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Mac Pro on the Chopping Block?
If you read Apple Insider you've heard the rumor, the next product to be jettisoned by Apple will be the Mac Pro. The main culprit, as was the case with the Xserve, is slow sales. Which all makes perfect sense but doesn't address the deeper question of…
Date Published: Nov 02, 2011 - 2:58 pm
Steve Jobs: Hero or Fiend?
The reaction to the death of Steve Jobs has been predictable, specials on TV, magazine covers and moments of silence. Not really surprising, mass mourning is part of being famous. The flip side of the adulation is that people are going to hate…
Date Published: Oct 26, 2011 - 12:25 pm
How Badly is Timothy Cook Effed?
Tim Cook is in the uncomfortable position of replacing Steve Jobs . You're thinking that Tim gets to run one of the coolest companies in the world, makes so much dough that his weekly paycheck has to be extra long to hold all the zeroes and sets…
Date Published: Oct 18, 2011 - 3:07 pm
August 11, 1955: Steve Wozniak Born
Steve Jobs had the marketing savvy but Steve Wozniak had the technical skills. Interested in technology at an early age Woz, as Steve Wozniak is popularly known, would go on to design the Apple I, the Apple II and a very slick, and very popular disk drive.
Date Published: Aug 11, 2011 - 11:00 am
August 10, 2004: iTunes Hits Million Song Catalogue Mark
When Apple first released iTunes at the 2001 MacWorld San Francisco people saw the program as both a useful addition to the Mac software library and an admission that Apple felt it had missed the boat on the music swapping revolution.
When the iPod came out…
Date Published: Aug 10, 2011 - 11:02 am
August 9, 1987: HyperCard Released
Apple has overlooked a lot of potential hits over the years but one of the biggest mistakes was HyperCard.
It was a new way of managing information that relied on a note card metaphor. Users could enter information on the virtual note card and link…
Date Published: Aug 09, 2011 - 11:09 am
August 8, 2005: iTunes Is a Hit in Japan
iTunes rolled out in the United States in XXXX. Japan was a different matter. Apple was able to reach a deal with the music providers in the land of the Rising Sun until the second half of 2005.
When iTunes was introduced in the United States…
Date Published: Aug 08, 2011 - 11:06 am
August 7, 1997: Bill Gates Appears at MacWorld
Gather a herd of Mac lovers in a centralized location, get Steve Jobs to do the keynote and you have a recipe for a lot of "boos," at least if the presentation also includes an appearance by Bill Gates on a giant video screen.
Bill Gates…
Date Published: Aug 07, 2011 - 11:00 am
August 6, 1997: Apple Board Shakeup
Looking at the list of Apple Presidents over the years, you'll note quite a bit of change. Starting with Michael Scott the position then went to Mike Markkula. Markkula was succeeded by John Scully who was followed by Michael Spindler and Gil Amelio. Finally, Steve Jobs returned…
Date Published: Aug 06, 2011 - 11:04 am
August 5, 1997: The Return of ChiatDay
When Steve Jobs was ousted from Apple, ChiatDay soon followed. Obviously, feeling the move was a mistake Steve took out an ad saying that Apple had made a huge blunder by axing ChiatDay.
In full control of Apple for the first time Steve quickly switched the…
Date Published: Aug 05, 2011 - 11:00 am
August 4, 1997: Think Different Campaign Revealed
What do John Lennon, Picasso, Albert Einstein, Muhammad Ali and Ted Turner all have in common? They were all featured as people who, ungrammatically, "Thought Different" in Apple first marketing campaign post Steve Jobs return.
Te campaign attempted to make the Mac the computer of choice…
Date Published: Aug 04, 2011 - 11:37 am
August 3, 1993: Newton Debuts
Apple was counting on the Newton to replace the Mac as the company's primary source of income. Then President John Sculley had thrown all his weight behind the project and the engineers who worked on the device read like a cast of Apple All-Stars.
The Newton…
Date Published: Aug 03, 2011 - 10:27 am
August 2, 2005: Mighty Mouse Released
The debate about the one button mouse raged for years. Proponents claimed that the one button mouse was easier for novices to use and cited early Apple research to back up their claims. Those that disagreed said the single button mouse was too limited and in the…
Date Published: Aug 02, 2011 - 11:00 am
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