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Practice what you preach


Excellent operations is a great marketing instrument. You know, practice what you preach. Modern brands are defined by what they do, not what they say. Simply because it creates trust. And you only do business with someone you trust.

Advertising and communications guru Guillaume Van der Stighelen (who was also featured in the GROW book that I contributed to) writes about the importance of trust. Trust is the essence of any relationship and it is born out of two components: expectation and delivery.

Being in the Accounting business, we provide peace of mind. Expectation and delivery is everything. If your growing a business, cash flow is important, but in order to generate it in a sustainable way, emotional flow is equally important. "Am I doing ok" is one of the most posed questions by entrepreneurs. As a bookkeeper or an accountant you cannot answer that by just processing paperwork and reporting results. And you have to realize that financial information differs from financial insight. Instead of processing financial data, a bookkeeper needs to turn it into the intelligence you need to grow your business. The better you know your business, the better you become. But above all, it increases trust on all levels: banks and investors see their money is managed well, entrepreneurs feel they are in control.

By the way: trust is exactly why we don't work with any customer contracts at Cynex. Because when there is a breach of trust, no contract is going to bring back peace of mind. Ever.

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Rally and accounting


I am a huge fan of Rally. Not only is it very spectacular to do and to watch, it reminds me a lot about entrepreneurship.

Rally is unique in motor sports, because there’s two people in one car. Before the start, driver and navigator explore the track together and make notes for a smooth race. You win that race by going from A to B as fast as you can. It’s not about speed though, it’s about control. As a driver you focus on the road ahead, shift up and down or break at the right time, and take corners as gentle and as fast as possible. You can only do that because your navigator proactively provides the right pacenotes, maximizing speed and safety. You control your car, your navigator controls the track. Together you control the race and win.

Growing a business is like driving a rally race. As an entrepreneur you’re the driver. You drive your business forward towards the goal you have in mind; while your accountant as a navigator is telling you how you’re doing and advices you on what to expect next. You run the business, your accountant the finances. Interacting as a team, you control, you profit, you grow.

Unfortunately, accountants and entrepreneurs drive at two different speeds. In fact most of the time, they’re not even in the same car together.

Entrepreneurship and growing a business is all about being proactive. Bookkeeping, by definition, is reactive. As a result, there is almost no reconnaissance of the track up front and no or incomplete pacenotes at the end of the race instead of during. This way you never arrive at the desired destination. Driving blindfolded is not how you grow a business. But more than often, bookkeepers and accountants let it happen.

Business and finance have become so versatile and complex, just as the speed at which changes occur, that it changes the type of help entrepreneurs require from their back office. Commodity tasks such as administration, bookkeeping and tax matters will no longer fulfill their needs in growing to profitability.

I believe that any accountant that's not providing pacenotes or even tries to get in the same car with its customer, decrease economic value for themselves and for others.

When running or growing a business, there is no such thing as good news and bad news. As in rally pacenotes, there's only fast and slow news. The sooner you learn about a crisis, the more time you ave to convert it into an opportunity. If you know about a hole on the left side of the road before a corner, you can keep right, keep your speed and keep your car in one piece.

As I stated in my previous article, I believe a new type of accounting firm is needed. One that changes the rules on how services are provided and that gets in the car with the entrepreneur working towards common business goals. I don't mean they have to participate in the business as they have to keep their distance and stay independant. I do mean that they organize themselves to spend more time at the customer's premises in order to be as proactive as they can.

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Venture assistant business


When we were reflecting on the business of Bookkeeping and Accounting a couple of years ago, and on how the future of this Industry would look like, this quote of a VC inspired me a lot:

“I have set aside the idea of being called a Venture Capitalist, because I am NOT in the financial business. I am in the Venture Assistant business. My goal is to be the best assistant there is for anybody trying to build a great business.”

He's absolutely right.

In fact, it's what I think the future of Accounting is as well. Yes, Accountants take care of your finances, but what they do with it and how they are organized makes if they are a Venture Assistant to an entrepreneur trying to grow his business, or just ... well ... an Accountant.

At Cynex, we believe there's room for change on how Accounting services are provided and how this industry is organized. We can't change the rules of Accounting, but we definately can change how the game is played. If you replace Venture Capitalist by Accountant in the quote above, a lot of opportunities appear with a lot of stuff to re-think about what it is Accountants do and should do.

In being a great Venture Assistant, what qualities and expertise do Accountants need as opposed to the work they do today? What expertise is missing in Accounting firms? What can be done better or different? What do entrepreneurs need/want/expect, but do not get?

More on this later, but in the meantime I'm curious to learn your point of view.

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Chartered Accountants in Pune/India | (CA)Chartered Accountant Firms in Pune | Accounting Firms Pune


Chartered Accountants in Pune | Chartered Accountant Firm in India A.R. Sulakhe and Company, Chartered Accountants(CA), (An ISO 9001: 2008 Certified, Indian Chartered Accounting(CA) Firm) was established in the year 1981 with a commitment to achieve excellence in the profession of accounting, auditing, taxation, company law matters, company formation, payroll management, investment management and allied professional activities and to ensure total client satisfaction by providing time bound expert services. We are a team of professionally qualified Chartered Accountants(CA's) and subject matter experts operating through multi-locational offices in India possessing vast knowledge and experience in serving a wide range of clients, from high networth NRI’s to companies in different industrial sectors. We aim to provide expert professional services and advice to clients in India, USA, UK and other countries across the globe. Solutions Meeting Your Business Needs: Company FormationAccounts OutsourcingAuditing Payroll ManagementInvestment ManagementLegal ComplianceTaxationCertified Filing Centre We Partner With Your Business / How are we different :A.R.Sulakhe and Company is a leading firm of Experienced Chartered Accountants(CA), financial advisors, financial and Information System Auditors and tax consultants in India. Our firm of Chartered Accountants, has vast experience and specialized skills to provide various financial solutions and business advice. Our team is committed to provide solutions to various business needs which ultimately add value and optimize the benefits resulting from your business. Being certified as a ISO 9001 : 2008 firm by TUV, Austria, GMBH, we maintain and continually improve on our Quality Management Systems and Training Standards....
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Statutory Audits | Internal Audits | Tax Audits | VAT Audits | Pune India


Statutory / Internal Audits of Companies / Corporates Statutory AuditMain area of service of the firm is to undertake statutory audits of companies, corporations, Government Organisations, Mutual Funds, Banks- Nationalised, Private, Cooperative, Cooperative Socities and Trusts. Firm has undertaken statutory audits of more than 50 companies on year to year basis.Also the firm has undertaken 126 Branch audits of 12 Banks.Internal AuditsReview and appraisal of internal control procedures operating in the company and giving suggestions about their improvement.Verifying whether the established policies and procedures are adhered to and reporting about deviations if any. Vouching of all books of accounts and submission of monthly reports.Scrutiny of debtors’ ledger, creditors’ ledger, general ledger and giving our comments thereon. Verification of stores records with reference to issue vouchers and goods received reports etc. Physical verification of stock, cash in hand, securities etc. Physical verification of fixed assets. Verification of salaries and wages records to ensure that salaries, wages, overtime and other allowances are correctly computed and paid. Verifying that all Government dues are paid in time and reporting about delays if any. Tax AuditsVAT AuditsEnergy Audits Chartered Accountant
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Sales Tax / Vat


Sales Tax / VatPreparation and filing of VAT Returns.Attending and completing the Assessment proceedings. We undertake VAT audits.
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Income Tax Returns | Sales Tax | Service Tax Filing | VAT | Professional Tax Refunds | Pune India


Tax Matters INCOME TAXDirect and Indirect Taxation-consultancy.Preparation of estimated statements of Income for calculation of Advance Income tax.Preparation and filing (online and offline) of Income Tax Returns of companies, firms, individuals, Trusts etc.To attend the hearings before Income Tax Authorities for completing the assessment proceedings To draft and file the appeals and to represent the cases before appellate authorities.To obtain the Tax Clearance Certificates from Income Tax Department.Preparation and filing of quarterly and etds of Income Tax deducted at Source from Contracts, Interest, and Professional Fees etc.Conducting Tax Audit under the provisions of Indian Income Tax Act, 1961.Compliances with respect to the income-tax Act, 1961, Wealth-tax Act, etc.SALES TAX Registration and enrollmentFiling of ReturnsPreparation and filing of VAT Returns. Attending and completing the Assessment proceedings. VATRegistration and enrollmentFiling of ReturnsWe undertake VAT audits. Rendering advice on a wide range of issues relation to VAT implications on cross-border transactions.Assistance in claiming VAT input credits. Suggestions on the right strategy to minimise the global VAT incidence.SERVICE TAX Advisory services with regard to applicability of the tax, as well as procedural compliance such as registration, assessments, filing to name a few.Review of contracts and agreements to help mitigate the overall incidence of service tax.Conducting Service tax health checks in order to determine the service tax implications on client operations, gauge compliance with legal provisions and suggest tax planning opportunities. PROFESSION TAXRegistration and enrollmentFiling of ReturnsAssessment and collection of taxPayment of TaxRefunds of excess paymentsRepresentation / compliance to the Auothorities.CUSTOMAdvisory services relating...
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Provident Fund Matters (Govt)


PROVIDENT FUND MATTERS ( GOVT ) Computation of salary per month on the basis of data made available to us as well as considering the deduction of Professional Tax , Income Tax and Provident Fund. Generation of Pay Slips of all employees for each month. Preparation of statements of projected income in case of all the employees, calculating amount of Income Tax required to be deducted on the basis of the declarations furnished by the employees Preparation and filing of quarterly and annual returns of tax deducted at source from salaries (i.e. Form No. 24). Preparation of annual certificates of deduction of tax of all employees (i.e. Form No. 16).
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Company Law Matters


Company Law Matters Consultation on Company Law Matters.Certification in respect of charges by taking search of ROC records.Drafting and maintaining minutes of the board and general meetings.Maintenance of statutory registers i.e. Register of Shareholders, Register of Transfer of shares, Register of charges etc. Designing the format of share certificate, printing them and issue them to shareholders after making payment of necessary stamp duty. Drafting of resolutions required under Companies Act. Representation before Company Law Authorities. We undertake all activities of efiling online and offline including formation of Companies. Accounting Services
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Provident Fund Matters


PF MATTERS (FOR VOLUNTARY / IN HOUSE PROVIDENT FUND) Computation of salary per month on the basis of data made available to us as well as considering the deduction of Professional Tax , Income Tax and Provident Fund. Generation of Pay Slips of all employees for each month. Preparation of statements of projected income in case of all the employees, calculating amount of Income Tax required to be deducted on the basis of the declarations furnished by the employees Preparation and filing of quarterly and annual returns of tax deducted at source from salaries (i.e. Form No. 24). Preparation of annual certificates of deduction of tax of all employees (i.e. Form No. 16). Accounting Firms
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Payroll Accounting Services | Payroll Computation Services


Payroll Accounting Computation of salary per month on the basis of data made available to us as well as considering the deduction of Professional Tax , Income Tax and Provident Fund. Generation of Pay Slips of all employees for each month. Preparation of statements of projected income in case of all the employees, calculating amount of Income Tax required to be deducted on the basis of the declarations furnished by the employees Preparation and filing of quarterly and annual returns of tax deducted at source from salaries (i.e. Form No. 24). Preparation of annual certificates of deduction of tax of all employees (i.e. Form No. 16). Chartered Accountant Firm
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Date Added: 02/12/2011
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