Feed: Phone-Based Email Use Increases; Web-Based Email Declines - AggScore: 18.5
Summary: Phone-Based Email Use Increases; Web-Based Email Declines
Where do you check your email? Research indicates that more and more people are turning away from their computers and towards their smartphones for basic web tasks like reading their email. A U.S. study carried out by ComScore late last year revealed that there was a 6% decline in web-based email from the year before [...]
Phone-Based Email Use Increases; Web-Based Email Declines
p styletextalign justifya targetblank relattachment wpatt22613 hrefhttpblog.dialaphone.co.uk20110129phonebasedemailuseincreaseswebbasedemaildeclinesphoneemaildapimg classaligncenter sizefull wpimage22613 titlePhoneEmailDAP srchttpblog.dialaphone.co.ukwpcontentuploads201101PhoneEmailDAP.jpg alt width400 height319 app styletextalign justifyWhere do you check your email Research indicates that more and more people are turning away from their computers and towards their smartphones for basic web tasks like reading their email. A U.S. study carried out by emComScoreem late last year revealed that there was a 6 decline in webbased email from the year before compared to a 36 increase in accessing email from mobile devices.pp styletextalign justifyThe number of unique visitors who accessed webbased email during the period studied declined at a rate of 6 but the real change was even bigger than that. The total number of minutes those people spent on their webbased email sites declined by 9. Moreover, the total pages viewed declined 15 in the same time period.pp styletextalign justifyNumbers dropped even more dramatically for younger users 8211 people between the ages of 12 and 17 visited webbased email 24 less and the number of minutes they spent on these sites dropped by 48. The number of pages viewed also dropped by more than 50. In simple terms, young people are increasingly using devices other than their computers to check their email.pp styletextalign justifyThis shift is due in large part to the increased use of ondemand communication as people use their smartphones and other mobile devices to connect regularly in real time. They use IM, texting and social media sites more frequently than they use email, and when they do use email, they do so from their mobile devices in a manner that is much closer to real time than in the past. The study showed that daily usage of email has actually increased 40 throughout the time studied because people are accessing email on their mobile phones.pp styletextalign justifyInterestingly, the drop in webbased email was significantly higher for males 25 than for females who actually increased their use by 1. Why do you think there is this gender difference in accessing email via the traditional webpa targetblank relnofollow hrefhttpblog.dialaphone.co.uk20110129phonebasedemailuseincreaseswebbasedemaildeclinesMobile Phone Bloga
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