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Summary: Mark Kelleher’s keynote speech about CRM at Technology for Marketing & Advertising Conference
Attended a keynote speech from Mark Kelleher, the BBC’s Head of CRM and Head of Marketing Technology at the Technology for Marketing and Advertising Conference (TFMA) at Earls Court. He gave an insight into how the BBC is beginning to use CRM and how it is changing the way the organisation works in the digital age. Kelleher [...]
Mark Kelleher’s keynote speech about CRM at Technology for Marketing & Advertising Conference
Attended a keynote speech from Mark Kelleher, the BBC's Head of CRM and Head of Marketing Technology at the Technology for Marketing and Advertising Conference (TFMA) at Earls Court. He gave an insight into how the BBC is beginning to use CRM and how it is changing the way the organisation ...
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