From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
–This text refers to the
Hardcover
edition.
From Booklist
–This text refers to the
Hardcover
edition.
Hardcover
edition.
Hardcover
edition.
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New chapters include:
* Communicating Financial Information to Others
* Comparative Data, Forecasts and Benchmarking
* Business Loans and Financing Costs
* Owning versus Leasing Equipment
* Putting It All Together: Creating a Business Plan
* Assets, Liabilities and Net Worth
* Capital Expenditure Budgets
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“This is the best left-brain business book I’ve ever read for right-brain designers. And, having two right brains, I know what I’m talking about. I’m recommending Shel’s book to every student of mine and buying a copy for each designer on my staff.”
Brian Collins
Chief Creative Officer, Brand Integration Group, Ogilvy & Mather Worldwide
“Damn good advice! This is a fantastic business handbook for designers. It’s loaded with the specific, usable, real-world business knowledge that designers need. Shel has done a masterful job of making the information simple, clear, and easy to follow. This is a must-have book for any designer who wants to succeed in business.”
Billy Pittard
President, Pittard Inc.
“This is the most concise and brilliantly informative guide I have ever wished I’d read before establishing three studios for ATTIK. Shel has managed to capture a vast array of learning that most of us only gather after many years of trial and error — a guide that every independent designer or agency owner should have within arm’s reach.”
Will Travis
President, U.S. Operations, ATTIK
“Many design firms and designers have benefited from Shel Perkins’ sound business perspectives and advice. Now Shel has written a valuable guide that continues that process. The lucky readers of Talent Is Not Enough: Business Secrets For Designers will absorb many important messages that are essential to success. Shel deserves a ‘Thank You’ for rendering this service to all designers.”
Roz Goldfarb
President, Roz Goldfarb Associates, author of Careers by Design
“Although designers are highly skilled at applying their creativity toward solving design-related problems, most lack the fundamental business knowledge that would enable them to start or optimally run a firm. Whether you’re a student, design contractor or design firm owner, Shel Perkins’ new book, Talent Is Not Enough: Business Secrets For Designers, is a comprehensive source of information on the professional practice of design.”
Gerard Furbershaw
Co-Founder and COO, Lunar Design
“Destined to become a dog-eared reference for all those parts of running a design firm that they never taught in college.”
Mitchell Mauk
Principal, Mauk Design
“A confident and perceptive mentor, Perkins creates a painless navigation through a range of strategies and issues.”
Communication Arts Magazine
“Our favorite design consultant and your future best friend, Shel Perkins, literally wrote the book on this subject. Because he’s a designer himself, he can give advice in a way that doesn’t make creative types want to hurt themselves.”
Alissa Walker
UnBeige
“A great overview of all of the issues that designers need to know to be in business.”
Nathan Shedroff
Author of Making Meaning and Experience Design
“This book is simply a must-have for anyone working in the design profession.”
Deanna Moore
AIGALosAngeles.org
“This is a fantastic book, everyone should have a (well-worn) copy. In Shel’s typical style, the information is delivered in clear, concise language. Required and highly valuable reading for us all.”
Rob Bynder
Principal, Robert Bynder Design
“Packed with information on everything from how to get started to how to stay afloat.”
STEP Magazine
“Shel Perkins spells out every aspect of business for every type of designer in a language that is easy to understand. From career paths to pricing to legal issues, no stone is left unturned. This book is an invaluable asset.”
Troy Finamore
Finamore Design
“It is by far one of the best — if not the best — graphic design business book I have read.”
Daniel Schutzsmith
GraphicDefine.org
“Whether you’re just getting out of design school, thinking of going out on your own, or having large-firm growing pains, this is the book for you.”
Mike Lenhart
GraphicDesignForum.com
This comprehensive guide includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:
• How to get on the right career path
• How to market your services successfully
• The best way to determine pricing for your services
• How to avoid common legal pitfalls
• How to structure projects for success
• The secrets of successful teams
• How to sustain your business long-term
Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals in these areas and more:
• Design planning and strategy
• Corporate identity development
• Marketing communications
• Publication and editorial design
• Brand identity and packaging design
• Advertising and promotion design
• Motion graphics
• Environmental design
• Industrial design
• Interaction design
Talent Is Not Enough is an AIGA Design Press book published under Peachpit’s New Riders imprint in partnership with AIGA.
BONUS
Watch for free chapters online!
www.talentisnotenough.com
Buy Talent Is Not Enough: Business Secrets For Designers at Amazon
I would recommend this text to any instructor or School Administrator looking for new text on Health Insurance and Billing. This text far supercedes the current text I am using. It is in-depth, full of exercises and examples, and really explains the topics at hand. Health Insurance and Billing can sometimes be boring for students but this text really keeps things interesting and would keep the students busy.
This text combines all concepts of Health Insurance into one, user-friendly text. It has excellent pedagogical elements presented to keep the students attention and help make information easily understandable. This text will make the transition from classroom to medical office easy for students. There is an outstanding supplement package available for instructors.
–This text refers to an alternate
Paperback
edition.
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This Fourth Edition covers computer software and database tools that are written exclusively for the interior design field and general financial and project management programs that can streamline internal office processes. In addition to presenting the most recent banking changes, it also features an updated credit section that compares current and past procedures for obtaining and using credit.
Supplemented with more than fifty sample forms and letters, this Fourth Edition is a one-stop resource for successfully managing a firmfrom choosing a location and administering daily operations to putting it up for sale. It’s a must-have for seasoned interior designers, those starting their own firms, as well as interior design students.
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This is a comprehensive Guide for Working People, Professionals, Working Stiffs, and Desk Jockeys. Regular people looking to survive and succeed in this new landscape full of pitfalls and challenges. It is solid and timely professional information packed with valuable insight. Concepts grounded in reality that you can began using today! If you are UNEMPLOYED go to Chapter 16 get the help you need NOW! This chapter provides a roadmap to get you on track quickly!
I’ll walk you through creating a great resume, an online presence, and a professional portfolio. We will go into detail as to how to practice and prepare for an interview. I will offer you insight to the new interview process most employers are now using. All of which are critical to setting you apart from the masses and finding employment!
In addition we’ll discuss in no uncertain terms the realities of the 21st Century Workplace. At times we will be pulling back the Wizard of Oz’s curtain showing you things your Manager and Employer don’t want you to know, but information critical to your survival, especially today.
From my nearly 30 years of Professional experience coaching and mentoring, I’ll give you solid, personal and professional advice peppered with inside information that you can begin using today! Advanced concepts grounded in reality that will work anywhere.
Michael Perry
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