Feed: Comments for How to Find the Weirdest Stuff on the Internet - AggScore: 57.1

Five Wrong Ways to Pitch RWW and One Great Way

Comment from Elliott Ng on 2008-05-06

We just posted on this topic and referred to your post Marshall. The RSS suggestion is a great one.

http://tinyurl.com/5exv6o

BTW, have you tried Tweetscanning RRW? pretty funny.

Comment from Steve Kleine on 2008-04-24

You can add me to the "Thank you Marshall" group. All of us, PR folks, bloggers, traditional media et al, are still trying to sort out the myriad of new ways to communicate. Trying to convince the client they need to look at communicating in different ways is an ongoing challenge. Having articles like this one helps with the discussion.

Having a client blog and set up an RSS feed for announcements is nothing compared to the money spent back in the day trying to get them to put up a Web site (whoops, dating myself there). Those that do not experiment with new technology will find themselves extinct in my book. Having a highly ranked blog tell us the best way create a relationship with them should be considered a blessing.

Comment from Andrew Deal on 2008-04-21

I like to see comment pitches myself as a fellow reader, but I would imagine as the blogger, it would be harder to organize. :-)

Comment from Peter Griffyn on 2008-04-19

What about pitching in the comments? :)

Comment from Darryl Duc on 2008-04-19

James Dellow,
Don´t mess around (I am giving you some healthy advice actually). Get funded pay your way in, trust me everyone has a price in this world. Not funded? See #6 and #8.

Comment from James Dellow on 2008-04-19

Hmm. The point that everyone is missing, where can I download RWW's OPML file? ;-)

Comment from HappyTutors.com - Connect Tutors with Students & Parents on 2008-04-18

Interesting post and debate!

We were just thinking how to get RWW's attention to write about our small but meaningful and unique project - HappyTutors.com - A free Web 2.0 service for tutors, students & Parents.

So this post will defintely give us a clue on how to pitch RWW. Thanks for the tips!

HappyTutors.com
~ Connect Tutors with Students & Parents

Comment from chris on 2008-04-18

would LOVE to hear see a similar post about how best blogs should pitch to other blogs. It's similar, but def. different than traditional PR pitches.

Comment from Shelley on 2008-04-18

Richard, forgoing the parchment would be tantamount to tossing a few Oreos into a plastic "Hello Kitty" bag, and then tying the whole with a chartreuse glow stick. I think we can safely say that Marshall's list would quickly become six, rather than five, items when faced with with Oreos, Hello Kitty, and neon chartreuse.

Now, this might work at Techcrunch...

Comment from Vivek Bhaskaran on 2008-04-18

Great post - I would then ask, it is possible to share _your_ opml file to know at least who you guys are watching and looking at.

That way, we really don't even need to pitch anything actively.

It will also make us use our Blog entries more efficiently. We already use Twitter for microblogging as opposed to 2003/2004 when we all used blogs as a microblogging tool.

Comment from Richard MacManus on 2008-04-18

Shelley, that's a bit over the top. Ordinary paper will do instead of parchment.

Comment from Karma on 2008-04-18

I appreciate this post. It had never occurred to me to set up RSS for my press releases. As a publicist in a non-tech field, I find it shocking that people would pitch you on IM/Twitter/Facebook.
In response to all those defensive, pissed-off PR hacks: Boo-hoo. I'm sure you wouldn't appreciate it if journalists were spamming you on FaceBook and IM. When I get such things on myspace, its the spam or delete box, without hesitation. And your relationship isn't reciprocal. Journalists were writing articles long before "marketing" was a career field. We may be helpful but we are certainly not indespensible.

Comment from Shelley on 2008-04-18

How about a proposal hand written on parchment, tenderly rolled up and tucked, of so gently, in a basket full of home made chocolate chip cookies, with a big red, violet, and green bow tied into a flirty, but still playful bow on the outside?

Comment from Sean Mulholland on 2008-04-18

My main takeaway here is active vs. passive communication.

Active communication is annoying unless you're willing to receive it. It's like if you were at dinner with some friends, and random people were coming up talking to you. No fun.

Passive communication can be read whenever the receiver feels the urge. RSS & email are the big winners here, though because email can become a firehose I think that's why the author is leaning toward RSS.

Personally I agree - passive comms are almost always the better choice. Nothing kills a day like nonstop interruption, and this holds true whether you're a blogger or not!