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New Promotional Item Idea – iPhone Stand

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A growing part of Ballantine’s business is helping clients with promotional items and giveaways. Sometimes they go hand in hand with direct mail as we’ll feature on our blog soon. And sometimes we do solo projects like tablecloths, bags, pens, … Continue reading →

January Case Study Featuring Guilford Press

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The January 2012 issue of our “Sample of the Month” case study newsletter features our client Guilford Press and their 12 version postcard campaign to generate interest in their course books. Ballantine handled the printing and mailing of this project. … Continue reading →

Direct Marketing Trends for 2012

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Our annual direct marketing trends white paper is complete and ready to read. The white paper covers trends in direct mail, email marketing, integrating traditional marketing processes with technology and social media, and more. The trend predictions are based on … Continue reading →

2011 Direct Marketing Trends Recap

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As 2011 comes to a close, I hope that your company’s marketing efforts were successful! However, in marketing, there’s always room for improvement. We saw a lot of successful trends in direct marketing over the last year, and perhaps some … Continue reading →

Increase the Effectiveness of Your Message with Targeted Email Lists

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While occasionally you do want to send a common email to your entire distribution list, sending specific messages to targeted email lists can be more effective because each of your prospects are seeing the most relevant messages, and messages they … Continue reading →

Happy Holidays from Ballantine

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Creating an Effective Direct Mail Postcard

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A marketing postcard is one of the most basic pieces of direct mail that you can create. It’s small, requires no folding or assembly, and can include just about any message you want to deliver. However, the simplicity of a … Continue reading →

Use Bulk Email Marketing Services to Ensure Your Message is Read

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Email is one of the fastest ways to get a message out to a prospect list, but can have a lot of quirks in development.  As an example, say you’re sending a postcard mailer to your direct mail list.  While … Continue reading →

Introducing Ballantine Digital – SEO & Social Media Services

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We have super exciting news to share today regarding what’s contained in this official press release. The Ballantine Corporation has created an SEO and social media agency division called Ballantine Digital. In a nutshell, we provide full-service SEO & social … Continue reading →

Keeping Your Message Consistent With Multi-Channel Marketing

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Multi-channel marketing is the process of using multiple “channels”, or marketing media, to reach customers.  A channel can be anything from a brick and mortar store front to email marketing, direct mail, catalogs, TV commercials, trade shows, social media, and … Continue reading →