Feed: Profitable Automotive Advertising and Auto Marketing | Rich Dealers Institute - AggScore: 46.3

Interview with John Palmer from ProMax Unlimited

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Download Audio File About ProMax Unlimited ProMax Unlimited is cutting-edge technology for dealers who choose to be ahead of the curve. Here are just a few of our company milestones - Introduced the industry’s first special finance system in 1995 Launched the first totally web based system two years ahead of the rest of the [...]

Top 10 “Reasons Why” Good Offers Exist

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Here are the Top 10 reasons to use when making an offer or having a sale: 1.     Tie into a local weather event (i.e. hail storm, snow storm, etc) 2.     Tie into a big local story 3.     Tie into big local celebrities 4.     Tie into big national TV shows 5.     Tie into big national celebrities [...]

The Miracle of the Car Business

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Do you have a washer and a dryer at your house? How long have you had them? Do you remember the last time you replaced them? Why did you replace them? Did the old ones break? Did you move into a new house? Usually the purchase of a washer and a dryer (and many other [...]

How To Get Dramatically Higher Response From Your Advertising

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Pretty bold title for a simple article, don’t you think? But here’s the thing…what you are about to learn doesn’t stop at the end of this article. And at the end of this article, we’ll expose the most powerful differentiation tool in the arsenal! Once you start digging into this concept you will end up [...]

WARNING: Are You Making Any Of These Costly Automotive Sales & Marketing Mistakes?

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Here at the Rich Dealers Institute we’re constantly talking to dealers and managers from across the country and throughout Canada. Our members’ only email discussion group (which topped a record breaking 900 messages in a last month) is always swirling with questions about the same things over and over again. The phone and the group [...]

Jim & Travis To Keynote At The Automotive Marketing Boot Camp

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Your buddies, Jim & Travis, are going to be shaking things up at the Automotive Marketing Boot Camp next month in Orlando. Wanna come? http://tinyurl.com/jtlive In fact, we’ve been working on a brand new, never-before-seen-or-heard presentation in which we’re going to reveal some of our most coveted marketing secrets. At the end, we’ll show you [...]

The Closest Money: How To Find The Quickest Path To More Sales

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One of our biggest success strategies is speed. We’re always chasing after it. More speed equals more action which creates more results. But speed doesn’t always mean doing things faster. Sometimes the most speed can be gained from choosing the best place to focus your time, energy and dollars. We call this… looking for the [...]

EXPOSED: Your Biggest Threat!! 
Here’s What You Need To Know To Avoid Becoming A Victim.

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These days many people in the car business seem to believe buying a car should be more like a visit to www.amazon.com and less like a visit to your dealership. We’re seeing a rapid proliferation of tools and services designed to wage a triangular war between dealers, customers and other dealers; services and software designed [...]

How Auto Dealerships Can Sell More In Slow Times

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Although some of the most successful businesses in recent history were launched in the midst of a recession (i.e. Microsoft, GE, FedEx, HP), dealers have a hard time staying calm and believing they too can ride out the current economic storm. Rather than simply digging in their heels in and resolving to hang in there [...]

Run Automotive Advertising Today… Sell Cars Today

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We’ve all heard the saying, “you can’t expect results overnight” from overpaid advertising reps or self-proclaimed “marketing gurus” who don’t think you should demand too much from your marketing dollars. Instead they want you to brace yourself. They tell you to just fork over your money for a few months and simply “wait and see [...]