Summary: Jump now, Fly later.
Crawl, walk, hop, skip, jump, fly. You may notice I didn't include "fall down then die." That's because that's a given, and I'd rather concentrate on living first, dying later. Welcome to my blog :)
I know there have been a lot of speculation and general mystery
on whether or not one investment vehicle is better than the
other over a period of time. Some people think why should
they invest their money, and would it be better to invest it
elsewhere?
The answer generally lies in the time value of money (TVM), what a
certain sum of money will be worth later in the future depending on
a specified rate of return. For savings accounts, it's
typically around 0.375% per annum. For mutual funds or
stocks, around 7%, and for time deposit around 3% per annum.
Specifically for Ayala projects, the rate of return is projected to
be anywhere from 8% to 20%, so that should already be a good
indication how much the project would be worth after a period of
time, especially for our pre-selling projects.
For example, over a 5-year period, with the above-mentioned
rates:
- Savings account: Future value of a 3M investment will be
3,056,673.46
- Mutual funds or stocks: Future value of a 3M investment
"could" be 4,207,655.19 (stocks
and mutual funds are not fool-proof and carries with it a certain
degree of risk especially if not managed properly)
- Time deposit: Future value of a 3M time deposit for 5 years
will be 3,477,822.22
Ayala projects
with a projected rate of 8% conservatively, the future value of a
3M investment in a condo project such as The Lerato or Kroma Tower
in Makati would be around
4,407,984.23 at time
of turn-over. More so now that Ayala is investing around 60
billion in the ongoing development of Makati, real estate property
rates will typically trend positively as well.
That's just an example of how much your investment might be worth 5
years from now, with rates remaining more or less the same as they
are now. If you want to read up more on TVM, click
HERE. Play around with a
future value calculator to get a better feel of
it.
Hope that helps you understand how to make better investment
decisions!
-Jon
Date Published: May 16, 2012 - 8:19 pm

I joined Alveo Land last April 16, 2012.
Although I'm a licensed real estate broker, I joined as a regular
in-house property investment consultant (PIC), or a sales agent in
other words. During the interviews, I was asked why I was
agreeing to a sort of a step back instead of getting accredited as
a broker (which pays a higher commission). Truthfully, it's
not a step back at all. It's a step forward for someone like
me who has no actual working sales background. So I was
elated when I was accepted to their ranks.
For those who don't know, Alveo Land is an Ayala Land
subsidiary. Ayala Land has diversified their real property
business to address income segments. Here's the breakdown for
your information:
- Ayala Land Premier (ALP)
- Alveo Land
- Avida Land
- Amaia Land
More people can now enjoy the prestige and value offered by
Ayala Land properties because of this diversification. The
diversification does not affect the quality of the
properties. What actually sets them apart is how near the
property is to a commercial business district (CBD), and the size
of the properties. For Premier property owners, they enjoy
accessibility and proximity to major establishments and business
centers. For Alveo Land property owners, they might have to
walk a little. For Avida Land property owners, one or two
rides away. And for Amaia Land property owners, their
property might be on the outer fringes of the city, or already in
the suburbs, which makes it very affordable.
Our current projects in Metro Manila are:
- The Lerato (tower 2) - pre-selling, turnover in 2016, Malugay
St., Bel-Air, Makati
- Kroma Tower - pre-selling, turnover in 2017, Dela Rosa St.,
Legaspi Village, Makati
- High Street South - pre-selling, , south of high street in
Bonifacio Global City
- Two Serendra - The Sequoia - pre-selling, final tower in Two
Serendra, Bonifacio Global City
- Ametta Place - townhouses in Pasig City, turnover in 2012
- Ferndale Villas - townhouses in Quezon City near Commonwealth
Ave., turnover in 2014
- Celadon Park (tower 2) - condo within Celadon Residences,
Sta.Cruz, Manila (behind SM San Lazaro)
- And the one in Tagaytay - Kasa Luntian, pre-selling, turnover
in 2017
It's been said that Ayala properties are expensive...
But are they, really? If you're serious about real estate,
sooner or later you'll start thinking of Ayala properties.
The Ayalas have been in the Philippines for more than 100 years
now, and they have a reputation to protect, so you can always
expect the best and the finest from Ayala properties. Ayala
properties are not the lowest priced, that's true, but they're the
lowest risk (and ISO-certified!), and if you know the value of
money, that should be enough to tell you why Ayala properties are
very well regarded in the industry.
So what are you waiting for? Our inventories are always
almost sold out within 1-2 years of launching. Invest
wisely. Invest in Alveo Land.
We have an ongoing promo for The Lerato, and now is the perfect
time to invest in Makati. Wanna know more? Call me,
text me or email me, I'm here for you.
Live Well,
Jon
Date Published: May 13, 2012 - 9:01 am
Wow, I haven't blogged in such a long time! Once a blogger,
always a blogger I guess. It's one of those things you just
have to do, otherwise it's going to nag at you after some
time. So here I am again, with one project I'm proud to
present - The Aventi Townhomes. Located along Panay Ave. in
Quezon City, this townhouse development is ideal for those who want
everything to be close by. Sure, those who work in Makati or
The Fort might have to take some shortcuts, the location still is
ideal overall. It's flood-free, in a relatively quiet
neighborhood, just a few blocks from schools, the Amoranto sports
complex, Capitol Medical Hospital, and the lively Timog area for
all your gastronomic and party needs. More than that, this is
a green development, designed to reduce electricity needs which
lowers your overall electric bill! It's beautiful and
practical, and priced just right for the value and benefits you
get!
Here's a gist of the project:
- Townhouse property, not condo. You get a title for the
land and the house (TCT)
- 4-storeys, 115 sq.m. lot area, 350 sq.m. floor area, 3-car
garage
- Maid's room, driver's room, small office or guest room, den,
family room, garden
- 200K to reserve, 16-17M to own, turnover tentatively this
December 2012
For more information and tripping, please contact me!
Date Published: Apr 03, 2012 - 9:30 pm
So how do you motivate people to buy from you? As I mentioned
in my last post, if your product is unique, and you're the only one
selling it, and it's something that is needed and wanted, you'd be
laughing your way to the bank, and you don't even need to be nice
or build relationships. However, that's not very
likely. What should you be looking at to improve your odds of
selling then? We should look at the reasons why people
buy. As far as I know, there are
3 reasons why people buy:
-
There's a need and/or want that has to be satisfied;
and/or
-
There's a dissatisfaction from a product/service that has to
be alleviated; and/or
-
There's a problem that has to be
solved.
Knowing the reasons why we buy, what then motivates us to
buy? What hastens the decision-making process to make us part
with our hard-earned money and overcome the fear of failure
(failure of making the wrong choice/decision)? According to
the venerable Brian Tracy, there are
7
motivators to the buying behavior, provided any or all of the 3
reasons to buy exist:
-
Money - the offer will make more
money for the buyer
-
Lower Cost - the offer
will save money for the buyer
-
Convenience - the offer is more
convenient or bring more convenience
-
Speed - the offer saves
time or does not waste time
-
Beauty - the offer satisfies the
aesthetic taste of the buyer or makes the buyer feel beautiful
-
Ego - the offer gives the buyer the
impression of being first in line or top of the line or state
of the art or the object of envy; boosts the buyer's pride and
self-image
-
Position (business
sales) - the offer improves the buyer's position in the company
and/or in the eyes of his/her immediate superior
Okay, long story short, the objective is to show people that
buying your product will improve their lives dramatically in ways
that are important to them. Let's now move to the questions
that you have to be ready for when you offer your product or
service. Keep in mind that even if your product or service
answers a need and/or want, solves a problem they have and
alleviates dissatisfaction, you have to be able to prove this to
them.
The questions that you
have to be able to answer are:
-
"Why should I listen to
you?" and "So
what?" - You should be able to hurdle these two
questions when you first approach a prospect. Imagine
your prospect asking you why they should listen to you, and for
whatever answer you have to that, the next question is "so
what?" The purpose of keeping these two questions in mind
is for you to focus on how you can help the prospect better
than anybody else. This will help you think of ways to
position yourself and your product/service that will make it
hard for your prospect to ignore you and the solution you have
for whatever problem they have.
-
"Who else has done it?" or
"Who else has bought this
product/service?" - This is all about social
proof. We all want to know who else owns it or who else
has had the same challenge we have that the product/service has
helped. We don't want to waste time, we don't want to
unnecessarily take a risk and buy something that nobody else
has bought. The best social proof is somebody who's
relatively famous or well known. If you can bring out
signed testimonials of people who own and enjoy your
product/service even if they're not famous, that will still be
better than nothing at all.
-
"Who says so other than
you?" - This is a subset of the previous
question. When you claim something about your
product/service, remember that your word doesn't mean much
because you stand to gain from the sale of it. Hence, the
buyer will always remain skeptical of your claims. We are
all aware of how unscrupulous salespeople have played up the
features and benefits of whatever they're selling, so that only
brings up a defensive barrier. A testimonial that
specifically backs up your claim will come in handy here.
-
"What do I get?" and
"What's in it for
me?" - You prepare for this question by making
sure you know what gets delivered to your buyer if and when he
makes the purchase. Make sure to equate features with
benefits that are important to your prospect. Just like
in real estate, when you present, you have to know what comes
with the house and what doesn't. You can't say "I'm not
sure..." because that will definitely cast doubt on your
competence, even if it's not your fault that you don't have the
information because the seller/developer withheld it from
you. In other words, it's your job to find out everything
you can about the product/service that you're selling so you
can inform your prospect what's included and what benefits he
will enjoy that will satisfy a need/want, and/or alleviate his
dissatisfaction, and/or solve his problem.
More Sales!!!
Jon
Date Published: Mar 11, 2012 - 9:35 pm
Just a short post about the capital gains tax exemption on
the sale of your primary residence. What this means is,
you're selling your main/primary residence, and moving to another
residence that will become your new primary residence. In
this case, you get a capital gains tax exemption. From the
BIR's website:
- The proceeds of the sale of the principal residence have been
fully utilized in acquiring or constructing new principal
residence within eighteen (18) calendar months from the date of
sale or disposition;
- The historical cost or adjusted basis of the real property
sold or disposed will be carried over to the new principal
residence built or acquired;
- The (BIR) Commissioner has been duly notified, through a
prescribed return, within thirty (30) days from the date of sale
or disposition of the person’s intention to avail of the tax
exemption;
- Exemption was availed only once every ten (10) years;
and
- There is no full utilization of the proceeds of sale or
disposition. The portion of the gain presumed to have been
realized from the sale or disposition will be subject to Capital
Gains Tax.
In case of sale/transfer of principal residence, the
Buyer/Transferee shall withhold from the seller and shall deduct
from the agreed selling price/consideration the 6% capital gains
tax which shall be deposited in cash or manager’s check in
interest-bearing account with an Authorized Agent Bank (AAB) under
an Escrow Agreement between the concerned Revenue District Officer,
the Seller and the Transferee, and the AAB to the effect that the
amount so deposited, including its interest yield, shall only be
released to such Transferor upon certification by the said RDO that
the proceeds of the sale/disposition thereof has, in fact, been
utilized in the acquisition or construction of the
Seller/Transferor’s new principal residence within eighteen (18)
calendar months from date of the said sale or disposition. The date
of sale or disposition of a property refers to the date of
notarization of the document evidencing the transfer of said
property.
In other words, if you're selling your primary residence, and
you intend to use the proceeds to buy or construct a new primary
residence, you have to let the BIR know within 30 days of the sale
of your intention to do so. Additionally, the money from the
sale of your primary residence has to be utilized in full within 18
months or else anything that is left over will be subject to the
capital gains tax. You can only avail of this exemption once
every 10 years, and once you sell your old primary residence, the
6% capital gains tax will have to be deposited first in an
authorized partner bank of the BIR and will only be released to you
once it is proven that the full proceeds of the sale (less the 6%
of course) was in fact used to buy the new primary residence.
Just making sure everybody is aware of this so you can save some
money that you would otherwise pay to the BIR.
That's it pancit.
Jon
Date Published: Mar 09, 2012 - 10:43 pm
Okay, it's not really new. I just said so to get your
attention. So, what is this sales paradigm? It's very
simple, one that bears remembering for those who would like to
pursue a career in professional selling. This is how a person
should divide his time and effort in order to make a career in
selling.
-
1st Step (40%) - Foundation building, rapport, trust
building, establishing credibility
-
2nd Step (30%) - Establishing needs (lacking/wants/needs),
fact-finding, qualifying
-
3rd Step (20%) - Presenting features and benefits based on
needs analysis
-
4th Step (10%) - Confirming understanding, answering
objections, closing the sale
Of course, this is rather condensed. There are a
lot of things that go into selling, but this is the basic
structure. Nowadays, the effective salesperson spends time
building relationships. To build relationships you need to
give 3 things:
-
your TIME
-
your CARING
-
your RESPECT

Maybe some of you would think "Why should I
waste time building relationships in selling?" Well, the
short answer is, because people will not buy from people they don't
like and trust, unless you're the only one selling what they
want/need, and they want/need it badly. Otherwise, if they
can get it elsewhere, and they don't like and trust you, you don't
sell. In most cases, as long as people like and trust you,
and you were able to demonstrate that your products' value is worth
more than what they would pay for it, you would be immensely
successful in this profession.
Of course, in majority of cases, the price issue will always be the
last objection. People have a wealth of options now, and if
the cheaper alternative is acceptable, your last ace is if they
like you enough to actually buy from you despite your product being
more expensive. Sometimes, even that's not enough, and people
will buy the cheaper alternative despite liking you and despite you
demonstrating that your product's value outweighs the price.
Remember not to blame yourself in those situations. Some
people are just like that, price over quality and service. In
most cases, people like those will get what they pay for, and
they'll eventually come around to your side of the fence.
Most times, those kinds of people are really on a tight budget, so
money really is an issue. It's okay, other people value
quality and service over price, so concentrate on finding more of
those kinds of people and build relationships with them.
Finally, I'll share with you the 7 traits of the top salespeople
according to Brian Tracy:
-
Ambitious - hungry,
always setting goals and sees quotas as a minimum
-
Courageous - faces
fears, unafraid of failure, unafraid of "NO"
-
Honest - reliable,
genuine, does not exaggerate, does not speak ill of the
competition
-
Empathetic - understands
the client, listens fully, sensitive to needs
-
Professional - sees
themselves as consultants, expert adviser, knowledgeable,
problem-solver, asks pertinent questions
-
Prepared - does
research, gets updated information, knows the material and
details
-
Responsible - accepts
responsibility and makes no excuses, in charge of own
life
To your success!
Jon
Date Published: Mar 06, 2012 - 10:46 pm

It's a new year, and every new year comes with it
the responsibility to pay your real estate property taxes,
otherwise known as "amilyar." It's a necessary evil of owning
land and property, so don't worry about it and just grin and bear
it. After all, it's all worth it, right? (sound of silence
and crickets)
Anyway, just for your information, and as sort of a guide, this
here's a short post (really! I promise!) on the topic of real
estate property tax.
Collection of Real Property Tax
The real property tax for any year shall be due on January 1 and
from that date on, it shall constitute a lien (statutory lien) on
the property, to be extinguished only upon payment of the tax
and/or any late fees associated with it. The tax may be paid
in four (4) quarterly installments, which shall be paid on or
before the last day of the quarter.
Installment Due Dates:
- 1st installment - on or before March 31
- 2nd installment - on or before June 30
- 3rd installment - on or before September 30
- 4th installment - on or before December 30
Tax Discount on Advanced and Prompt Payment
If the tax is paid on time or in advance, in accordance with the
prescribed schedule of payment as provided in Article 341 of
Republic Act 7160, you may get a discount not exceeding twenty
percent (20%) of the annual tax due. Prompt payments may be
given a discount of ten percent (10%) while advanced payments may
be entitled to the maximum discount of twenty percent (20%).
Penalty For Late Payments
Unpaid real property tax is subject to a penalty of two percent
(2%) per month interest accruing up to a maximum of 36 months or 3
years.
In other words, the penalty only starts accruing after March
31. So if you want to save some money, I suggest you pay your
real property taxes well in advance, if you can afford to do
so. Might also be a good idea to start putting that into your
annual budget so you can plan for it in advance.
Till next time, Happy New Year!!!
Jon
*Image above from discoverspringtexas.com, used without permission.
Date Published: Jan 04, 2012 - 3:58 am
A couple of months ago, prior to when I stumbled onto the
works of Mike Brooks, Brian Tracy and Tom Hopkins, I had a vague
image in my mind of what I wanted: a house of my own, a new
vehicle, and to get married to my fiancee Me-an. As far as I
know, those were my goals.
The problem was, I didn't know how to make them come true. I
was trying to hit those targets in the dark. Sure I passed
the licensing exam for real estate brokers, but that didn't really
get me any closer to making my goals come true. My only
thought was: if I sell enough, I'll have enough money to hit those
goals. So a couple of weeks ago, a thought hit me back: how
am I going to sell enough to make enough money to hit those
goals??? Yeah, I know, sometimes my mind is slow to the point
of stupidity, but I'm glad I finally came around to the
question. Result: I started looking around online for
instructional materials on sales, motivation, and
goal-setting. Hence, the 3 aforementioned
gentlemen.
Listening to their works was like magic! My mind started to
open up to the reality of selling, and how difficult it really
is. I always had this impression that selling was
straightforward: if there was a need, just offer the product that
answers the need and voila! Boy was I surprised! There
were steps necessary like prospecting, qualifying, presenting, then
finally closing the sale. There is etiquette involved,
tactics and strategies, and mind-altering mental instructions and
affirmations! There's bits and pieces about family, health,
friendship, teamwork, and so much more. More than that, the
goal-setting instruction that I got specifically from Brian Tracy
has got me moving. Now, I have real goals, and action plans
and steps that I must take to make them happen.
So, what's the plan?
Find out what you want to do, make plans and steps to achieve that,
and pay the price willingly. In other words, keep studying to
arm your mind with new ideas and ways, and keep keeping on and
never give up.
So, what's changed?
Good question. At the very least, I've started to learn Tai
Chi. I've started an abs workout to trim my waistline.
And I've set a 200 meters target for my weekly swimming
activity. For my financial health, I have made plans to learn
investing in mutual funds and stocks, as well as joint ventures,
and buying and selling properties. I have to fine-tune the
action steps, but I now have a light leading to my goals, and
that's the best gift I'll ever get this Christmas, maybe for the
rest of my life even.
My goals:
"I earn at least Php100,000 a month by March 2012."
"I own a 3-bedroom townhouse in San Juan by January 2013."
"I own and drive a Mitsubishi ASX by April 2012."
"I marry Me-an by December 2012."
"I enjoy traveling abroad and going to beaches with Me-an by
January 2013."
"I own and use a Motorola Xoom by March 2012."
"I am strong and healthy by February 2012."
"I secure an educational plan for Kyle by April 2012."
When
The Torii Residences starts selling, you better
believe my life's gonna start moving very quickly towards those
goals! I can't wait!!! Everyday, I'm gonna look at my
goals and visualize my house, my car, my wedding, my tablet, my
strong and lean body, and my kid's educational plan. Those
things will happen, as sure as the sun rises everyday! I'm
gonna keep keeping on until I can write new goals towards bigger
and better things! Hmmm... Maybe I should upgrade to a
4-bedroom townhouse?
Upgrade your life!!!
Jon
Date Published: Dec 14, 2011 - 4:26 am
I'll make this a short post, just to clarify some things about the
bank financing appraisal process. Mostly for my benefit
really, so I don't forget haha!
So, let's say you want to buy a townhouse unit from a
seller. The seller agrees to 20% downpayment and bank
financing, because really, it's the same banana, and the seller
will get paid anyway. The question is, what do you do to get
bank financing? Well, first of all, go to a bank and ask them
for their requirements for the appraisal. That would usually
be a certified copy of the TCT (or CCT if condominiums), etc.
You will also have to pay for the appraisal fee (typically 3 - 3.5K
within Metro Manila). After a week or two, the bank will then
let you know how much the property is worth according to their
appraisal (fair market value) and up to what percentage they're
willing to finance it. Typically, banks will finance up to a
maximum of 70% of the appraised value.
Now here's the tricky part:
the appraised value vs. the
selling price.
Don't expect the appraisal value to match the selling price.
In most cases, the appraisal value will be less than the selling
price. So going back to our example, if the seller was
selling the property at 5M, and he agrees to a 20% downpayment, but
the bank only appraised the property at 4M and will only finance
70%, that means you have to shoulder the difference and that will
be your downpayment amount. To illustrate:
20% of 5M = 1M -> this was supposed to be your downpayment
(equity)
70% of 4M = 2.8M -> this is what the bank will finance
(loan)
5M - 2.8M = 2.2M -> this is what you will actually have to pay
as downpayment (equity)
The reason why developers are able to offer bank financing that is
equal in appraised value and selling price is because their
properties were pre-appraised by their partner banks already.
That's why they will let you know what banks are affiliated with
them. So unless you can get a better (or same) bank appraisal
elsewhere, you should seriously consider the affiliated banks of
the developer. But if you're buying a resale unit such as our
example, your best bet would be to ask the seller for a discount or
price cut, to lessen your equity contribution aka
downpayment.
Oh, and yeah, the most important factor to get bank
financing:
your financial status.
How do banks determine how much you can afford? They'll look
at how much you're making in a month, and will lend you an amount
that you can pay off with 30% of your net income, subject to how
long the loan will be. If the property you're loaning for is
not within that margin, then you don't get the loan. Simple
eh? Hehe.
Did I say this was going to be a short post? Ooops.
Don't put your eggs in one basket,
Jon
Date Published: Nov 30, 2011 - 3:35 pm
You might be wondering why I'm writing about Sales per se.
Well, so am I. That may not instill a lot of confidence in my
article but actually, I've been listening to some sales
materials on CD as well as watching youtube videos about the
grand art of selling, all to widen my understanding of one of the
most basic and oldest of transactions: Sales. So I find
myself wanting to share the lessons I've learned so far.

It's important to note that all of us are sellers
as well as buyers at one time or another. So when selling,
it's important not to lose sight of that fact.
In Sales,
the real secret to increasing productivity is asking the right
questions (probing) and listening for the real
answer.
And overcoming objections.
And improving your closing technique.
And having a great team.
The truth is, all of those are true. However, if you
absolutely suck at asking questions, and you don't care enough to
listen for the answers, you'll just be going around in circles
trying to overcome objections, aside from wasting time and effort
trying to close people who won't buy from you anyway. That's
why I believe that asking the right questions and listening for the
real answers is the precursor. When you ask the right
questions and you listen to answers, you will find out what your
client's reason(s) is/are. You will find out the why's and
why not's, as well as a lot of other things.
The not-so-secret secret: QUALIFYING YOUR CLIENTS.
Qualifying. First time I heard that, I knew what it meant,
but I didn't know how and what to do in the context of Sales.
In other words, qualifying your clients means finding out if they
actually have the intention to buy whatever it is you're
selling. To qualify a lead you need to do a couple of
things:
-
Find out their motivation. Ask them why
they're inquiring about your product or service, find out if
they have a definite and specific timetable.
Anything other than a straight answer might mean that person is
just curious and not really looking to buy. They might
even be asking for a friend or family member, so make sure you
ask to be referred instead. This is important to avoid
the "I'm not interested" and "I'm not ready to buy yet" as well
as other price objections.
-
Ask who are the decision-makers, who else is/are involved in
the decision-making process. Try your best to involve
all of them when discussing or presenting your product or
service to minimize the "I have to ask (whomever)"
scenarios. If in case you do get the "I have to ask
(whomever)" scenario, try to see if you can speak with whomever
it is they have to consult. If they refuse or won't let
you speak with that person, it's possible this is not the real
objection and you may have to probe deeper.
-
Competition. Find out who they've spoken with,
what other product(s) they like or are considering. Let's
face it, we can't always win against the competition.
That's why you need to know if it's a battle you can win.
Find out what's important to your clients, and see if
it's something you have or can offer, then play it up for
maximum effect. Please, don't resort to mudslinging to
destroy your competition, that's just wrong.
-
Price, price, price. Here's the reality of Sales:
Price is King. Check if your client has a realistic
budget, find out what payment options or terms you can
offer. See how much leeway you have in terms of pegging a
price on a product or service, how much of a discount or rebate
you can bargain with to close the deal. Dare I say
it? Be blunt if you have to. Better find out
if your client can afford it or not, and if he knows what he's
getting himself into. If you find out that your client
can afford your product or service yet a price objection comes
up later on when you ask for the deal, it's not the money
that's the problem; it's a VALUE issue, you'll need to prove
your and your product's value.
As you can see, qualifying properly will save you a lot of
time, effort and money. You won't be wasting your time trying
to follow-up with unqualified non-buyers. In the short term,
you'll have less clients, but in the long term, you'll gain the few
real clients who are ready and willing to buy.
I won't go into overcoming objections, closing techniques and
teamwork, but suffice it to say that asking the right questions and
listening for answers is the fundamental skill one needs to learn
to be effective in Sales. Don't be afraid to ask the
questions that need to be asked, there's no other way unless you're
psychic.
Ask and you shall receive,
Jon
Date Published: Nov 10, 2011 - 5:40 am
Ok, so I'm writing this to make sure people know that
The Torii
Residences is a townhouse - condominium project. Sure, it
looks like a townhouse, designed as a townhouse, and for all
intents and purposes, it IS a townhouse. At least as far as
the
type of housing, it is. But as to type of
ownership, it's a condominium.
THAT'S NOT A BAD
THING! I'll explain at the end of this post. I just
need to make sure that it is understood that a condominium is both
a type of housing AND a type of ownership.
In other words, The Torii Residences is a "townhouse" type of
housing, but it's a "condo" type of
ownership.
Huh? What does that mean,
exactly?
It should be made clear that the type of ownership in a townhouse
is the same as owning a house, in that if you own a townhouse, you
own both the structure as well as the land it's built on. The
condo type of ownership means that the condo owner owns the unit
itself (not including the land the unit is built on), which is
taxed as an individual entity, as well as a percentage of the
common areas of the whole project.
As an owner of a unit in The Torii Residences, your percent of
ownership is calculated as your unit's total floor area over the
total floor area of all the units combined. You will see the
percentage for each unit in The Torii Residences when you
request
for the price list.
Again, what does that
mean???
It means that, among other things, being a Torii Residences owner
means that you will pay annually for your unit's real estate
property tax, plus you will also pay a portion of the common areas'
real estate property tax based on that percentage.
Additionally, your condo dues will also be computed based on that
percentage.
Hmm... Maybe an example would be
easier to understand?
Here's an example to make it easier to digest. Please bear in
mind that peso amounts are just examples:
You bought a unit at The Torii Residences, with a floor area of
281.06 sq.m. The overall floor area of the whole project is
10,648.98 sq.m. Therefore, your percentage of ownership of
The Torii Residences is 281.06 over 10,648.98 which is roughly
equal to 2.64%.
So, let's say for example that annually, your unit's real estate
tax is P10,000. Of course, the common areas will also be
charged a real estate tax. Let's say for example that the
common areas' tax is P50,000. Therefore, 2.64% x 50,000 is
P1,320. In other words, you will pay a total of P11,320
annually for real estate tax.
I see... What about the
monthly homeowner's fee or condo dues?
Let's use another example for the homeowners' fees or condo dues in
this case.
If the total condo dues assessed is P100,000, since your percent of
ownership is 2.64%, your monthly dues will be 100,000 x 2.64%,
which is P2,640. Condo dues are for the maintenance of the
common areas*, as well as funds for the condo corporation, and
other expenses as the condo corporation may deem necessary.
The Torii Residences has a jogging path, clubhouse, and a swimming
pool. These are just some of the common areas that have to be
maintained for your exclusive use and enjoyment.
Lastly, it needs to be emphasized that the percentage of ownership
does not affect the weight of your vote in the condo
corporation. Except in cases where Republic Act 4726
(condominium act), as amended, requires the vote of owners owning a
specific interest in the common areas as a condition precedent for
the approval of certain corporate acts,
each owner of a
residential unit in The Torii Residences automatically becomes a
member of the condo corporation and shall have only one (1)
vote.
*All condo owners share title to
common areas. Common areas include land, the exterior of buildings,
hallways, roofs, swimming pools -- any area used by multiple
owners.
What about ownership
itself?
Now we go into the main difference between types of ownership:
house/townhouse vs. condo.
As I mentioned, the house/townhouse type of ownership means that
you own the structure as well as the land it's built on. For
this type of ownership, you have a TCT, or a Torrens Certificate of
Title. The TCT is proof that you own the land and everything
else on that piece of land. The land is the one titled by the
TCT, not the house or structure.
In a condo type of ownership, since you own the unit and a certain
portion of the common areas, you get a CCT, or a Condominium
Certificate of Title. This title is for the unit and/or
common areas, not the land that the condominium is built on.
Another advantage to the condominium-type of ownership is that
foreigners are allowed to purchase a unit, as long as the total
percentage of foreign-ownership in the whole project does not
exceed 40%, since a condominium project is treated as a
corporation.
So, who owns the land?
Where is the TCT for the land in a condominium type of
ownership?
Well, as far as The Torii Residences is concerned, the land will be
turned over to the condominium corporation upon turn-over of the
project. In other words, the TCT of the land will be in the
name of the condo corporation. So as an owner of a unit in
The Torii Residences, you will be a part of the condo corporation
that owns the land. It will NOT reflect in the TCT that
you're a co-owner, but as a holder of a CCT, your percent of
ownership guarantees your co-ownership.
I co-own The Torii
Residences???
Yes, exactly! Let's say you buy a 78 sq.m. unit. Since
The Torii Residences is a condo type of ownership, you don't get a
TCT for the 78 sq.m.
However, since this project is ultra
low density, there will only be 37 co-owners of the whole 4,560
sq.m. In other words, if your percent of ownership is 2.64%
according to our earlier example, your share is actually worth
120.38 sq.m. (4,560 x 2.64%) of the whole land! Of
course, you can't sell it separately from the whole, but your share
is actually worth more than just 78 sq.m.!
This is the
secret of the true value of The Torii Residences:
SPACE.
In other condo projects where there are literally
hundreds
of unit owners for a certain size of land, each unit owner actually
co-owns a smaller percent of the actual property, aside from
literally owning a small unit! Here's another example: 200
unit owners in a condo building on a 4,560 sq.m. property.
Each unit is 50 sq.m.. That means every unit owner's percent
of ownership is just 0.5%. Then that also means that each
unit owner actually co-owns just 22.8 sq.m. of the land, even less
than the actual floor area!
This brings us to another
advantage of The Torii Residences - it's a townhouse type of
housing, not a condo type of housing. That's why
you have more floor area, because it's designed as a
townhouse.
Consider what you get: You get a prestigious address in San Juan,
with amenities like a swimming pool, a clubhouse and a jogging
path; 4 or 5 bedrooms with its own closet, and toilet & bath;
the best materials, workmanship and design; an exclusive enclave
for you and your family; more value for the size of land your unit
is built on, and the space and convenience of townhouse living!
So, no need to worry. Just because you don't get a TCT it
doesn't mean that you are not an owner of the property.
You are a co-owner of the whole project, you co-own The Torii
Residences!
That's definitely a VERY good thing.
Wait... In a condo-type of
ownership, every unit owner owns the land the whole project is
built on. That means I can't do whatever I want to do with my
portion of the land?
Since every unit owner is a co-owner of the whole land, decisions
about the common areas and the land itself are made corporation
style, by majority vote. If you think about it, in townhouse
compounds as well as subdivisions nowadays, there exists a master
deed that every owner has to follow. In other words, even if
you own the lot your house or townhouse is built on, it still
doesn't mean you can do whatever you want. Let's say you
don't want The Torii Residences because it's a townhouse-condo, and
you want a regular townhouse where you get a TCT and the lot is
yours, you will find that there is a master deed that mandates what
you can and can not do, sometimes even down to the color of your
roof! Do you think your neighbors in the other townhouse
units will agree if you suddenly want to tear down your townhouse
and build a different one? Nope. In other words, it's
just the same as what you'll get with The Torii Residences, it's
the wave of the future!
But... What if another unit
owner or owners fail to pay their property taxes, won't that mean
the whole project might be in danger of being foreclosed by the
government?
If that were true, don't you think there would be a lot more of
condominiums being foreclosed now? Since condominium
ownership is treated as a separate unit, each unit is taxed
individually. So if a unit owner becomes delinquent, only his
unit is in danger of foreclosure (Republic Act 4726, Section
25). As to the common areas, it is the duty of the condo
corporation to pay for the property taxes of those. Guess who
the condo corporation is? That's right, all of you.
Just like in any good neighborhood, everybody has to help out, it's
that simple!
Check out the model unit when it's ready, maybe you'll never want
to leave.
Own a unit now at
The Torii Residences!
Jon
Date Published: Oct 13, 2011 - 5:44 am
Alrighty, flyering activity last October 5 - check! Time to
plan for next activities. More flyering? You
betcha! But aside from that, since the model unit is nearing
completion (it's part of Cluster D, specifically D-13), I expect to
see more activity at the site itself. Definitely, once people
see the model unit, they'll be blown away by how excellent and
truly beautiful the project is. I know, I'm too
excited! In line with that, gotta start looking forward to
holding open houses, too. Yup, I'm starting my online
education as I type this blog entry. I'm reading up on
articles, watching videos, looking at other possibilities that I
may have overlooked before. Hopefully, I'll be ready when the
time comes, and that time is approaching rapidly!
This is a short entry, just something to announce what I'm up to
now. Once the model unit is ready for viewing, I can start
inviting those people who have contacted me before asking about
The Torii
Residences. And by that time, I'll have something more
concrete to show off hehehe. I can't wait!!!
By the way, if you have any great ideas about how to hold an open
house, and you're willing to share, please be my guest! Any
kind of help is welcome, just like a kind heart and a warm smile
:)
See you then,
Jon
Date Published: Oct 07, 2011 - 12:24 am
It's the rainy season, the last quarter of the year, storms
& typhoons abound. I shouldn't even be surprised
anymore. After all, I've been living here forever!
Still, all this rain is driving me up the wall, especially since I
have already paid for the day to do my flyering activity for
The Torii
Residences. It was supposed to have been last Sept. 28,
but since Metro Manila was under Storm Signal #2 on the day prior,
it was normal to expect that my activity would be cancelled.
Good thing I was able to have it moved to tomorrow, Oct. 5.
Well, what do you know, there's another forecast: a storm is
a-brewing, and is expected to dump more rains tomorrow. Ugh,
I can't stand this. On top of everything, I'm having
respiratory issues, too. Which means to say, I haven't been
able to put in some much needed physical activity (read: swimming),
and it's bringing my morale down to dangerously low levels.
Talk about your downer.
Ah well, still, hope springs eternal, and I'm not anything if not
an optimist. Maybe tomorrow we'll see a bright sunny day,
enough to do flyering for 2-3 hours, which will be enough,
really. Just 3 hours of sunshine from 2-5pm tomorrow, and
I'll be a happy camper. Everyday, I hope that next person who
calls or sends me SMS would be my first buyer for The Torii
Residences. Heck, if I had money, I'd probably be jonesing
for one unit myself.
In any case, tomorrow... We'll see how tomorrow goes!
The opportunity to let people know how great The Torii Residences
is will be enough to sustain my goodwill. I'm sure it'll be
alright. In case it rains though, I'll just move it to next
week again hehe.
Tomorrow, tomorrow, I love you, tomorrow!
Jon
Date Published: Oct 04, 2011 - 3:49 am
It's been awhile since the last flyering activity. That's
because the last time, we were flagged down and the flyers were
confiscated. Apparently, you need a permit if you want to do
flyering activities. To apply for a permit, you have to write
a letter of intent specifying the streets and days you'll hold the
activity. For me, I specified the
Immaculate Concepcion
Academy (ICA),
Xavier School, and
Annapolis street, on the 21st and 28th of
September, to do my flyering activities. Total cost was
P1,500 or P750 a day. Yesterday was Sept. 21, so I got my two
flyering girls, Angeline and Jobelle, along with my dad's driver,
Barok, and off we went to Annapolis street in San Juan to hand out
The Torii
Residences' flyers.
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Barok beside the guard at O.B.
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Barok the moonlighter
|
We parked near the
O.B. Montessori school, which incidentally was my
first target to do the deed at. We got there at 10:40a.m.,
and made plans to meet up around 11:30a.m. to wrap up and have
lunch before proceeding to ICA and Xavier. There really
weren't a lot of people to hand out flyers to, as most people there
were maids and/or drivers. Still, there was the odd mom or
dad in the crowd so it wasn't a total waste of time. However,
I don't think it's worth the effort to go back there next time, as
there just wasn't enough of the target crowd to hand the flyers out
to. After a delicious lunch at Mang Inasal where I gave the
owners a flyer too, we headed to
Ash Creek to park and plan a little. The
guards there are paranoid, or too earnest, or both. While
just sitting down with flyers in hand, they thought we were there
to hand out flyers and said it wasn't allowed. I had to
gently remind them that we were just sitting there and not doing
our activity. Good thing they knew well enough to back
off.
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Angeline at Xavier
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Jobelle at ICA
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Long story short, Angeline handed out flyers at Xavier, and
Jobelle did her thing at ICA, while Barok straddled the
middle. I told them to choose who to hand out the flyers to:
the parents. Still, it looks like they handed out flyers even
to maids and drivers, too. Well, I don't think it's that bad,
since some house help have some clout with their bosses, and in the
Philippines, they're considered almost like family, anyway.
Lots of flyers were handed out, we didn't get accosted by the guy
in the green uniform, unlike before, and somebody already called me
today to ask about
The Torii Residences. So, it was a good
day! See you again on the 28th of September!
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Good job, Angeline!
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Fly-er me to the moon,
Jon "The Broke-r"
PRC License No. 0004326
Date Published: Sep 21, 2011 - 11:30 am

As promised, I'm back with the update on how to be
accredited as a real estate salesperson with the Professional
Regulation Commission (PRC). This is known as PRB-RES
(Professional Regulatory Board - Real Estate Service) Resolution
No. 13, amendment to Section 31 of the RESA Law IRR (Implementing
Rules and Regulations). The major change is the deadline:
from July 30, 2011 to December 31, 2011. This deadline only
applies to those who have been salespersons for 3 years or more AND
are not at least 2nd year college level. There is no deadline
for those who want to be salespersons AND are at least 2nd year
college level. Without further ado...
The applicant shall follow these steps:
- Submit the filled-up or accomplished application with
supporting documents for pre-evaluation to the Office of the
Secretary, PRBs or of the Assistant Secretary, PRBs (3rd floor,
Main Bldg) at the PRC Central Office, or Regional Offices
processing counters.
- Proceed to the cashier for payment of fees - P600.00 (Ground floor, Main Bldg.)
- Proceed to the Customer Service Center for metered
documentary stamp (same)
- Submit duly accomplished application form to the Office of
the Assistant Secretary, PRBs (3rd floor)
- Verify the status of your application at the PRC website:
www.prc.gov.ph
Supporting documents for NEW or existing real estate
salesperson with no DTI/HLURB registration:
- Original and photocopy of NSO birth certificate / Certificate
of Live Birth
- Original and photocopy of NSO marriage certificate (for
married females only)
- Original and notarized Certificate of Educational Attainment
on the completion of at least two (2) years of college
- Original NBI clearance (valid for the current year)
- Original and notarized Certification of twelve (12) credit
units on Real Estate Brokerage (12 CPE units)
Supporting documents for existing real estate salesperson
with DTI/HLURB registration:
- Original and photocopy of NSO birth certificate / Certificate
of Live Birth
- Original and photocopy of NSO marriage certificate (for
married females only)
- Original and notarized Certificate of Educational Attainment
(at least High School diploma)
- Original NBI clearance (valid for the current year)
- Original and notarized Certification from his/her
DTI-licensed real estate broker or HLURB-registered real estate
developer
- Original and photocopy of DTI/HLURB Certificate of
Registration as Salesperson
- Original and notarized Certification of at least One Hundred
Twenty (120) hours of training and seminar, to be issued by the
employer or provider (60 hours classroom lecture or seminars and
60 hours of training or fieldwork)
Supporting documents for existing real estate salesperson
with at least three (3) years of active practice:
- Original and photocopy of NSO birth certificate / Certificate
of Live Birth
- Original and photocopy of NSO marriage certificate (for
married females only)
- Original and notarized Certificate of Educational Attainment
(at least High School diploma)
- Original NBI clearance (valid for the current year)
- Original and notarized Certification from his/her supervising
licensed real estate broker or HLURB-registered real estate
developer
- Original and notarized Certification of at least One Hundred
Twenty (120) hours of training and seminar, to be issued by the
employer or provider (60 hours classroom lecture or seminars and
60 hours of training or fieldwork)
Some more information about the accreditation:
- The Registration Division shall notify the accredited
salesperson to enroll their names in the Roster of Accredited
salespersons after they shall have paid the prescribed fee.
- Within a reasonable period, the enrolled accredited
salespersons shall be issues their identification cards (ID),
containing the data or items that are material to the use thereof
in their practice as real estate accredited salespersons.
- The said ID shall be renewable every year for a period of one
(1) year from his/her birth month.
- The Board (PRB-RES) and the Commission (PRC) shall have the
right to cancel, withdraw, confiscate, or not to renew such ID
upon violation of any law or rule or non-compliance with the
conditions or obligations set forth therein.
There you have it, the implementing rules and regulations for
getting accredited as a real estate salesperson with the PRC.
I'm sure some people will be saddened by the fact that the PRB-RES
specified only existing salespeople with a high school diploma are
eligible to get registered until December 31, 2011. We can
only hope that they'd see fit to amend it once more and soon, at
least until the deadline.
Finally, many thanks to www.foreclosurephilippines.com for
this. For more information about real estate and
foreclosures, visit Jay Castillo's site, too.
Happy Selling!
Jon
Date Published: Aug 26, 2011 - 11:13 pm