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The November 2009 issue of our ‘Sample of the Month’ direct mail case study features our client Tricycle Magazine and their test of a triple postcard with tipped-in BRE versus a standard multi-component #10 control package. Tricycle worked with Next Steps Marketing, their circulation marketing services partner, to execute this test with Ballantine handling the printing [...]

Have you heard about offset printing services, but you’re not really clear as to what offset printing is exactly? This blog post will help educate you on today’s most popular printing process.   In a nutshell, offset printing is where an image is transferred from a plate —> to a rubber blanket —> to paper. This process [...]

We’ve got a new video to share with you about self-mailers and BRE’s. And this one is special because not only is it a Halloween edition, but we also added a blooper reel at the end. The bloopers will hopefully add a somewhat funny element to our videos moving forward. Enjoy!   Would you like us to brainstorm [...]

We’re back from the DMA09 conference in San Diego, CA. Here’s a picture of us at our booth: Expectations We went to the show with very low expectations because of the economy and travel budgets being cut. But we left happy because the energy in the exhibit hall was very active and we met a lot of [...]

Quick creative tip… If you’ve designed a brochure that includes copy changes reversing out of a four-color background (a headline, for example), consider changing that background to a PMS fifth color. By doing this, each version change will only affect one plate instead of all four plates. This will more than offset the increase in cost [...]

We haven’t done a “green” post in a while so I figured one was overdue. This post is going to be a random string of stats and thoughts. ### The debate rages on about the direct mail industry not being environmentally-friendly so I thought it would be interesting to reprint some eye-opening stats from the September issue [...]

Do remember snap pack mailers (also referred to as snap paks)? They were very popular in the past because they are inexpensive and they get opened. Well, our new video below is going to take you on a trip back to the future with snap packs. If you have any questions after watching, please email Ryan [...]

We’re exhibiting in booth 2322 at the upcoming DMA09 Conference & Exhibition from October 18-20. The conference is held at the San Diego Convention Center in San Diego, CA. At DMA09 we’ll be showcasing our direct marketing production solutions which includes copy & design, direct mail printing, mailing & commingling, variable data digital printing and personalized [...]

The September 2009 issue of our ‘Sample of the Month’ direct mail case study features our client Camelback Mountain Resort and their test of oversized postcards to generate new customers for their Camelback Season Pass and renew existing customers. This was the first time Camelback used direct mail for an in-season promotion and they relied on [...]

We’re exhibiting and speaking at the upcoming CircDayLA 2009 conference on Thursday, October 1st at The Los Angeles Athletic Club in Los Angeles, CA. John Cote of Ballantine will be speaking with Greg Wolfe of Circulation Specialists, Inc. in a session titled DIRECT MAIL & MORE: This Worked, That Didn’t! CircDayLA is a one-day conference filled [...]