Feed: Advertising Age - Digital - AggScore: 57.0

Twitter Opens Up Self-Serve Ad Platform to 10,000 Small Businesses

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Self-serve is expected to be a cornerstone of Twitter's revenue growth, though its contribution will be small early on while it looks to scale the number of small businesses using its platform.

Reuters' U.S. News Push Signs on Yahoo, AOL, MSNBC.com

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Reuters America also intends to improve on traditional wire services by taking more signals from its customers, partly through Reuters editors "embedded" in their newsrooms.

Some Will Have to Pay for March Madness

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Those wanting to watch select parts of the basketball tournament digitally will pay a fee of $3.99, the company said.

BBH Launches Business With Video Game for Chupa Chups

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Bartle Bogle Hegarty is creating a venture that connects its Chupa Chups client with game developers to help the brand leverage the interactivity and stickiness of social networks.

Jennifer Hudson's Whitney Houston Tribute So Moving People Stopped Tweeting

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Twitter was on fire at Sunday's Grammys -- until Jennifer Hudson took the stage.

CBS Corp. May Create Original Series for Netflix

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"Until they are doing 22 hours a week of premium content, we don't look at them as a competitor," CBS Corp. CEO Leslie Moonves said.

Facebook to Release Timeline for Brands This Month

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The new pages will start in beta with a handful of partners and be released to more marketers in stages, according to two executives briefed on the plans.

HuffPost Streaming Network Taps Al Jazeera English Host

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Ahmed Shihab-Eldin, most recently the co-host of an Al Jazeera English TV show called "The Stream," is joining HPSN as its first producer-host.

Viral-Video Genius Damian Kulash, Lead Singer of OK Go, Tells All

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OK Go's latest video doesn't shove Chevy logos in your face. "But look at what it's doing for their marketing," says the rocker in this Q&A.

Glam Media Hires Top A-B InBev Digital Marketing Exec

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Glam has made a big marketing hire in Erin Matts, who was chief digital officer at OMD before joining the brewer, as it prepares to file for an IPO.

Apple Slashes iAd Pricing Again as Mobile Ad Share Declines

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Facing stiff competition from Google, Apple is lowering prices to $100,000 and boosting payments to app developers.

Zynga: Advertising Accounts for 9% of Our Revenue

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Online gaming company is looking to ad revenue to help decrease its dependence on payments, and on Facebook.

Netflix Said to Plan Another Original Series, Increasing Challenge to HBO

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The comedy "Orange is the New Black" becomes the second original series bankrolled by Netflix, following "House of Cards." Netflix also has rights to "Lilyhammer" and new episodes of "Arrested Development."

China Taxi Exercise Queen Returns With Another Dose of Big-Haired Fabulosity

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The 1980s-inspired fitness instructor who shocked Chinese commuters with her over-the-top persona last summer is once again urging white-collar workers to get fit, even if it means working out while riding in a taxi.

Amazon Looks to Enter Original Programming Battle

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Amazon is seeking talent to create its own original programming, making it the latest player in streaming video to try to develop new series. It's got its eyes on comedy and children's series.