Feed: email traffic – Using Email Marketing to Drive Revenue - AggScore: 27.1

email traffic – Using Email Marketing to Drive Revenue

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pppEmail marketing is a powerful part of any successful marketing mix. When used wisely, it can be a very useful tool when looking for an effective way to drive more revenue through increased traffic to a website or landing page.ppConnecting with your clients and prospects, meeting their interests and needs, can all be accomplished with wellplanned and thoughtfully executed email marketing campaigns. However, it is not an easy process. Getting into the inbox and being opened can be a bit tricky, when you literally have only seconds to capture your prospects attention. This leaves a marketer with a greater challenge. Email marketers cannot afford to make careless mistakes. Sending irrelevant or unhelpful information may get your email deleted or spammed, which leads to missed sales and lost revenue.ppEffective Communication is based on KnowledgeppKnowing your target market is imperative in order to establish direct and meaningful communication. Sending the right messages and products to the right people is every marketers goal. Blind marketing leads nowhere. Every target must be identified by their demographics, along with their personal preferences and interests. Sending out generic campaigns to a massive audience is simply taking a chance to be spammed, which can only harm your brand and reputation.ppTake the time to profile your recipients, sending out customer surveys to get their opinions and interests. Find out what they want, what interests them. Companies discovered that after creating uptodate profiles on their clients, they could use incentivebased email marketing campaigns to gather further details on their recipients. This lead to a more customized and personal campaign, greatly increasing their click open rate.ppStay in Tune with your CustomersppThe marketplace is highly competitive. Within seconds, your clients can be swept away because of a few simple facts that you did not try to resolveppYour pricing became too high. You were not remaining competitive.ppThey had unresolved complaints with no follow up or resolutions.ppA competitor offered them a better deal.ppThey simply felt you did not care.ppCustomer Relationships are Worth NurturingppIt is more expensive to pursue new clients than to keep the ones that you already have. Did you knowppA repeat buyer spends over 30 more than a new client.ppRepeat buyers have a greater referral percentage than noncustomers.ppIt costs more to sell to a prospect than to sell that very same item to a customer.ppCustomers normally buy your products and services based on the relationship they have developed with you, or based on a trusted referral from a friend or associate. Repeat purchases are the foundation of growth. Referrals are in themselves a viral campaign spreading beyond your customers praises.ppMake your Email Campaigns Stand OutppEmail marketing is an art worth perfecting. Its rewards indeed are endless. Creating an accurate demographic email database, and understanding your targets buying preferences and behaviors, gives you the tools you need to send accurate and relevant information to the right customer at the right time. Driving more traffic through email marketing will help increase your revenue and grow your ROI.pp1. Create that sense of urgency A timepressured message with a valuable offer can be very effective. If people feel they will lose out, they are more prone to buy.pp2. Keep it clear and simple Do not make your recipients search for your call to action, or misunderstand what you are offering. Do not overwhelm your message with too much text and offers. Confusion leads to deletion.pp3. Keep it relevant Knowing your audience is key. Your message should be important and relevant for your recipient. Remember, they have hectic schedules and are quickly scanning their inbox giving you seconds to be noticed and opened.phrstronga href titleEmail Campaignss ArticlesEmail Campaignsastrong strongAbout the Authorstrong pphttpwww.activetrail.comppcoolbloggeryahoo.compphttpil.linkedin.cominjoycekuraspp

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