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Thinking Around the Edges of Promotional Products

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What products do you think of first when you think about promotional products? Pens? Tote bags? Coffee mugs? Key chains? These may be among the most common promotional giveaways, but sometimes they’re not the best suited for your promotional campaign. It’s easy to do the same thing over and over. It’s much hard to think [...]

Economy is in Bad Shape

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According to DNC party chairwoman Debbie Wasserman Schultz: “We own the economy. We own the beginning of the turnaround and we want to make sure that we continue that pace of recovery, not go back to the policies of the past under the Bush administration that put us in the ditch in the first place.” [...]

Balanced Budget: Theory vs Reality

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I’ve long made a joke that credit cards are evil. But that’s not true. When a person who is responsible with their money uses a credit card responsibly, credit cards are not evil at all. Try renting a car or making a hotel reservation without a credit card. Credit cards also offer a level of [...]

Developing Content for Social Media

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Recently we discussed some of the most popular platforms for social media for a small business. The focus was on a company blog, facebook and twitter. This week we’ll dive into strategies for the development of content for these platforms. Most of us involved with small business have to wear multiple hats and don’t have [...]

Recommended Reading: First, Break All The Rules

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Like many people, I’ve continued to look for ways for self-improvement. As a small business owner and entrepreneur, much of what I have learned about business has come from experience. Learning on the job. And a lot of trial and error. A few years ago I was faced with running a business that had rapidly [...]

Don’t Market In The Dark Any Longer

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As a marketing consultant, I’m sometimes surprised at the number of business owners who don’t bother to understand their ROI or their target audience. Knowledge is the key to understanding your marketing. And without this knowledge, you’re marketing in the dark. Return On Investment (ROI) I’m sure most of you are already familiar with this [...]

Building Brand Awareness with Brand Names

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Utilizing promotional products is a great way to build brand awareness for your organization. There are thousands of products available at virtually every price point imaginable. So where do you start? How about leaning on somebody else’s brand to help build your own brand awareness. When a name brand product is used as part of [...]

Social Media 101 for Small Business — An Introduction to Web 2.0

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Sometimes just getting started with something new can be intimidating. Social media sounds a little scary. And many small businesses are still trying to discover how they can implement social media into their marketing plans. It’s really not that difficult. And it doesn’t have to be that time consuming. But it does take a little [...]

Transforming Employees Into Advocates

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I’ve read several books and articles over the years about transforming employees into advocates. As business owners and managers, one of our greatest challenges is developing comprehensive strategies for recruiting, hiring, developing, rewarding and recognizing our employees. It’s these strategies and your company’s culture that can turn an employee into an advocate. While many companies [...]

Making Bing and Yahoo Happy This Week

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I’ve spent years dabbling in SEO, but do not consider myself an SEO professional. Search engine optimization and search engine management (SEM) were among the many roles I fulfilled at my last job. SEO is now more of a hobby than a job for me. I still enjoy reading the many great online resources for [...]

Simply Improving Your Life is Simple

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As we start the new year, I thought it would be a good time for reflection and to share some thoughts on life and fatherhood. These are some of the ways I’ve strived to improve my life the last few years. Sometimes it’s paying attention to the little things that can improve your well being, [...]

An End to Uncertainty Will Benefit Business

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Our country is facing a number of problems right now. Unemployment has continued to be high. We have huge deficits for as far as the eye can see. Our nation debt is around dollarsignr14 trillion and growing. Our politicians in Washington have been more focused on the expansion of government services, and regulating businesses, than [...]

Printability is Key in a Good Logo

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I have been involved in the design world and the printing industry for more than 20 years. I owned a small graphic design firm, and now own a promotional products company. I’ve been responsible for printing thousands of logos on countless different products. There are many important elements to consider when designing a logo — [...]