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Tools to monitor your start-up attention | How To Web

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If you have a company, then by choice you need to have a website, a platform, a blog and a Twitter and / or Facebook Page at least. Without online presence, you actually cannot say you have a company.  But, what sometimes we neglect to add is that apart from having and populating these accounts, we also need to monitor our presence and make sure our work pays off: numbers, followers, engagement, interaction, user-generated content and so much more. Therefore, what I find most interesting is discovering the tools which enable you to filter the content and draw out the necessary learning and insights. If you search for the definition of monitoring, you will find results such as: To check the quality or content of (an electronic audio or visual signal) by means of a receiver. To check by means of an electronic receiver for significant content, such as military, political, or illegal activity: monitor a suspected criminal’s phone conversations. To keep track of systematically with a view to collecting information: monitor the bear population of a national park; monitored the political views of the people. To test or sample, especially on a regular or ongoing basis: monitored the city’s drinking water for impurities. To keep close watch over; supervise: monitor an examination. To direct. When it comes to online and tracking the activity of your company, I have learned from experience and also encountered in other helpful articles, there can be two layers of understanding which you can go by: casual monitoring and engaged monitoring of your start-up. Casual Monitoring reflects the simple fact of scanning the internet and finding out mentions of your brand/company/competition/news. With Casual Monitoring, if you’re activity is somewhat basic, you can resort to free and interactively easy tools such as: TweetStats, Social Mention or set Google Alerts to track down each time your brand is mentioned on Social Media, blogs and forums. Set particular instances in which you wish to be alerted when someone mentions you and number the amount of times your inbox is being flooded. Most people that have a clear knowledge of Social Media practices, but are not particularly interested in tracking down the numbers behind their online activity end the process here — without the dedicated analysis of the gathered data. What can be named Engaged Monitoring is the activity of monitoring your online presence and scale up the process from there to further levels ahead. This means that you look for inside knowledge of what these stats mean: has your presence grown? why and how much? when are your followers most likely to read your posts? where have your followers found you? how many times a day do they visit you and for how long? and so on. And when you wish to track down metrics for your online engagement, you do more than just counting how many times a day someone mentions you, you try to find a direct way to get in contact with these people: visit their profile, find a connection and engage in order to create a valuable and on-going online community see if their degree of satisfaction is high or not measure the emotional value (love/ hate) of the product and service analyze the vocabulary / manner of expression of the customer and see which part of the social hierarchy you have reached (teenager, adult, highly educated and the list can go on) Another aspect you should consider when tracking down the influence of your start-up online is to have a clear perspective by means of which you analyze the collected data. What do you want to find out more about and which will be resources you will put into action afterwards? If you use basic tools to measure your presence, you will receive regular notices each time. But, what you will not find is: putting it all together by time frame/category/demographics/ sources and study the relevance of the gathered facts and figures. The hardest thing which you as an entrepreneur have to establish from the beginning or have your marketing dep[...]

So you want to do a startup, eh?

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Sun co-founder launches new startup — on Twitter — Tech News and Analysis

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WayIn is a new startup being developed by Sun Microsystems’ co-founder Scott McNealy. But so far, the tech industry titan is going about the company’s launch in a slightly unexpected way: entirely over Twitter. Here are the facts: WayIn was registered as a limited liability corporation in Burlingame, Calif. by former Sun executive Damien Eastwood in Feb. 2011. McNealy started dropping hints about his involvement in WayIn on his Twitter feed in late April. And on June 7, WayIn filed documents with the Securities and Exchange Commission regarding a dollarsignr6.39 million capital raise. According to both sets of filings, the company’s legal counsel is Silicon Valley heavyweight Wilson Sonsini Goodrich & Rosati. Beyond those regulatory documents, however, information about WayIn has been hard to come by. Visitors to WayIn’s website are told the company is “being quiet for now” and are advised to follow McNealy and WayIn on Twitter for updates on the upcoming launch. This week, McNealy finally gave in to what he said were “lots of great questions” about WayIn and Tweeted plans to hold “a live Twitter Q&A” at 9:30 a.m. EDT on Wednesday morning. McNealy disclosed a few more interesting facts about WayIn during the virtual press conference of sorts: WayIn is headquartered in Denver, Colo.: @scottmcnealyScott McNealy We can outline Wayin this summer. Need more Colorado engineers fast. The service is well spec-ed, just need to implement. about 17 hours ago via webReplyRetweetFavorite Reasons why the company won’t be based in California are forthcoming: @scottmcnealyScott McNealy Because the CEO, Tom Jessiman, lives here. Top 10 reasons why CO over CA are coming soon… about 17 hours ago via webReplyRetweetFavorite Overall, WayIn has a pretty ambitious mission statement: @scottmcnealyScott McNealy We're gonna kick butt (make dollarsignr) & have fun, but w/ a cause to leave planet better off than we found it, try not to do evil, but no promises. about 17 hours ago via webReplyRetweetFavorite WayIn will have a focus on the education market: @scottmcnealyScott McNealy Wayin has education angle, but much broader in scope. Teachers will use this. about 17 hours ago via webReplyRetweetFavorite But not solely on education: @scottmcnealyScott McNealy It's broader than education. I like that Wayin is a really big and general idea. about 17 hours ago via webReplyRetweetFavorite The company’s products will be targeted to enterprise customers: @scottmcnealyScott McNealy We will be selling to enterprises. We will need mission-critical enterprise support. Must be lots of great ex-SunService execs out there. about 17 hours ago via webReplyRetweetFavorite WayIn is definitely in hiring mode: @scottmcnealyScott McNealy Looking to hire Amazon web services, iPhone developers, Objective-C, Java, REST API, SDK, Big Data, user interface, Android, data viz about 17 hours ago via webReplyRetweetFavorite @scottmcnealyScott McNealy @Maguainc Yes, absolutely opportunities for your skill set at Wayin. Send your resume to Cleantech Financing Trends: 2010 and Beyond via gigaom.com Permalink | Leave a comment  » [...]

Chartered Accountants in Pune/India | (CA)Chartered Accountant Firms in Pune | Accounting Firms Pune

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Chartered Accountants in Pune | Chartered Accountant Firm in India A.R. Sulakhe and Company, Chartered Accountants(CA), (An ISO 9001: 2008 Certified, Indian Chartered Accounting(CA) Firm) was established in the year 1981 with a commitment to achieve excellence in the profession of accounting, auditing, taxation, company law matters, company formation, payroll management, investment management and allied professional activities and to ensure total client satisfaction by providing time bound expert services. We are a team of professionally qualified Chartered Accountants(CA's) and subject matter experts operating through multi-locational offices in India possessing vast knowledge and experience in serving a wide range of clients, from high networth NRI’s to companies in different industrial sectors. We aim to provide expert professional services and advice to clients in India, USA, UK and other countries across the globe. Solutions Meeting Your Business Needs: Company FormationAccounts OutsourcingAuditing Payroll ManagementInvestment ManagementLegal ComplianceTaxationCertified Filing Centre We Partner With Your Business / How are we different :A.R.Sulakhe and Company is a leading firm of Experienced Chartered Accountants(CA), financial advisors, financial and Information System Auditors and tax consultants in India. Our firm of Chartered Accountants, has vast experience and specialized skills to provide various financial solutions and business advice. Our team is committed to provide solutions to various business needs which ultimately add value and optimize the benefits resulting from your business. Being certified as a ISO 9001 : 2008 firm by TUV, Austria, GMBH, we maintain and continually improve on our Quality Management Systems and Training Standards....

Statutory Audits | Internal Audits | Tax Audits | VAT Audits | Pune India

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Statutory / Internal Audits of Companies / Corporates Statutory AuditMain area of service of the firm is to undertake statutory audits of companies, corporations, Government Organisations, Mutual Funds, Banks- Nationalised, Private, Cooperative, Cooperative Socities and Trusts. Firm has undertaken statutory audits of more than 50 companies on year to year basis.Also the firm has undertaken 126 Branch audits of 12 Banks.Internal AuditsReview and appraisal of internal control procedures operating in the company and giving suggestions about their improvement.Verifying whether the established policies and procedures are adhered to and reporting about deviations if any. Vouching of all books of accounts and submission of monthly reports.Scrutiny of debtors’ ledger, creditors’ ledger, general ledger and giving our comments thereon. Verification of stores records with reference to issue vouchers and goods received reports etc. Physical verification of stock, cash in hand, securities etc. Physical verification of fixed assets. Verification of salaries and wages records to ensure that salaries, wages, overtime and other allowances are correctly computed and paid. Verifying that all Government dues are paid in time and reporting about delays if any. Tax AuditsVAT AuditsEnergy Audits Chartered Accountant

Sales Tax / Vat

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Sales Tax / VatPreparation and filing of VAT Returns.Attending and completing the Assessment proceedings. We undertake VAT audits.

Income Tax Returns | Sales Tax | Service Tax Filing | VAT | Professional Tax Refunds | Pune India

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Tax Matters INCOME TAXDirect and Indirect Taxation-consultancy.Preparation of estimated statements of Income for calculation of Advance Income tax.Preparation and filing (online and offline) of Income Tax Returns of companies, firms, individuals, Trusts etc.To attend the hearings before Income Tax Authorities for completing the assessment proceedings To draft and file the appeals and to represent the cases before appellate authorities.To obtain the Tax Clearance Certificates from Income Tax Department.Preparation and filing of quarterly and etds of Income Tax deducted at Source from Contracts, Interest, and Professional Fees etc.Conducting Tax Audit under the provisions of Indian Income Tax Act, 1961.Compliances with respect to the income-tax Act, 1961, Wealth-tax Act, etc.SALES TAX Registration and enrollmentFiling of ReturnsPreparation and filing of VAT Returns. Attending and completing the Assessment proceedings. VATRegistration and enrollmentFiling of ReturnsWe undertake VAT audits. Rendering advice on a wide range of issues relation to VAT implications on cross-border transactions.Assistance in claiming VAT input credits. Suggestions on the right strategy to minimise the global VAT incidence.SERVICE TAX Advisory services with regard to applicability of the tax, as well as procedural compliance such as registration, assessments, filing to name a few.Review of contracts and agreements to help mitigate the overall incidence of service tax.Conducting Service tax health checks in order to determine the service tax implications on client operations, gauge compliance with legal provisions and suggest tax planning opportunities. PROFESSION TAXRegistration and enrollmentFiling of ReturnsAssessment and collection of taxPayment of TaxRefunds of excess paymentsRepresentation / compliance to the Auothorities.CUSTOMAdvisory services relating...

Provident Fund Matters (Govt)

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PROVIDENT FUND MATTERS ( GOVT ) Computation of salary per month on the basis of data made available to us as well as considering the deduction of Professional Tax , Income Tax and Provident Fund. Generation of Pay Slips of all employees for each month. Preparation of statements of projected income in case of all the employees, calculating amount of Income Tax required to be deducted on the basis of the declarations furnished by the employees Preparation and filing of quarterly and annual returns of tax deducted at source from salaries (i.e. Form No. 24). Preparation of annual certificates of deduction of tax of all employees (i.e. Form No. 16).

Company Law Matters

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Company Law Matters Consultation on Company Law Matters.Certification in respect of charges by taking search of ROC records.Drafting and maintaining minutes of the board and general meetings.Maintenance of statutory registers i.e. Register of Shareholders, Register of Transfer of shares, Register of charges etc. Designing the format of share certificate, printing them and issue them to shareholders after making payment of necessary stamp duty. Drafting of resolutions required under Companies Act. Representation before Company Law Authorities. We undertake all activities of efiling online and offline including formation of Companies. Accounting Services

Provident Fund Matters

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PF MATTERS (FOR VOLUNTARY / IN HOUSE PROVIDENT FUND) Computation of salary per month on the basis of data made available to us as well as considering the deduction of Professional Tax , Income Tax and Provident Fund. Generation of Pay Slips of all employees for each month. Preparation of statements of projected income in case of all the employees, calculating amount of Income Tax required to be deducted on the basis of the declarations furnished by the employees Preparation and filing of quarterly and annual returns of tax deducted at source from salaries (i.e. Form No. 24). Preparation of annual certificates of deduction of tax of all employees (i.e. Form No. 16). Accounting Firms

Payroll Accounting Services | Payroll Computation Services

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Payroll Accounting Computation of salary per month on the basis of data made available to us as well as considering the deduction of Professional Tax , Income Tax and Provident Fund. Generation of Pay Slips of all employees for each month. Preparation of statements of projected income in case of all the employees, calculating amount of Income Tax required to be deducted on the basis of the declarations furnished by the employees Preparation and filing of quarterly and annual returns of tax deducted at source from salaries (i.e. Form No. 24). Preparation of annual certificates of deduction of tax of all employees (i.e. Form No. 16). Chartered Accountant Firm

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