) Or
don’t you believe in New Year’s resolutions anymore? That’s cool; I
don’t really dig the term resolutions either. Sounds too much
like absolutions, which in my warped brain starts making me think I
need to be absolved of my sins for not achieving x or x resolution
from
last year. No thank-y Hank-y.
A Little Back Story
I have broken lots and lots of resolutions in years past but I
haven’t yet tired of making them anyway. Only these days,
instead of labelling them as resolutions, I am labelling them as
intentions. Things I AM going to do, or WILL do, or DOING
dammit… no matter what.
Things like:
- I will spend more time with my kids and create amazing
memories.
- I will start doing yoga and become a flex-y pretz-y.
- I will lose 50lbs and become an ass kicking goddess.
- I will take singing lessons because I adore it.
- I will launch a neighbourhood campaign against global
warming. OK, so maybe not that last one, but you get the
picture.
FYI- these are just a couple examples of things I wasn’t able
to achieve in the ghost of New Year’s resolutions past. And yet, I
still like to think that putting down my thoughts and ideas on
paper is one step closer to making them come true. Writing down
what I
want to
will do for the next year helps me plan and get my ass in gear
making things happen. The good thing about having your thoughts
spelled out clearly before you is that you are almost
forced to make something of them, because now they’re not
just abstract ideas in your head- they’re actually staring you in
the face, waiting for what you’ll do next. Seriously, if intentions
could talk they’d be like “neener, neener, neener, why haven’t you
made me real yet?!” Then I’d get all defence-y and start talking
back, saying “well I just fracken
will make you real, now
won’t I?! Right NOW! So there.” Listen, I don’t know why, but
putting things on paper just works. Don’t pre-judge yourself
and dismiss this simple but important activity to help kick your
biz into overdrive. Yes, you are bound to fail at some things and
yes you will
not always be able to really bring to life
all that you have planned and promised yourself, but it’s the
principle of the thing that counts. Writing them down spurs you
into action, so that at least you’re working towards them rather
than letting wispy little thoughts twirl around in your brain,
totally worthless. And when the end of the year comes, at least you
can tell yourself that you really tried to do everything that you
planned to, but perhaps Lady Luck wasn’t on your side. Just the act
of making promises to yourself can be hard, let alone keeping them…
so don’t hit yourself over the head if you don’t always live up to
perfection. Remember, it’s not just our personal lives that need
some spring cleaning and a good change. Entrepreneurs like you
(and yours truly) can benefit a whole damn lot from the
positive changes and fresh innovations that come from well-planned
New Year intentions.
Make a Good Change
If there’s one thing you should remember about making your New
Year intentions for your business, it’s this: set goals that are
achievable and realistic.
Natalie
reminded me of this recently
(I can’t remember what
specifically of hers that I read, dang it all), and my old
coach
Ron Stebelton used to tell me this all
the time as well… use S.M.A.R.T. goals. Specific, measurable,
achievable, realistic, and time bound. AKA SMART
. (Smart
right? Hee.) See, nothing is wrong with trying to lose 10
pounds over the coming year, but it’s probably not
realistic for you to plan on expanding your business five
times over in the same span of time—unless you’ve already been
experiencing that kind of rapid growth and know you can keep it
going. If you don’t, it might be better to shelf that dream for now
and wait for when you’re truly ready. Making goals that are
improbable will only serve to frustrate and confuse you, burn up
your resources and distract you from other, perhaps more lucrative
and satisfying stuff you could be doing.
Start
stupid-small if you have to, to keep your motivation
and sense of achievement up. A business intention for the coming
year should be based on facts and sustainable strategies, not
fantasies. Otherwise how will you hope to make them a
reality? After you’ve made your list, be sure to put that thing
somewhere extremely visible so (1) you will be constantly reminded
of the goals you’ve set for yourself and (2) you have something
tangible to check off for every goal that you achieve. Strive to
complete at least half of the list so that it won’t be just an
exercise in futility but a real big step towards becoming the
successful entrepreneur you’ve always wanted to be.
What’s Your Plan?
I’ve already written a post about some of my
2011
intentions, both personal and business related.
But I went ahead and put together a few other things I will achieve
within my business for the year 2011 that I didn’t mention before
(smack me if I did, I’m a dork like that!) and perhaps you
can apply some of these intentions to your own business. And
remember- a little change is good for the soul! It’s like a breath
of fresh air and a break from all the things you’ve been so used
to. So here’s to a bigger, brighter and better year for
you!
Start with a goal and work from there.
Okay, so maybe I’ve been parroting this over and over in
different posts, but you can bet your ass that proper planning is
and always will be one of the best roads to success. Being clear on
what you are trying to accomplish does away with distractions and
confusions, letting you laser target your focus and unleash your
inner awesome. Focus is something I struggle with daily,
along with planning, so take it from one who knows… DO IT. It
will make a huge impact on your success.
Relax every once in a while.
So all of us are workaholics! Yeah, and? What’s wrong with
that?
Not a damn thing. As long as you can work at 100%
efficiency nonstop, and I don’t happen to believe anyone can.
Humans are not perpetual motion machines and
we all need a little R and R every once
in a while. Think of your breaks as a way to take yourself of the
“weeds” so to speak, so that you can go back with renewed energy,
clarity and fresh ideas.
Develop new products and services.
Perhaps you’ve long been toying with the thought of launching
a new product on the market, some hot new commodity that will leave
your competitors in the dust and skyrocket your brand right to the
tippy top of the heap. Now is the perfect time to make that happen.
Don’t just daydream about the idea: work on it, polish it up a bit,
and put it out into the big, bad world. You just might be
floored at what happens next.
Learn something new about your industry.
The problem with working too long on something is that you
develop a tendency to do tasks in a formulaic manner, almost on
auto-pilot; forgetting all about uniqueness and charm and
personality. Take the time to read up on your competitors and on
new trends in your niche so that you will have something new to
offer to your people. Trust me they’ll reward you well for
it.
Improve your relationships with your customer
base.
Today the big buzz word for business is relationships. It’s
not enough to simply know your right people, because now they also
have to
know you. It’s a give-and-take kind of thing you
have to work at and develop and not just a one-way street.
Your customers and clients
want to know who it is they’re
dealing with. And they would appreciate it if you
listen to what they have to
say just as much as you appreciate them listening to
you and your sales pitches. Show ‘em so love
already! Get it? Got it? Good. XO!
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