Feed: Both Apple and Google Announce Subscription Packages, Each Take Very - AggScore: 28.1
Summary: Both Apple and Google Announce Subscription Packages, Each Take Very Different Approach
Apple have been promising a subscription package for digital publications since the announcement of The Daily, and this week, after several delays, it was finally made official. Then, just a day later, Google stepped into the ring with their own version of a subs service,but with several key differences. First of all, lets look at Apple’s service. It doesn’t just [...]
Both Apple and Google Announce Subscription Packages, Each Take Very Different Approach
p styletextalign justifyimg classalignleft sizefull wpimage24217 titleapplevsgoogle srchttpblog.dialaphone.co.ukwpcontentuploads201102applevsgoogle.png alt width300 height223 Apple have been promising a subscription package for digital publications since the announcement of emThe Daily, emand this week, after several delays, it was finally made official.Then, just a day later,Google stepped into the ring with their ownversion of a subs service,but withseveral key differences.pp styletextalign justifyFirst of all, lets look at Apple8217s service. It doesn8217t just apply to magazines, but to newspapers, music, video and eBooks too. Aapp publishers will be able to provide a subscription for anything between a week and a year and set their own cost. Crucially though, Apple will then take 30 of this amount.pp styletextalign justifyElsewhere in their press release, Apple clarified a point which recently saw Sony8217s emReaderem app refused admission into the store, saying that 8220publishers may no longer provide links in their apps to a web site, for example which allow the customer to purchase content or subscriptions outside of the app8221. Although companies can sell subscriptions on their own website, where they won8217t be subject to Apple8217s 30, they must repeat any offers inside the app too, meaning there won8217t be any offsetting of price.pp styletextalign justifyThe reaction to all this has been strong, with bloggers condemning the move and companies such as music service Rhapsody, saying in no uncertain terms that Apple has done something unspeakable to the online music subscription business. Talk of an antitrust investigation in Europe has already begun. Others, such as emThe Dailyem obviously and emT3em, have both introduced their subscription service already.pp styletextalign justifyThen, in amongst all the controversy, Google launches One Pass, a subscription and paywall service of their own, where users will be able to use their Google accounts to login and pay for magazine and newspaper subscriptions. Google though, will only be taking around 10 of the price, which they say is to cover their costs. They won8217t be placing restrictions on pricing, they will supply users details to the publishers unlike Apple, and the service will work on many different devices.pp styletextalign justifyOne Pass will also offer the publisher the chance to experiment with different payment options, from 8216metered access8217 to freemiumstyle packages where users must pay to continue. At this early stage, One Pass only supports digital magazines and papers, but in the future could expand to include other services too.pp styletextalign justifyIn fact, with Honeycomb set to launch on plenty of devices over the coming months, subscription services will become even more important, so we expect this will happen sooner rather than later.pp styletextalign justifySo, evil corporation Apple battles it out with Google, the people8217s friend. Nothing new there!pa targetblank relnofollow hrefhttpblog.dialaphone.co.uk20110218bothappleandgoogleannouncesubscriptionpackageseachtakeverydifferentapproachMobile Phone Bloga
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