Feed: email expert : Email Marketing & Digital Messaging » Abuse - AggScore: 45.5

Inactive Subscribers: Prospects or Problem?

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At the recent #IEMS12 free virtual summit, Dela Quist of Alchemy Worx spoke on deciding what to do with your inactive subscribers, as it is one of the most vexing ...

Maximising the Customer Journey

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Last week’s #IEMS12 was a great success. Over the next week or so we’ll be providing you with FREE access to watch all the presentations in case you weren’t able ...

International Email Marketing Summit

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When: May 16, 2012 @ Your Desk Cost: FREE! Register now and learn all about the latest trends and best practices in email marketing without leaving your desk! Plan to ...

Stepping up your email strategy

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Email is a great channel, it continues to thrive, delivering significant revenue and measurable ROI. Indeed for many companies it’s business critical. If the emails stopped, revenue would stop and ...

Email optimisation and social integration growing

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Econsultancy published their 2012 Email Census report today, 83 pages of analysis of the email industry based on a survey of email marketers. The largest increases were in campaign optimisation ...

Trinity Mirror Acquires Communicator Corp

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Trinity Mirror is one of the UK’s largest newspaper publishers with over 500 digital products and 165 regional and national newspapers has acquired Communicator Corp, an enterprise, digital communications solutions provider ...

Lower click rates are not a problem

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In my recent post I looked at why increasing the send frequency has a counter intuitive effect of increasing the delivery rate. This time I’m considering why viewing a campaign ...

Encourage Social Influencers by Email says BlueHornet

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BlueHornet Networks, Inc., is the latest Enterprise ESP to introduce advanced social elements to its platform, titled “Social Influencers Strategy Blueprint”. This really does seem like a great feature for ...

ESP’s Continue with Trend of Positive Growth

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Quarterly results are being published by various ESP companies at the moment and many are showing strong positive growth. SMTP.com Inc reported for the third quarter ended September 30, 2011, ...

Overview of MarketingSherpa’s 7th Annual Email Marketing Awards

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The winners of MarketingSherpa’s 7th Annual Email Marketing Awards were announced on its website this month, the annual awards feature the best email marketing campaigns of the past year, as ...

Responsys Continues to Display Strong Growth

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Responsys, Inc. has announced financial results for the quarter ended September 30, 2011 continuing to show strong growth, and an increasing share of revenue being derived from its professional services ...

UK Consumer Study Reveals Telling Email Habits

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A new studyfrom ExactTarget finds that 73 percent of online consumers in the UK start their day by checking email,  and 82 percent of individuals check their email daily.  The study ...

Spammers URL shortening gets more sophisticated

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Worrying new research from Symantec’s October Intelligence report suggests that it’s easier than ever for spammers to operate malicious sites. Spammers have established a genuine URL shortening service that is ...

Mobile Email Webinar: Context in Design for Mobile Devices

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A great 30 minute webinar on mobile email marketing by Anna Yeaman from Style Campaign. Anna Yeaman is the co-founder and creative director at StyleCampaign, a digital agency that focuses exclusively ...

Spear-Phishing Attacks on Banks on the Increase

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Banks and their commercial clients face the persistent threat of online channel attacks with a significant threat posed by email from undetected crimeware and are being exposed to spear-phishing attacks ...