Feed: SuperFast PPC - AggScore: 46.4

How Google Thinks

Google tries to juggle the interest of different people. Google prioritizes the user’s experience with the search engine. Next is the advertisers needs and wishes which is to get positive ROI and make revenue. Finally there is Google that has the main goal of giving users a good good experience and at the same time also make money. It’s a very delicate balancing act to give results to all three sectors.

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Achieving A High Google Quality Score

The better you get at Adwords the cheaper it gets. Google rewards ads that give users a good experience. So if you write an ad that is better than your competitors then Google rewards you for that. A good indicator of this is the amount of clicks that the ads is receiving. If it gets tons of clicks then it must be good or it must be relevant. Google does this by raising or lowing the quality score of a certain ad.

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What Google Is Looking For

Google has their own algorithm to decide good Adwords campaigns just like how they check the quality of websites. Here is Mike And James’ take on what Google looks for in Adwords campaigns.

Historical CTR

• of keyword and ad
• of account
• of display url
• in that geography

Other CTR factors

• normalized by position
• but not perfect
• only on search network

Relevance

• driven by CTR not cemantics

Landing Page Quality

• relevant content
• transparency
• navigability
• problems: policy or UX
• can hurt, not help

Weight Of Factors

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The Importance Of Google Quality And Visible Score

In terms of quality and visible score this is their equivalent rating:

8-10 = Awesome

7 = Good

5-6 = Not Bad

3-4 = Watch out

1-2 = Major Problems

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Typical Campaigns To Get Targeted Traffic

Here we talk about the typical campaigns for Adwords. These are the types of campaigns we can apply to grab targeted traffic.

Typical Campaigns:

• Brand
• Main Products
• Competitors
• Iphone
• Display
• Managed Placement
• Remarketing
• Topic Targeting
• Interest Targeting

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Search Network Campaign

The overview of the search network campaign. Mike Rhodes talks about the search network campaign on the adwords interface. We need to build the foundation first or the basics in order to make successful campaigns in the future. Some of the components of the search network campaign are:

Outcome

• Build first campaign
• Know how to build future ones

First Search Camp Build

• Using the interface
• Using Adwords editor
• The fast way
• The really fast way

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