Feed: Mad Fish SEO News Blog - AggScore: 61.7

A Look at Direction Service

Every so often, Mad Fish SEO comes across organizations so important to local communities that we jump at the opportunity to get involved.  Direction Service is just such an organization.

Direction Service of Eugene is a local non-profit corporation that helps families of children with disabilities and special needs get the services, care and programs they need. The group strives to reduce stress and confusion for these families by helping them access resources they may not have otherwise known were available.  Much of the work provided by Direction Service is done in conjunction with a child’s school to ensure that each child is getting the right kind of education for their needs as well.

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How to Give Your Visitors Web Content They Can Sink Their Teeth Into

As search engine optimization has become increasingly important for companies who want to strengthen their online presence, the amount of content floating around the internet has multiplied exponentially. Businesses constantly send new content out into the ether, hoping it will help them improve their keyword rankings – but, unfortunately for the average web user looking for helpful information, most of this content is targeted at search engine web crawlers rather than at the actual people who must wade through it all to find what they’re looking for.

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Optimizing Your Business Listings for Local Search

Google’s addition of local search results has given businesses a new type of fruit to reach for in their search engine marketing efforts. While the concept didn’t even exist just a few years ago, local search now captures 20% of all searches, displacing organic search results.

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Mad Fish SEO Launches Proprietary Analytics Portal

Mad Fish SEO is excited to introduce Mad Fish Elements, its new web analytics and reporting platform, Mad Fish Elements.

Mad Fish Elements offers reports and statistics in an easy-to-visualize format so that marketing managers can quickly see progress being made by their SEO campaign and identify areas of opportunity for future endeavors.

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Mad Fish SEO Has Moved!

In June, Mad Fish SEO moved its offices up the street to the Woodlark Building in downtown Portland.  The move allowed Mad Fish SEO to expand its space to create a more collaborative team environment.  The new office also incorporates additional infrastructure to keep our SEO web team running smoothly.  And frankly, we are all appreciating the bigger windows and corresponding sunlight they are providing us.

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Mad Fish SEO Sponsors Raleigh Hills Little League

Mad Fish SEO is gearing up for Spring training. Okay, so none of us are officially in training for anything too physical but we are excited to be part of the training for some great little leaguers.  This year, Mad Fish SEO is sponsoring the Raleigh Hills Little League teams.

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MadFood Drive | Thank You From Mad Fish SEO!

A Big THANK YOU to everyone who participated in our first MadFood Drive for the Oregon Food Bank.  We had a tremendous response from our friends here at the Postal Building downtown, as well as clients and local friends!  Thanks to the generosity of so many, we will be dropping off 125 lbs of food and over $300.00 in cash donations to help feed those in need this holiday season!

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MadFish SEO Sponsoring MadFood Drive | December 1 – 15

This past year, the number of emergency food boxes distributed to Oregon’s in-need families increased by over 14%. Those in need represent young families, children, retirees and the disabled. This holiday season, Mad Fish SEO is encouraging our neighbors, colleagues and customers to help the community around us by donating to the Oregon Food Bank.

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How To Move a Website without Losing Your Search Rankings

For any number of reasons it can sometimes become necessary to move a website to a new domain. When done correctly, moving to a new domain can be simple and flawless.  Unfortunately, there is only one way to do it right, and a million paths for getting it wrong.

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Advanced SEO URLs in Apache and IIS

When making a website SEO friendly, one of the first orders of business is analyzing the URL structure.  If the website utilizes the proper keywords in the URL filenames, then the next step is to make sure that search engines (and users) are only able to view one version of each page.

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Mad Fish SEO Quarterly Update

The crew at Mad Fish SEO has been swimming in projects the last few months, launching new web sites, growing marketing campaigns and creating a few handy tools for ourselves.  It is no wonder September kind of blew past us.  Can it be October already?  At least we spent that time putting together some great projects that we are pretty excited about.

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Keyword Importance in URLs

In the recent Search engine ranking report from SEOmoz, the number ten (out of 24) ranking factor was “Keyword Use in the Page Name URL (i.e. madfishseo.com/folder/keyword.html).

It appears that it is becoming more important to make URLs descriptive, accurately describing a web page’s content. After the SEOmoz report was released, I racked my brain as to why something so exploitable could be such a huge factor. It seems that spammers could easily exploit this factor, and create poor quality websites with keyword rich URLs much like they did prior to 2004-2005. In 2005 Google appeared to be cracking down on this type of website spamming and those websites still appear to mostly be filtered lower in the results.

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Do Search Engines Understand Your Site?

Every quality SEO campaign setup should start with a thorough analysis of the website’s code.  The reason for the code analysis is two fold: 1.) make sure a search engine crawler can make it through the page and find the pertinent content, and 2.) make sure that a search engine crawler best understands the pertinent keywords of each page.

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Twitter for Business

A client recently asked how much effort should really be put into Twitter. Their understanding was that it was just a platform for voyeurism at its finest, where kids and adults can share intimate or inane details to people who may or may not care. As someone who has been following Twitter for quite some time and who has seen it evolve heavily just in the last year, I was a bit surprised by this assessment. I quickly realized that the benefits that Twitter can have for a business, if used correctly, are not on the surface obvious, especially for those still thinking about marketing in the most traditional sense. Twitter can be used to promote and spread the word about traditional marketing campaigns. But it can also be a great venue for less structured, more grass roots, marketing (think scrappy marketing).

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4 Questions I Ask When Writing a Blog Post

Zillions of blogs – that’s what I feel the internet is cram-packed with.  There are so many wonderfully written blogs worth reading and following; I have blog-reader guilt weekly because I have no time to read them all.  But, there are a lot of garbage blogs out there as well streaming pointless content for the sake of making noise in cyberspace.  I have written blog content for a number of companies and groups and have found that if I can answer yes to four pointed questions about any topic for any blog, then I can feel good about putting it out to the world.

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