Feed: Seth's Blog - AggScore: 73.8

If you approve or create online forms or deal with consumer interactions, I hope you'll think about the following: 1. If you have more than seven items in a pull down list, you have failed. Human beings have no trouble...

It's almost impossible to communicate something clearly and succinctly to everyone, all the time. So misunderstandings occur. We misunderstand a comment or a gesture or a policy or a contract. And then what happens? Well, if we're engaged with someone...

Many people buy a car (probably their single biggest discretionary purchase) based on slamming a door, kicking a tire and judging the handshake of a salesperson. We choose a surgeon based on the carpeting in his office and a politician...

If you walk into a company-owned cell phone store to sign up for a contract, what are you worth? Given the huge gross margins at AT&T and Verizon and the standard two-year contract, I think it's easy to figure on...

Random thoughts from all over for those of us hungry for new ways to think. This month's list is here. The previous list was blogged in September.

is that once you do, then they can ignore you.

There are only two ways to win in the market. You can create a breakthrough. A promotion so powerful that people can't help but engage. An innovation so remarkable, people can't help but talk about it. A pricing strategy or...

If your business needs money, it seems as though you have two choices: Get a loan from a bank Raise equity from an investor, giving up part of your company in exchange Banks are everywhere, so the idea that they...

Some people are way better at this than others. The other day, I was talking to someone about a complex and specialized issue. It's quite possible that this was the first and only time in the history of the world...

Some book publishers don't like the Kindle. Either they're afraid of it or they've crunched the numbers and they don't like what they see. (Some days, 95% of the top selling Kindle titles are free... demonstrating that digital goods with...

So, if it's true that to a person with a hammer, every problem looks like a nail, the really useful question is, "what sort of hammer do you have?" At big TV networks, they have a TV hammer. At a...

Getting someone to switch is really difficult. Getting someone to switch because you offer more of what they were looking for when they choose the one they have now is essentially impossible. For starters, they're probably not looking for more....

If I had to pick a book of mine to recommend that you haven't read yet, it would probably be All Marketers are Liars. The reason you haven't read it, I'm guessing, is that it has a terrible title and...

Marketers rarely think about choosing customers... like a sailor on shore leave, we're not so picky. Huge mistake. Your customers define what you make, how you make it, where you sell it, what you charge, who you hire and even...

Successful organizations spend a lot of time saying, "that's not what we do." It's a requirement, because if you do everything, in every way, you're sunk. You got to where you are by standing for something, by approaching markets and...