Feed: Exploring & Blogging Public Relations - AggScore: 48.3

Corporate blogging

---

Corporate blogs are emerging as an important tool of communicating transparently and becoming an integral part of business marketing and PR strategies. Many companies are looking to embrace corporate blogging or are already interacting with their stakeholders through their corporate websites. Corporate blogs are being looked at as a platform for businesses to maintain an [...]

Living it, Loving it

---

{New media assignment 3} My Viral idea – Viral video suggesting that the employees at Nestle look forward to going to work & live for mondays. 

We don’t need no education?

---

The topic of debate in today’s (25/03/2009) Contemporary PR module class was “Success in PR is determined by personal qualities and contact; PR qualifications are irrelevant. I put my heart and soul in opposing the motion. I feel very strongly for this topic, even more so, because my first degree ( BE Mechanical) had nothing [...]

Social Marketing

---

Social marketing is a theory that aims to influence people’s behaviour to bring a change in the society. I stumbled upon a synopsis on social marketing that made me aware that the term social marketing was coined in 1971 by Kotler and Zaltman. They defined social marketing as ”the design, implementation and control of programs calculated [...]

Crisis Management & PR

---

Martin Langford  in Exploring Public Relations (2006) defines Crisis as “An event that disrupts normal operations of a company or an organisation and if badly managed can ruin hard-won reputations in just days and even, in some cases, write off companies” (p397). Looking back, I am trying to remember how many such situations can I [...]

Global PR – Fantasy or Reality?

---

The phenomenon called globalisation in itself has been a hot topic of discussion. Simon Jeffrey (reporter, theguradian) attempted to define globalisation for us in an artice published in the guardian. He stresses that it is the modern communication process that has helped globalisation become a successful ‘process’. The term globalisation was first defined in the 1980′s, [...]

C S aaRrghh

---

Corporate Social Responsibility(CSR) – Am I right in saying that broadly CSR is being responsible as an organisation or a business and giving something ‘good’ back to planet earth and it’s inhabitants. Primarily to human beings in return of all the damage that might be caused to our environment in the process of making money [...]

Traditional Media faces challenges courtesy Rise of Social Media

---

(Assignment 2 – SMPR, New Media Module)      CONTACT INFORMATION: SUBHIR KOTWAL (Spokesperson) OWL COMMUNICATIONS Head of New media and Corporate communications 43, St James Road London SW9 13XR 0207 12671267 (office) 0207 6721 6721(fax) 07912671267 (cell) owlcommsdir (Aol im) Email: subhir@owlcommunications.com Web site: http://www.owlcommunications.com Blog: http://www.subhirlog.wordpress.com Traditional Media faces challenges courtesy Rise of Social [...]

Do alternative media pose any challenge to traditional media?

---

(Assignment 1, New Media Module) There seems to a be a battle going on between traditional media and new media. While one is being portrayed as our future, the other is fighting to prove it’s stand. It gets you thinking if the rise of new media is actually calling upon death of traditional media? Internet [...]

Feminisation of PR = DeMenisation of PR

---

I am asking you – What’s the big deal if the proportion of women working in the PR industry is higher than men? I mean there are books being written about it, studies being done, surveys being carried out and it certainly seems to be a hot topic on the blogosphere as well. I have [...]