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Does Your Company Need a Social Media Policy?

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Several weeks ago, I wrote a guest post on PR Breakfast Club about the importance of transparency and full disclosure for PR professionals when posting online. While the Internet lends itself toward anonymity and pseudonymous user handles, it’s in the best interest of communicators to always disclose their relationship with a company, whether it is [...]

Jose Wejebe: A Tribute to One of My Favorites

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As many know, I love most any kind of fishing and I’m always looking forward to that next trip to the beach or lake. Growing up in Pensacola, Fla., fishing was as important as playing baseball, basketball and other sports; dare I say it was religion. That’s why last month I was very upset to [...]

Smile! Your Brand Is in Pictures

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In an instant, a single photograph can connect people, call for action or define a generation. On the other hand, a poorly thought-out advertisement can put even the most respected brands in a tailspin, resulting in a widely publicized scandal and very public backpedaling. In our latest white paper, Cookerly Public Relations investigates the power [...]

Use Strategic Communications to Get Ahead in Your Career

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An article this week in the Wall Street Journal, How Women Can Get Ahead – Advice from Female CEO’s, recounted opinions from 11 women CEOs of Fortune 500 companies about factors that fueled their careers and myths about the “advancement of women” they encountered along the way. While the topic of gender differences and discrimination [...]

Content Triumphs Over Advertising on Social Media

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In the race to Facebook’s IPO, all the news seemed focused on guessing just how high the valuation would be as well as the litany of reasons that it would achieve dizzying success. And then General Motors dropped what seemed like a bombshell: it would no longer advertise on Facebook. Seldom has a shift of [...]

Quality vs. Quantity in Media Relations

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Media relations is something we think about constantly at Cookerly Public Relations, and the question of quality versus quantity often comes up. For example, is it better to have five mediocre placements or one placement that hits the others out of the ballpark? While my colleagues and I work hard to make sure our clients [...]

Dimon Faces PR Crisis Head-on

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As I’m writing this blog post, J.P. Morgan shareholders are gathering in Tampa for their annual meeting. At the top of everybody’s mind will be the dollarsignr2.3 billion in trading losses the bank fessed up to recently. As its CEO, Jamie Dimon, admitted, the blunder handed ammunition to proponents of new, complex regulations that would [...]

OMG, That’s Totes Not Kewl :(

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When it comes to pet peeves, my list is long and ever growing, ranging from drivers who fail to use turn signals, to cars taking up multiple spaces and people who read over your shoulder on the train. In recent years, however, one irritation has begun to reign supreme – the increasing use of texting [...]

Why? Why? Why? Asking the Important Questions

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Pop quiz: What are the three most powerful letters in the alphabet? Answer: W-H-Y Think about it. “Why?” has the potential to change everything. Why would someone watch (and share) the video we’re about to produce? Why would we want a Pinterest page? Why are we printing these brochures? Why are people buying my products/services? [...]

You Are Not Your Audience

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As PR pros, one of the first lessons we learn is that to deliver real results for our clients (and their bottom lines), we need to take ourselves out of the equation. The second lesson is how to convince our clients they have to do the same thing. Why? Because in most cases, neither we [...]