Summary: Seth's Blog
Seth Godin's riffs on marketing, respect, and the ways ideas spread.
You probably have very little privacy at all, giving it up a long
time ago. If you've got a charge card, the card company already
knows what you do, where you go, how you spend your money, what
your debt...
Date Published: Feb 17, 2012 - 3:06 am
Memo to search engines: we're smart enough to look at more than
five search results above the fold. As the web has gotten more
crowded, sites regularly expose us to dashboards crammed with
information. Sometimes there are more than a...
Date Published: Feb 16, 2012 - 9:30 am
It's an insult. If someone (who isn't John, Paul, George or Ringo)
calls you a fifth Beatle, they're not being nice. For fifty years,
people have been proclaiming that they're intimates, part of the
story, a key component of the...
Date Published: Feb 16, 2012 - 3:02 am
But bravery does. The challenge of work-life balance is a
relatively new one, and it is an artifact of a world where you get
paid for showing up, paid for hours spent, paid for working. In
that world, it's clearly...
Date Published: Feb 15, 2012 - 3:25 am
As I was scurrying to meet someone coming in on the 11 am train, I
realized that there's a huge difference between meeting a train and
making one. If you're rushing to make a train, you have to be
there...
Date Published: Feb 14, 2012 - 3:48 am
Social media has amplified two basic human needs so much that they
have been transformed into entirely new behaviors. Sites have
encouraged and rewarded us to spout, to talk about what we're up to
and what we care about. And...
Date Published: Feb 13, 2012 - 3:43 am
More often than not, the selfish person is insecure, fearful and
filled with doubt. The selfishness springs from his belief that
this is his only good idea, his last dollar, his one and only
chance to avoid failure. "I need...
Date Published: Feb 12, 2012 - 3:30 am
Almost always talk like they know what they're talking about.
That's why it pays to invest more time than you might imagine on
the vocabulary, history and concepts of your industry. Insider
language, terms of art, the ability to use...
Date Published: Feb 11, 2012 - 3:39 am
...to start heading in the right direction.
Date Published: Feb 10, 2012 - 3:55 am
To celebrate the launch of Squidoo's new UpMarket magazine, we got
permission to post an audio interview I recently did with Darren
Hardy of Success. You can find it here. Thanks for listening.
Date Published: Feb 09, 2012 - 1:06 pm
If I tell you, "I'm going to the baseball game," it seems as though
you're likely to understand what I mean. Of course, you won't. When
George Will goes to a baseball game, it's a religious experience.
Me, I don't...
Date Published: Feb 09, 2012 - 3:46 am
Before your link gets clicked or your proposal gets read, a busy
person is going to triage it to find out if it's even worth
glancing at. Since everyone is now connected, the new permeability
has created a deluge of...
Date Published: Feb 08, 2012 - 3:43 am
But it is the new reality for just about every organization.
Vertical marketing means the marketer (the one with money) is in
charge. Vertical marketing starts at the top and involves running
ads, sending out direct mail and pushing hype...
Date Published: Feb 07, 2012 - 3:09 am
Rule one: You can build a business on the foundation of great
customer service. Rule two: The only way to do great customer
service is to treat different customers differently. The question:
Who is your customer? It's not obvious. Zappos...
Date Published: Feb 06, 2012 - 3:26 am
Good luck with that, there aren't any. If you hesitate when leaping
from rope to another, you're not going to last very long. And this
is at the heart of what makes innovation work in organizations, why
industries die, and...
Date Published: Feb 05, 2012 - 3:01 am