Summary: 4G Fools: Customers Want New Things, Whatever They Are
4G phones will have incredible effect on society. We know this because they’ve already made a mockery of America and there isn’t a single such smartphone in existence yet.
A recent Nielsen survey revealed that 70% of respondents intended to buy a 4G device in the next year but only 50% understood what that letter-number combination [...]
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width300 height225 4G phones will have incredible effect on
society. We know this because they8217ve already made a mockery of
America and there isn8217t a single such smartphone in existence
yet.pp styletextalign justifyA recent Nielsen survey revealed that
70 of respondents intended to buy a 4G device in the next year but
only 50 understood what that letternumber combination actually
means. This means one in five consumers are now buying new shiny
things, because we can8217t assume they know the technical terms
like 8220phone8221, entirely because advertising tells them to. Or
to put it another way, 80 of humanity is still resisting the
destruction of the species.pp styletextalign justifyWhat8217s worse
is that this 82204G8221 only comes after the term was rendered
utterly worthless when the International Telecommunications Union
ITU was forced to lower their standard because providers
couldn8217t match it. Which you might notice is theem exact
oppositeem of the point of having standards in the first place.
Lowering your standards is fine as the bar approaches closing time
and you don8217t want to go home alone, but when you8217re
specifying an entire new generation of communications you
shouldn8217t use the American approach of 8220redefine the goal
instead of reaching it.8221 We8217ve already seen how horrific the
results of that can be when applied to clothing sizes. Imagine
what8217ll happen when they8217re in charge of technology.pa
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