If you regularly send out self-mailers, don't forget that (most times) you can include a BRE. Watch this video to learn more. Blooper reel at the end.
http://www.ballantine.com/blog/ By Ballantine
Tags : advertising, ballantine, bre, direct-mail, direct-marketing, mail, mailing, marketing, print, printing, self-mailer
Date Published: Oct 30, 2009 - 10:42 am
Do you remember snap packs? They are inexpensive and they get opened. Watch this video for more info.
http://www.ballantine.com/blog/ By Ballantine
Tags : advertising, ballantine, direct-mail, mailer, mailing, marketing, snap-pack, snap-pak
Date Published: Oct 07, 2009 - 8:45 am
Effective September 8th, 2009, the USPS is set to update the requirements for booklet tabbing. If you mail out these types of mailers, it's crucial you know what these changes are.
By Ballantine
Tags : advertising, direct-mail, direct-marketing, mail, mailer, mailing, marketing, postage, postal, print, printing, usps
Date Published: Aug 19, 2009 - 9:30 am
The USPS Intelligent Mail Barcode (IMB) may look complex, but this video will show you how easy it is to read and decode it.
By Ballantine
Tags : Barcode, Direct-Mail, Direct-Marketing, IMB, Intelligent-Mail-Barcode, Mail, Mailing, Marketing, Print, Printing, USPS
Date Published: Jul 01, 2009 - 8:48 am
If you've ever wondered how a roll fold self mailer type of mail piece is produced -- printed, folded, scored, etc. -- this 4 minute video is for you.
By Ballantine
Tags : advertising, ballantine, direct-mail, direct-marketing, mail, mailer, mailing, marketing, print, printing, self-mailer
Date Published: May 21, 2009 - 9:53 am
This 2 minute video talks about how and why it's possible to increase the size of a direct mail piece at no additional cost.
By Ballantine
Tags : advertising, ballantine, creative, direct, mail, marketing, print, printing
Date Published: Apr 17, 2009 - 2:44 pm
If you mail out a catalog type mailer - catalogs, magalogs, booklets, etc. - this 3 minute video will give you 2 ways to cut postage costs significantly.
By Ballantine
Tags : advertising, ballantine, booklet, catalog, direct, direct-mail, direct-marketing, magalog, mail, marketing, postage, postal, print, printing, usps
Date Published: Mar 12, 2009 - 10:16 am
Meet the people behind The Ballantine Corporation, a NJ-based direct mail company established in 1966.
By Ballantine
Tags : advertising, ballantine, direct, mail, marketing, print, printing
Date Published: Feb 27, 2009 - 2:09 pm
If you're familiar with, or you regularly mail a standard double postcard, you should find this video helpful.
It talks about a format tweak that increases payment with order.
By Ballantine
Date Published: Feb 26, 2009 - 9:45 am
Our previous direct mail video talked about one card mailing option, other than plastic cards, called clean release cards. This new video talks about Xerox Custom ID Cards, a second option.
By Ballantine
Tags : advertising, ballantine, cards, direct, mail, mailing, marketing, print, printing
Date Published: Feb 09, 2009 - 10:29 am
Do you include plastic cards in your direct mail packages? If so, you might want to consider testing clean release cards instead. Watch this video to learn more.
By Ballantine
Tags : advertising, ballantine, direct-mail, direct-marketing, mail, mailing, marketing, membership-cards, plastic-cards, print, printing
Date Published: Jan 19, 2009 - 1:28 pm
Commingling can potentially lower your direct mail postage costs and speed up delivery. Find out how it all works in this 5 minute video.
By Ballantine
Tags : advertising, ballantine, commingle, commingling, direct-mail, direct-marketing, mail, mailing, marketing, postage, postal, print, printing, usps
Date Published: Jan 12, 2009 - 3:13 pm
If you're thinking about testing a roll fold self mailer, watch this quick video for a very important creative tip.
By Ballantine
Tags : advertising, ballantine, direct-mail, direct-marketing, mail, mailer, mailing, marketing, print, printing
Date Published: Jan 12, 2009 - 3:06 pm
This 3 minute video will educate you about what a 2-way match is for direct mail and how it works.
By Ballantine
Tags : advertising, ballantine, direct-mail, direct-marketing, mail, mailing, marketing, print, printing
Date Published: Jan 12, 2009 - 3:06 pm
In this direct mail video, we talk about how we tweaked a client's outer envelope to cut their costs by about $2,000.
By Ballantine
Tags : advertising, ballantine, direct-mail, direct-marketing, envelope, envelopes, mail, mailing, marketing, print, printing
Date Published: Jan 12, 2009 - 3:04 pm
