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5W Public Relations Named PR Agency of Record for Scheckter’s OrganicEnergy

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5W Public Relations, a leading NY PR Agency is pleased to announce the addition of Scheckter’s OrganicEnergy to its growing roster of beverage and wellness brands. Scheckter’s OrganicEnergy is the world’s first 100% natural, organic and vegetarian approved energy drink that hinges on the goodness of nature. 5W Public Relations will execute a comprehensive public [...]

Public Relations and Social Media Today

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Public relations is one of the main industries that is being affected by the massive changes of social media. One of the main reasons for this affect is social media is done by the public and is public information.  The essence of public relations such as media relations, opinion leaders and crisis management has caused [...]

Ten Twitter Tips for Public Figures

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Ronn Torossian featured in Mashable on Twitter Tips For public figures, the digital age means one thing: a 24-7 rolling press conference. Think about it. We have around-the-clock cable news stations, social networks, newswires, bloggers, tweeters, and diggers. Everyone is in PR, and everyone needs a PR person. That’s exactly why anyone with even a [...]

5W Public Relations Expands Corporate Practice, Winning North American Chief Marketing Officer Conference and TBA Global

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5W Public Relations, a leading PR firm today announced the addition of North American Chief Marketing Officer Conference and TBA Global to its diverse roster of corporate clients. The North American Chief Marketing Officer Conference (CMO) is an independent organization that brings leading CMOs and top marketing executives together in one place for a day [...]

Tim Tebow Marketing by Ronn Torossian – Case Study

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Tim Tebow Marketing by Ronn Torossian View more PowerPoint from Ronn Torossian 5WPR | 5W Public Relations From temptation to privacy, the stakes in the Big Apple are different and one wonders how he will cope with the non-stop pressure. There’s no escape from the constant celebrity status in New York. So Tebow will need [...]

Ronn Torossian on Kate Middletons First Public Talk As Royal

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PR expert Ronn Torossian was asked by a fan: "Kate Middleton successfully made her first public address this week. What will this do for the way she is perceived by the public?" Here is his response: Ronn Torossian is the founder, president, and CEO of New York-based 5W Public Relations (www.5wpr.com). Under his direction, the [...]

Ronn Torossian Update: March Madness & Social Media

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Social media has increased in popularity and the way it is being used in the past two years. There have been many additions to the list of social media websites; Twitter has taken a huge jump in terms of advertisements and the way companies used it to interact with their consumers. For example, while a [...]

5W Public Relations Crisis PR – Ronn Torossian 5WPR

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“One of the best and worst things about social media is the instantnes of it. Which means it’s very good and it’s very dangerous,” says Ronn Torossian, CEO and president of 5W Public Relations. “I think any time there’s a lot of opportunity there’s also a lot of risk in social media”. Ronn Torossian is [...]

Ronn Torossian on the MARKETING DREAM Jeremy Lin

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Ronn Torossian on the Sports PR & Lin Given his chance, Lin seized the NBA spotlight with both hands, helping the Knicks to five straight wins with a string of stunning performances.   As the first ripples of "Linsanity" hit Asia, marketing men rubbed their hands with glee as they contemplated a potential candidate to fill [...]

Ronn Torossian, 5WPR CEO & Learning Annex | 5W Public Relations Careers

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Ronn Torossian, CEO of 5WPR Learning Annex 5WPR as one of "The Best Public Relations Agencies to Work For" for three years in a row. The New York PR agency ranked in the top 5 US PR firms, when employees were asked whether morale at their PR firm was high and whether they found their [...]

Why the Occupy Wall Street Protesters Will Occupy A Lot of Media Attention? They understand PR

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Observing the "Occupy Wall Street" protestors first-hand this weekend, one wouldn't think that this leaderless, disparate, unorganized group of no more than a few hundred people is a movement which would garner reaction from the White House, Republican Presidential candidates, and capture national media attention.

Donald Trump: Do it or Don't But Decide or your PR Will Be Hurt

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If you're looking for a master example of branding, and exploiting the art of publicity, look no further than Donald Trump. When one hears Trump, wealth, luxury, and opulence resonate -- but I think if he's not serious about running for President he needs to stop his campaign very soon he may forever damage his brand.

New World Order & New Media Order: how social media changed our world, again

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The 1970's counter-cultural poem " The Revolution Will Not Be Televised " couldn't be further from the truth today, as we see governments today shutting down social media, as "The Great Lie" is harder than ever before, as self-created content via social media has spread to the Middle East and worldwide

Start Small Again; How Small Businesses Can Become Social Media Adept

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Naturally, I relate easily to small business owners. Most small businesses in the U.S realize there is "something" about social media and online marketing, but are still extremely hesitant in treating it as seriously as their other operations. I share that notion from a PR standpoint" where social media is now an integral part of any PR plan, with different models suggesting different outcomes.

Don't Say "Farewell" to Campaigning Staff: A Sincere PR Tip to the Elected

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This coming week will put an end to an intensive congressional race throughout the country. The campaigning on both sides was said to be some of the most expensive in the history of congressional campaigning.