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Reputation Management: 10 Things You Can Do To Repair Your Online Reputation

Reputation Management And Your First Impression

Who says you never get a second chance to make a first impression? Indeed, you may have a second chance, especially if that first chance was taken from you. In this world where your reputation is everything and your name is far more than mere label, reputation management is a business necessity.

Internet media is complicated. Now we are all exemplary publishers and we the people build and extend the Internet a little bit more every day! Not only can anybody contribute; but, there are no rules regulating what is said, in which venue and how close any of it is to truth.

Who’s to stop a vindictive person from anonymously complaining online where everybody can see it? Often, by anonymous, it’s true that many of these complainers hide behind a shroud because they cannot withstand the slightest scrutiny. Did you ever know somebody who complains every chance they get? Far from a majority, it only takes one acerbic comment to destroy a beautifully constructed reputation. One bad review from one disgruntled or obnoxious trouble maker and years of carefully crafted integrity can come tumbling down.

How Can You Repair Online Reputation?

So, what can you do to put Humpty Dumpty back together again? Can you really repair a damaged online reputation? Yes, you can repair online reputations. Is it as simple as removing negative online reviews?

Sadly, no. For the most part, bad reviews are probably carved in Internet stone. But, one bad apple is no reason to throw out the whole bushel.

Ten Effective Reputation Management Practices

1. Review Sites
   

   Review sites, also known as citation sites, are essential to successful reputation management. When people see stars on business reviews, it is social proof that your business has very positive fans. Five stars clearly indicate a winner! Three stars leave people thinking average and so-so.

   
   What do you think when you see a one or two star rating?
   

   One way to repair an online reputation is to amass as many five star ratings as possible on many different sits.

2. Blogs
   

   Blogs continue to be extremely popular communications tools. Whereas, many estimates count as many blogs as United States population, that number is less important than how business benefits from blogs. Whereas, web pages are intended to present static facets of your business, blog posts are quite different. Blogging allows you to present the day-to-day elements of your business, such as events, success stories and milestones.

   Furthermore, your public audience is invited to comment on and interact with your business through your blog. Therefore, blogs become a chronology of the good things about your business and how your public responds to them over time. A continuous stream of great news eventually removes the effect of negative online reviews.

3. Pictures
   

   Yes, a picture is worth at least a thousand words! Even Google recognizes images as their own search category. All else equal, people browsing on the Internet are far more likely to look at pictures than read text.

   
   Don’t you want your audience to see clean images of your company and happy, smiling faces?
   

   Cleanup your online reputation by positioning a plethora of positive images high in search results. Basic search engine optimization of your images includes:

   • Main keyword in the image filename
   • Main keyword in the HTML alt tag
   • Keywords in the image description
   • Keywords in the image caption
   • Position images on the page in context

4. Video Testimonials
   

   Whereas, images are powerful, video is the single most powerful medium on the Internet! So much so, that Google often favors videos over most other online properties in the search results. Have you ever searched and found those remarkable video thumbnails on the 1st search results page?

   We all know that Testimonials are the best marketing promotion you can have, right? Video Testimonials are the most persuasive of all Testimonials. Keep it succinct, to the point and as specific as can be. Then, of course, position your Video Testimonials where they can be easily found and viewed.

   
   Who will remember that anonymous bad review?
   

5. Press Releases
   

   Tell everybody who is anybody what’s going on with your business. Press releases announce noteworthy events and accomplishments. They are designed to attract news media attention, so they can help you spread the word to a larger audience.

   The fact is, you always want a lot of positive attention for your business. You need even more when you’re recovering from bad reviews. Regular press releases help:

   • Generate traffic to your website
   • Give your company more visibility
   • Build your brand
   • Provide credibility and authority

6. Nullify Negative Keywords
   

   It’s a fact: Many Americans start their fact-finding and decision-making on the Internet. That’s good, isn’t it? Isn’t that why you’re on the web to begin with? They search and when they find you, you have a sales opportunity.

   However, when the 1st search results page includes links associating your company with “scam,” “scammers” and bad reviews, many people cannot get past the negativity. Instead, they use the back button and browse elsewhere.

   Your job, then, is to fill that 1st search results page with positive links to your business, whether they be blog posts, YouTube videos, Facebook or citations. The point is, if you have only one reference to your business on a search results page, there are many more opportunities for negativity. Bury a bad review with many positive references to you.

7. Local News
   

   Your business is part of your local community, isn’t it? How do you participate in your community? Have you contributed to a church group, civic activity or food drive? Do you partner with businesses down the block? Can you help celebrate and appreciate success stories in your neighborhood?

   The local Internet is a great source for local directories, special offers and collaborative opportunities with other local businesses. One of Facebook’s most powerful features facilitates “tagging” other business pages. Celebrate the best of your community online and ask other businesses to do the same. This will demonstrate your positive place in the community.

8. Thread Authority
   

   Often times, you can participate in forums to express your authority in your field and build credibility. Find a local forum or one specifically about your industry and look for opportunities to help and provide information. When you see a discussion to which you can add value, forget your sales pitch and simply offer great advice and free information.

   When time is right, start a discussion, again offering great advice and free information. You may also write an article to guest blog on some other blog and get a whole new audience remarking about your credibility and perceived authority.

9. Facebook
   

   Whereas, your website is mostly about your company and what you have to say about it, social media is primarily about what others have to say about you. Facebook is king of social media now, its members being the 3rd largest country in the world:

   1. China
   2. India
   3. Facebook
   4. United States

   Properly managing social media is a critical part of building your reputation in the community. Facebook done right is social proof, whether that be a Like, Share or simply interacting on your Wall. When many people are positively interacting with your Facebook page, newcomers start their relationship with you on a very positive note. Positive social media engagement and interaction is a powerful buffer to negative reviews that may be found elsewhere.

10. LinkedIn
    

    LinkedIn is the largest professional network in the world. Thread authority, mentioned above, is especially applicable here, too. By participating in Groups and LinkedIn Answers, you can quickly increase credibility and be seen as an authority in your field.

    LinkdeIn Recommendations, however, warrant mention here as an extremely powerful tool to present positive Testimonials. Whereas, elsewhere reviews and Testimonials are often veiled in anonymity, LinkedIn Recommendations cannot be anonymous. Furthermore, since LinkdedIn members are exclusively professionals, their Recommendations are imbued with professional credibility.

    
    Nothing squashes an anonymous bad review like a recommendation from a credible professional!
    

Reputation Management Is More Than Putting Out Fires

Although, you may not be able to remove bad reviews, certainly there are many ways to distract prospects with glowing references to your company. Truly, it takes a lot of work to build a good name and very little to destroy it!

It’s been said that the best defense is a great offense. The simplest reputation management is to build a wall of glowing reviews before any bad review appears. Short of that, you now see many ways you can repair your online reputation once it’s tarnished.

Call Now
Answer Reputation Management Questions: 612-235-6060

Reputation Management: 10 Things You Can Do To Repair Your Online Reputation is a post from: MDS Resource -- Digital Ad Agency

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• 10 Internet Marketing For Small Business Ways To Attract Local Customers
• WARNING: Minneapolis Local Business Wants To Be Found By Enough Of The Right People

10 Internet Marketing For Small Business Ways To Attract Local Customers

Easy Ways To Attract Local Customers

The Facts About Consumer Internet Usage

This trend continues to rise and Internet Marketing for small business must get on board with this — or perish.

• Most Consumers search online for local products and services.
• Approximately 35% of all Internet searches are for local things.
• There are more than 250 Million searches on Google alone every single day!
• Online marketing is predicted to be at least 15% of all media ad spending in 2013.

Internet technology is GREAT … But, it has caused Problems for Some Local Businesses! Here’s why:

1. Consumers are using online search instead of yellow pages and newspapers when looking for local products and services.
2. Some businesses still spend thousands of dollars on ineffective traditional advertising methods.
3. And, some businesses are not yet investing in online advertising and marketing. Are you?

As a Result …

• Business expenses continue to rise while profits decline.
• Local Businesses are struggling to get new and repeat customers.
• Great customers are buying from Local Businesses well placed online.

Here Are 10 Ways Your Local Business Can Connect With Your Local Consumers

1. Connect With Search Engine Visibility
   • You must work hard to gain better search engine positioning and rankings.
   • You must search engine optimize your website using on-the-page factors, making certain that your money phrases are in your content.
   • You must search engine optimize your website using off-the-page factors, persuading other sites to link back to you.
   • Claim, verify and optimize your Google Places listing
2. Connect With Your Professional Website
   • All Effective Websites MUST Have:
     1. An organized and easily navigable layout
     2. Fresh, relevant and compelling content everywhere
     3. A strong Call-To-Action on every page
     4. An integrated lead capture system
3. Connect With Email Marketing
   • Local Internet Marketing Money Is In Your LIST!
     1. Email marketing is cost-effective, automated and easy to deliver.
     2. Email marketing helps you build trust and credibility.
     3. Email marketing allows you to generate business on auto-pilot 24/7.
     4. Email marketing statistics are simple to track.
4. Connect With Mobile Marketing
   • There are approximately 4 BILLION Mobile users worldwide!
   • By 2014, Mobile Internet usage is expected to exceed Desktop Internet usage!
   • Business websites must be Mobile optimized to accommodate Mobile Internet on-the-go users too rushed to squint, zoom and scroll.
   • Text message marketing promotes and connects with local audiences on the go.
5. Connect With Social Media
   • Search engine optimization (SEO) is NOT enough! Hang Out With Your Customers and Prospects Online …
     1. Consumers spend many hours on social media sites every single day.
     2. Building relationships on sites like Facebook, Twitter, LinkedIn and YouTube is necessary for business.
     3. Social media markets are so big, Facebook is the 3rd largest country in the world!
        1. China
        2. India
        3. Facebook
        4. United States
6. Connect With Video Marketing
   • Online Videos are HOT … Perhaps, Too HOT To Handle!
     1. Videos increase your visibility in search results and positioning.
     2. Online videos help you develop trust and expert status.
     3. Videos increase conversion rates, website traffic and are the single most powerfl small business advertising!
        cVideos run on auto-pilot and set you apart from your competitors
7. Connect With Publish Online Content
   • The Internet Revolves Around CONTENT! Effective Website Optimization Multi-Purposes Content Everywhere
     1. Publish keyword rich articles and blog posts related to your industry.
     2. Publish keyword optimized press releases to attract media attention.
     3. Publish content to online directories to drive traffic back to your website.
8. Connect With Reputation Management
   • Do You Know What People Say About Your Business Online? Local Search Optimization Relies On The Social Proof Of Reviews & Testimonials!
     1. Pay attention to what is being said about your business online.
     2. Promote positive online reviews & testimonials about your business.
     3. A bad online reputation can negatively impact your business.
     4. Respond promptly and handle all negative remarks quickly.
9. Connect With Online Classified Ads
   • Effective Marketing Local Business Is All About Promoting Your Business Everywhere Local Customers Hang Out
     • Online Classified Ad sites are free or are very low cost.
     • Craigslist is one of the most popular online classified ad sites.
     • Optimize your ads with effective keywords to show up in search results.
     • Images in your ads make them more attractive to consumers.
10. Connect With Paid Online Advertising
    • Successful Internet Marketing For Small Business Quickly Learns Its Best Market From Paid Advertising!
      1. Paid online advertising is effective at gaining more exposure quickly.
      2. Pay-Per-Click (PPC) is one of the most popular paid advertising methods.
      3. Google’s paid advertising platform is called AdWords.
      4. Facebook also has paid advertising to get in front of your best prospects.

Call Now
Answer Local Search Optimization Questions: 612-235-6060

10 Internet Marketing For Small Business Ways To Attract Local Customers is a post from: MDS Resource -- Digital Ad Agency

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Landing Page #1

This is a test landing page.

Landing Page #1 is a post from: MDS Resource -- Digital Ad Agency

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Voice Of The Customer Reviews & Testimonials Incentive Cards

We will provide you with five huindred cards to bolster your online reputation with customers and clients you see everyday.

1) Voice Of The Customer Standard Cards — Click To See Larger View

2) Voice Of The Customer Appointment Cards — Click To See Larger View

3) Voice Of The Customer Starbucks Cards — Click To See Larger View

This eBook will teach you how to monitor what’s being said about you online. Although, you may not be able to delete negative reviews, you can certainly bury them with a plethora of Positve Reviews & Testimonials!

These email Templates can be used to contact previous customers & invite them to share their great experiences with the Online World. The single best way to get Positve Reviews & Testimonials is simply to ask for it. Yes, you CAN do this today!

Voice Of The Customer Reviews & Testimonials Incentive Cards is a post from: MDS Resource -- Digital Ad Agency

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WARNING: Minneapolis Local Business Wants To Be Found By Enough Of The Right People

What's In The Minneapolis Local Business Forum for YOU?

The Minneapolis Local Business Forum is the brainchild of a local entrepreneurs who want to promote business growth in the greater Twin Cities metro area. Introducing business owners to each other and to local residents, we hope to kick start our local economy. The Forum is totally free and without obligation. Unlike other recent initiatives, we want you to remember that free bit. This is our commitment to you. That and, in exchange for your participation, we promise to deliver to you value that you are not likely to get elsewhere regardless of price. This community has given us so much and we are giving back to you, our community, with this mastermind group.

The Minneapolis Local Business Forum is About Free Exposure and Prosperity

Minneapolis Local Business Forum focuses on providing ideas, strategies and tactics to grow your business. There is no free lunch; but, by banding together, we can act together today to promote and grow our businesses. Our forum is an opportunity for free exposure, valuable contacts and invaluable promotion for every business owner who decides to participate. This endeavor can only work for all of us when all of us contribute. In addition to solving your most difficult problem, others will benefit from the problems you have already solved. Participation in Minneapolis Local Business Forum can hook you up with other local business owners who could:

• Complement your own skills
• Provide contacts
• Possibly use your services

How can you help us get the word out to your local business neighbors?

Although our goal is to jumpstart business throughout the Twin Cities, we are focusing on our own backyard now: Golden Valley, New Hope and Plymouth. Your credibility in this community is extremely valuable to us. Your help in promoting the forum helps your own business growth. Please, help.

What’s In The Minneapolis Local Business Forum for YOU?

Of course, you want to know, What’s in it for you? There are no guarantees. However, it’s widely known that “two heads are better than one!” Who knows? You and your business could:

1. Make new friends and strategic partnerships.
2. Identify possible vendors and clients.
3. Solve problems with like minded professionals.
4. Be recognized for your expertise.
5. Showcase your business to eager buyers.

Some Minneapolis Local Business Forum Tangible Benefits

Yes, we want to grow our businesses, too. We are local entrepreneurs, just like you and everybody we are inviting to this group. In exchange for meeting you and sharing ideas, following are some of what we offer to you:

1. Free exposure for your business.
2. Free membership in the Minneapolis Local Business Forum.
3. Free listing on the Minneapolis Local Business Forum website.
4. Free video commercial about your business on your listing.
5. Free Minneapolis Local Business Forum Facebook promotion.
6. Free Minneapolis Local Business Forum Twitter promotion.
7. Free access to our Minneapolis Local Business Forum LinkedIn group.

The Minneapolis Local Business Forum is Opportunity Knocking On YOUR Door

But, you MUST participate. The Mayors of Golden Valley and New Hope have expressed their support for our forum and are actively recruiting local businesses. All business owners in our community are cordially invited to attend our inaugural meeting which will be:

The Minneapolis Local Business Forum Website Is All About YOU

At that meeting we are unveiling our website. Listings are free of charge for local business owners and include a complementary video clip about each business and business owner shot by local videographer Master Communications Group. Come early (5:00pm) to our first meeting and we will walk you through their free video at that time.

Please, Join Us At The Minneapolis Local Business Forum Inaugural Meeting

We would love to see you, too, on Tuesday, September 13, 2011 5:00-7PM. We very much look forward to meeting you so we can exchange ideas, share experiences and generally support one another in a proactive and relaxed fashion. Thank you, for your esteemed participation.

Call Now

Answer Minneapolis Local Business Questions: 612-235-6060

WARNING: Minneapolis Local Business Wants To Be Found By Enough Of The Right People is a post from: MDS Resource -- Digital Ad Agency

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Anti-spam Policy is a post from: MDS Resource -- Digital Ad Agency

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Disclaimer is a post from: MDS Resource -- Digital Ad Agency

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E-mail Policy is a post from: MDS Resource -- Digital Ad Agency

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Earnings Disclaimer is a post from: MDS Resource -- Digital Ad Agency

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