Feed: Being Peter Kim - AggScore: 84.7
Summary: Being Peter Kim
My digital yawp over the desktops of the world. Focusing on social business and culture-at-large.
Is social media free?
In 2002, I was having a budget conversation with my CFO. I was general manager of the online store and we were discussing my requests for FTEs, technology upgrades, and marketing spend. The CFO asked me, "this is an online store...why do we need to spend any more money...doesn't it run itself?" (I'm 99% sure he wasn't joking.) This week, news has been circulating that FMCG company Procter & Gamble will eliminate 1,600 jobs and shift more budget into digital media. The headline over at Business Insider is a bit more incendiary: "P&G To Lay Off 1,600 After Discovering It's...
Date Published: Feb 02, 2012 - 1:22 am
Visitor Rating: 7.7 (3) (Rate)
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Story Clicks: 3,268
Feed Views: 8,287
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Feed Details
Date Added: 03/30/2006
Date Approved: 03/30/2006
By: Anonymous
Date Approved: 03/30/2006
By: Anonymous
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