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InventoryBase ticks all the right boxes for Property Inventory Software

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We know we’ve been a little quiet on our blog the last few months. That’s because we’ve not only been busy delivering countless eCommerce websites to our clients, we’ve also made the leap into web and mobile application development, building our own scalable framework that will serve as our new platform for delivering great web [...]

Do not Spam – It doesn’t work

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Email marketing, or e-marketing, must be done correctly for it to work well, and there are some basic rules governing it. If done incorrectly, or if you ignore the basic rules of e-marketing then you can actually drive others away from your list. First and foremost – Never, Ever, Ever, SPAM (ever!)– you’ve received SPAM [...]

Take care of your existing customers

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I have recently been involved with a small business that was looking to put a fair amount of cash into an e–marketing campaign in an effort to scare up a whole bunch of new customers. Now let me get this straight; there is nothing wrong with this. This is a good thing. Without new customers [...]

Where has my website gone?

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You turn on your computer, fire up the net and type in your favourite keyword just to check that your site still comes up on the first page…only…it doesn’t. Or the second or third or forth…or even the fiftieth! Well – as they say – just because you’re paranoid it doesn’t mean that they are [...]

If you have Facebook do you need a company website?

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Let’s face it – building a good company website is a major hassle. Keeping it updated, responding on a daily basis, making sure that it doesn’t crash…endless. And then you aren’t even sure if anyone at all will visit! However – Facebook has the capability to pull in an audience. It’s simple to access and [...]

Let’s look at the facts

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WE all know that ecommerce is growing and the Internet is becoming accessible by more and more people on a daily basis. But sometimes we should look at the actual figures to make sure that we have a clear overview of the picture. There are now over 35m people online, 68% of the total GB [...]

SEO – Let’s go!

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People can find your website in a assortment of ways, but hardly any are more significant than being found ‘naturally’ via a search engine. Why? Because using a search engine is the most widespread way for folks to find websites. Appearing in search results can cost zero as opposed to paying to advance your website [...]

Let’s take another look at PPC

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In any e-business strategy or e-commerce campaign you are more than likely going to find a use for PPC or pay-per-click advertising with Google. And while I am sure that many of us have been using it for a while it never does any harm to revisit the basics. In the old days it used [...]

You cannot ignore Facebook

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Whatever your e-marketing or e-commerce strategy is you cannot ignore Facebook. It won’t be long and they will have One Billion users! So – here are a few great e-marketing tips for the Book; Give a good reason to ‘Like’ your fan book. Privileged info, a great special offer…that type of thing. Keep your page [...]

How to get links without asking

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If you send emails, use Twitter or other social media networks, and have a website of your own, then you can easily implement the following strategies that (surprisingly) a lot of people do not do to get links back to your website. This applies to regular business owners, personal bloggers, and SEOs alike. Have a [...]

When and why do Google penalise us?

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It’s a simple question; why and when do Google penalise our websites? And – in one way, unfortunately, it is a very simple answer…We don’t know! Google has had to adjust to various black hat approaches that have been widespread across the web over the years. We all know that the Google spider has become [...]

E-commerce on an upward ride

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E-commerce is the quickest budding trend in the world today. By spending numerous billion dollars every year, e-commerce has sustained its double-digit growth (something that no-one predicted). The present trends of ecommerce will decide on its development in the future. Nevertheless – here are some attention-grabbing facts about the growth and most recent trends of [...]

E-commerce is the way forward

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With the recession hammering high-street sales, a lot of retail businesses are looking more seriously at online sales as their foremost revenue producer. In fact, the Office for National Statistics in March 2011, reported that the weekly value of Internet retail sales in February 2011 was £474 million, approximately 9.0 % of the entire retail [...]

Exactly what is e-Commerce design?

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Well – firstly we must know that e-commerce is basically commerce that is conducted electronically on the Internet. Like any store that carries out business or trade, it needs to be a place where consumers can shop…a shop front. It is a business and like any business, it needs planning and designing. In a nutshell; [...]

Choose keywords carefully when going global

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Say that we had just decided to expand our e-commerce and e-marketing to include Europe. A big decision for us was the need to increase (double, actually) our PPC budget. This, in turn, meant that we had to take a re-look at our keywords. Now – firstly, we decided not to translate our site into [...]