Feed: South West England Franchisee Case Studies on whichfranchise.com - AggScore: 47.9
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South West England Franchise Oppotunties at WhichFranchise.com
Starbrite franchisee Richard Law is laying the foundations for a highly successful chemical distribution business in Cornwall. Since 1st April he has secured 200 customers from diverse businesses, including a 100-room hotel and a country pub.
Richard's experience as Sales Manager for a catering supply company has proven invaluable, and he has been working closely with Starbrite to grow sales to the catering industry. "The most important aspect of this business is having the right products at the right price," he reveals. "Before launching the business I sat down with Starbrite and went through the products so I was ready to go from day one."
Richard secured his customer base through a mixture of cold calling and contacts made in his previous job. He explains: "In the past, Starbrite have predominately sold into the automotive sector. Using my experience of catering and Starbrite's connections, we have been looking at new ways of linking products into the catering industry. New franchisees will now have an even wider range of businesses to sell to."
What initially attracted Richard to the company was its willingness to diversify, its knowledge of chemical sales and the people behind the business. "People buy from people," he clarifies. "I bought into this business because of the people. They've been very supportive in sourcing new products and have delivered everything they said they would. Their Franchisee Recruitment Manager is very realistic and made no false promises."
Richard is now consolidating his customer base before selling to the next 100 - he will then be looking for premises and staff. "You need to be resilient to run this business," he advises. "There's no such thing as a sales person, but you do need to be a good communicator, have the right attitude, be personable and self-disciplined. You must also be prepared to work very hard during the first 12 months laying the foundations."
Richard secured his customer base through a mixture of cold calling and contacts made in his previous job. He explains: "In the past, Starbrite have predominately sold into the automotive sector. Using my experience of catering and Starbrite's connections, we have been looking at new ways of linking products into the catering industry. New franchisees will now have an even wider range of businesses to sell to."
What initially attracted Richard to the company was its willingness to diversify, its knowledge of chemical sales and the people behind the business. "People buy from people," he clarifies. "I bought into this business because of the people. They've been very supportive in sourcing new products and have delivered everything they said they would. Their Franchisee Recruitment Manager is very realistic and made no false promises."
Richard is now consolidating his customer base before selling to the next 100 - he will then be looking for premises and staff. "You need to be resilient to run this business," he advises. "There's no such thing as a sales person, but you do need to be a good communicator, have the right attitude, be personable and self-disciplined. You must also be prepared to work very hard during the first 12 months laying the foundations."
Date Published: Mar 03, 2009 - 9:05 pm
Franchise event arrives in Southampton
South West England Franchise Oppotunties at WhichFranchise.com
May sees Southampton FC’s St Mary’s Stadium host the South Coast Franchise Show for the first time – an event showcasing over 35 franchise & business opportunities for sale.
Southampton is the latest port of call of a series of franchise roadshows hosted by organisers Job Done. This event follows other successful roadshows in Reading, Leicester, Norwich and Leeds over the last eight months.
In addition to 35 different business ideas on show, visitors can pick the brains of franchise consultants, find out funding advice from high street banks and tap into local enterprise initiatives too.
There are free drop in seminars and advice clinics. Topics include:
- “Mums Mean Business” – hosted by BBC TV’s The Apprentice candidate Jen Celerier (herself a self employed mum)
- “White Collar Franchising” – impartial advice for making the jump from office desk to MD
- “Post Credit Crunch” franchise finance advice – with Natwest Bank’s Franchise team
- “Motor Franchise Theatre” – business ideas for mobile franchises
Mark Monument of Job Done explains more
“Our shows are a “bite sized” version of larger, national exhibitions and give those considering franchising a regular chance to visit a one-stop-shop of franchising info – and, better still, at a local venue
There’s a slice of every conceivable franchise industry sector on show with ideas suitable for all career backgrounds – for “petrol heads”, for skilled tradesmen, for white collar careers, education, retail, catering, IT.”
The show takes place on Saturday 9th May 10.00am until 4.00pm at St Mary’s Football Stadium. There is no admission charge, no tickets required, there’s plenty of free car parking though it is advisable to register a place for the seminars and advisory clinics. Details available on:
Date Published: Mar 22, 2009 - 10:05 pm
Dent Wizard franchise owner delighted with growth despite the recession
South West England Franchise Oppotunties at WhichFranchise.com
The new car market has taken a bit of a prang during the recession – but that's not bad news for a firm specialising in dealing with bumps, bangs and bashes.
Dent Wizard specialises in a unique process called paintless dent removal, where small dings, dents and creases are repaired without sanding, filling or spraying car bodywork and it has benefited as the new car sales market has hit the skids and more people are turning to secondhand motors or sprucing up their current drives.
The Brixton-based business was started in August 2007 by Ross Knowles, and covers Plymouth. It's a franchise from Dent Wizard UK, itself part of the world's largest automotive services company, Manheim Group, which in turn is owned by the large multinational Cox Enterprises.
During the past year the business has grown in excess of 50 per cent, down in part to the development of the service by Mr Knowles, but also to increased demand because of the economic crisis.
Mr Knowles said: "Our business customers fall into two groups: dealerships that trade in secondhand vehicles, and private individuals.
"As more and more people choose to buy a secondhand car rather than a new one, dealerships are keener than ever to ensure the cars they sell are in tip-top condition.
"The Dent Wizard service means we're able to repair minor damage without removing panels, which would affect the manufacturers' warranty."
He added: "We're also seeing an increase in business from private individuals, who are taking pride in the vehicle they own rather than seeking to replace it with a new one."
Dent Wizard is a mobile service which goes to the customer, travelling anywhere across Devon and Cornwall.
Mr Knowles said: "We're delighted our growth has been so healthy and steady over the past year, and we believe the current state of the car sales market will mean more growth for us."
Mr Knowles has been supported by Martin Atkins, of Plymouth-based chartered accountants Francis Clark. Mr Atkins said: "Dent Wizard is an excellent example of a local expert, in this case Ross, who is trained as a commercial vehicle mechanic, who has taken a franchise from a worldwide organisation and made it a regional success.
"Franchises are a good way to get into running your own business, and as the economic climate worsens and more people find themselves out of work, we anticipate that the franchise option will grow in popularity."
Date Published: May 18, 2009 - 10:05 pm
The appeal of franchising with Maid2Clean franchise
South West England Franchise Oppotunties at WhichFranchise.com
The ambition to run my own business has been with me since I was about 18 years old; I am now 40 and cannot understand why I have given so much time and energy working for others.
Around 4 or 5 years ago, with our household bills starting to outweigh our income and following the failure to increase our “wages”, my husband, Nigel, and I decided to look into starting our own business. Our criteria being - work from home with no stock holding.
After looking into many business ideas, attending exhibitions and buying endless magazines, we stumbled into the franchise village at an exhibition in Olympia. Now, Maid2Clean was not represented at this particular show, but the idea of a franchise did appeal, due to the proven business concept, support from the franchisor and the banks like them too. So we started researching more seriously.
Eventually, we arranged to meet Elaine, who made us feel very welcome and explained the business in detail. We both came away with the impression that failure was not an option, this is a proven business and will work.
A year and a half later, Nigel is working full time and supporting me, while I run the business from home. Obviously, there have been some pitfalls; the biggest one for us is the rural location of our customers and the lack of large towns in our area. This means, I have to work harder finding reliable cleaners with transport. Reliability will always be a problem when you are dealing with people, that’s the nature of the job, however if you are located in a sparsely populated area think carefully about where your clients and cleaners will come from.
In summary, we are happy with the business, it grows slowly, in our case, but surely. We have no one to blame if goes wrong, but reap the profits when it goes right. We have decided not to make any hasty decisions before our 5th year anniversary, by this time we should be making a very healthy profit.
Date Published: Jun 07, 2009 - 10:05 pm
Card Connection's Kent Franchisees See Trading up 27%
South West England Franchise Oppotunties at WhichFranchise.com
Leading greeting card publisher and franchisor, Card Connection, has today announced that its franchisees for the Canterbury/Dover region have seen trading up by 27% compared with sales figures for the same period last year.
“Jason Hook and partner Vanessa Culliford joined Card Connection two years ago,” confirms Andrew Cutler, franchise and sales director for Card Connection. “In the past six months they have been focused on growing their business and have started to work with an additional 53 retail sites. This increases their portfolio of Card Connection retail customers to well over 200 stores and as a result, they have seen a significant uplift in sales figures.”
Ex Kent policeman, Jason, puts the team’s success down to: “Hard work and a focus on expanding the business through new retail customers. Our target is to get at least one new retailer to stock our Card Connection greeting cards each week and by calling on outlets, from farm shops to florists - in addition to larger retail stores, we are easily achieving this.
“Interestingly, we are not seeing the effects of the recession,” he continues. “Our sales figures are well up on last year and we have been able to improve our profit margins by stocking more premium product. The future looks bright and within the next 12 months we are aiming to employ an additional merchandiser and buy a new van to manage the growth of the business.”
Vanessa, an ex-shop keeper who spent the immediate years before purchasing the franchise working as a freelance events and sales manager states: “We always aim to provide excellent personalised customer service throughout our 235 customers. We are always on call and tailor our displays and diary to meet the needs of each shop; the customer always comes first. We have gained a great deal of extra space within existing outlets simply by being reliable and friendly.”
Using a proven system, Card Connection franchisees place greeting card ranges in retail outlets on a ‘consignment’ basis. This means the stock and display equipment is installed on free loan to the retailer. This is one step beyond ‘sale or return’ as Card Connection customers never have to buy the stock in the first place, only paying for what they sell. The award winning merchandising service provided to retailers by local franchisees is second to none and has established the company’s excellent reputation especially within the convenience sector.
Card Connection has limited vacancies for franchisees who are keen to run an expanding business. Successful candidates would ideally have some management experience as, once established, they would be expected to employ a small team, operate a warehouse and have several liveried vans on the road.
Because the franchise networks in the UK and Ireland are complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £20,000 (+ stock) with earnings potential in excess of £50,000 per annum.
Date Published: Jun 14, 2009 - 10:05 pm
Age and experience was a clear asset in running a Cartridge World franchise.
South West England Franchise Oppotunties at WhichFranchise.com
Terry Jeffery
Cartridge World Cheltenham and Gloucester
Background
Prior to opening his first to two Cartridge World franchises, Terry had held a variety of different roles in IT management. It was his hobby of video and graphics that introduced him to Cartridge World. By using their refilled Cartridges he quickly learned that it was a professional and impressive set up.
What introduced him to Cartridge World
At the point where Terry’s hobby had introduced him to Cartridge World, he was in turn facing an increasingly turbulent time in his then industry – IT – and following a third redundancy Terry began investigating Cartridge World further. Operating his own business was, to Terry, the obvious choice as he increasingly felt that his age was against him within the IT industry – whereas his experience was a clear asset in running a Cartridge World franchise.
Success to date
Terry now operates two Cartridge World stores, in Cheltenham and Gloucester. The second store came ‘out of the blue’ and within six weeks what had been an idea became reality. The Gloucester store was in profit, the bank was happy with the figures and Terry secured a loan on a second store. He says: “I wanted to be twice as well off! And I also knew how I could benefit further from economies of scale, for instance being able to buy in bulk.”
And the successes keep coming. His figures for 2007/8 show a 48% year-on-year increase in profit. But Terry is in no way complacent. He is determined to continue growing the business – and he might allow himself a holiday!
In the five years since he opened his first store Terry has worked with a number of local charities and organisations – in return for their cartridge collections he has donated more than £16,500 to good causes. He has been able to support more than 20 local charities. They include Great Oaks Dean Forrest Hospice, The Pied Piper Appeal, Andy Cole’s Children’s Foundation and BIBIC (British Institute for Brain Injured Children). He feels this has played a big part in making his two businesses very much part of the local community.
Cartridge World Cheltenham and Gloucester have also been awarded with two Gloucestershire Environmental Business Awards – which Terry considered not only a great honour for the business, but a great achievement and motivation for his staff.
Terry says ...
“I wish Cartridge World had been in the UK ten years earlier because I would now be retiring a very rich man. I knew I had made the right choice when I was making an operational profit within just a few months of opening. And when a new customer told me he’d heard about us ‘down the pub’ the belief that Cartridge World had been a wise choice was reinforced.
“The worse the economic climate, the more new customers we seem to get.
“Cartridge World’s technical support and training is outstanding and makes my job much easier – customers never doubt that we can deliver the quality they require. But from their point of view, we really get most respect for our environmental policies and work with local charities.”
Date Published: Jun 15, 2009 - 10:05 pm
Live the franchise dream with The Camping and Caravanning Club
South West England Franchise Oppotunties at WhichFranchise.com
THE CAMPING AND CARAVANNING CLUB
Janet and Barry Payne, Dartmoor
It takes great tenacity to have to wait 16 years to realise a dream. But that’s exactly what happened when former design and technology lecturer Barry Payne finally achieved his long-held ambition to have a campsite of his own.
The idea had strong appeal for Barry, especially after enjoying many camping and caravanning holidays with his wife Janet, an administrator, and their two children. However, he and Janet felt that it was unrealistic to make such a large investment while the children were small and at school.
As soon as the children had grown up, they thought about the idea again and this time they decided to make the commitment, up-sticks, move house and enjoy a complete change of lifestyle as campsite owners.
Decision made, they began looking for a suitable site, taking a year to consider places all over the UK. They were close to buying a site in Scotland but the deal fell through. Fortunately, their bank manager was familiar with the franchising concept and suggested that buying a franchise would be a more viable proposition, particularly as they would be able to get some funding. They would also have the benefit of support, advice and experience from The Club, the UK’s oldest camping organisation.
Although the idea was primarily Barry’s, Janet was more than happy to support the venture and move away from the overcrowded South East. She had no qualms about going to a new rural area in Devon, having moved house many times in their marriage.
They soon discovered that franchising offers a safer route than starting a business alone, with all the back-up and on-going support franchisees receive. “When the concept was explained and with the knowledge that a loan was available, the economics made perfect sense,”
Barry said. “As we progressed further, the ‘partnership’ came to be a very important factor,” he continued.
Neither had any previous experience of running a business but the Club’s comprehensive training programme taught them about managing an efficient campsite and having a successful business. In addition to the training, franchisees are supported by a head office advice team and benefit from a range of centralised services which include advertising and publicity.
The Club’s nationwide marketing and sales promotion create awareness and ensure advance bookings on a scale that is unimaginable for a site working on its own. Franchisees are included in the annual nationwide directory of campsites and on the Club’s website. They benefit from the centralised bookings system operated through UK call centres and also on-line, handling enquiries from Club members and also independent holiday makers.
When the couple bought their Devon site, they knew work was needed to improve it before it would meet the Club’s exacting standards. They invested in a range of new works that included electrical installations and new facilities, ready for the campsite to open in March 2009. Now they’re looking forward to the 2009 holiday season with, as Barry put it: “A real sense of ownership within a strong partnership of the Club – and plenty of bookings already made.”
Date Published: Jun 30, 2009 - 10:05 pm
Success for The Camping and Caravanning first franchisees
South West England Franchise Oppotunties at WhichFranchise.com
The Camping and Caravanning Club
Franchisee case study
Kate and Alan Sefton, Cheddar (Priddy Wells)
Kate and Alan Sefton, the first franchisees of The Club, had always wanted to live in the country, away from their urban roots in the Black Country. Over time, their dream of a rural lifestyle began to grow, prompting them to investigate ways of achieving their ambition and also to identify an opportunity that would enable them to earn a decent living.
At the time, they lived in the West Midlands where Kate was a deputy head teacher and Alan was head of support services for computers in education. Keen campers and caravanners all their 25 years of married life, they decided to buy a campsite – long before they knew anything about franchising.
Their first attempt to become campsite owners was disappointing as the sale fell through on the day of exchange, so Kate and Alan elected to stay put for the time being. Some time later, they decided to have another go and registered with an estate agency which, coincidentally, had been appointed by the Club to help find suitable sites across the UK. The agent suggested that Kate and Alan might like to go to a meeting to find out about the Club’s franchise.
“To be honest, at the time we weren’t interested,” Kate said, “but we went out of politeness and because we thought we might learn something,” she continued.
Going to the seminar proved to be worthwhile as they learned a great deal about the benefits of franchising and they left the meeting with plenty to think about. Still undecided though, they continued their search independently for a site, whilst still considering becoming franchisees.
Kate and Alan found a campsite in an idyllic spot near Priddy, one of the most historic villages in Somerset, which they purchased privately in July 2004. By this time, they were convinced about the benefits of franchising and opted to join the Club’s franchise network.
Kate commented: “We thought it would be good advertising for our site and ensure a steady stream of bookings if we could become part of the Club’s network. We definitely wanted to work for ourselves and franchising seemed to offer a safer route than going it alone.”
Kate and Alan had been impressed by many of the other benefits of being franchisees, particularly the Club’s ability to market their sites and services so widely and effectively. “If you’re a one-man-band, how would you know which websites or magazines were best to use for an advertisement?” Kate commented.
“Now we enjoy a consistent stream of bookings, both from Club members and holidaymakers generally. Club members tend to make their bookings exclusively with Club campsites because they are assured of high standards and members tend to stay longer than the casual camper. The Club reaches a huge audience and has the facility to arrange advance bookings through the call centres or on-line, which is more efficient and offers much more scope than if you tried to do it alone,” Kate continued.
Kate and Alan had management experience and had handled big budgets but neither had any actual business experience before becoming franchisees. “The Club’s expertise has been invaluable in many ways, particularly in staffing matters. When we need extra help, we sub-contract people who have been trained to a high standard by the Club, which also takes over the headaches of PAYE and NI,” Kate explained.
Four years on, Kate and Alan are very settled and enjoy working together in their own business. “We love working for ourselves and we love the place,” Kate said. “We have enjoyed developing the business, for example our shop which is very popular with local people as well as our campers. We have a good reputation as we specialise in all types of local produce and also have our own on-site bakery. As a result, the shop has become a very large part of our business,” she continued.
Kate and Alan say they would recommend becoming franchisees with the Club but they believe it is important for people to be realistic about the commitment they are making. “Some people might think that living and working in the country sounds like paradise but they must remember a franchise would be their business and responsibility,” they cautioned.
“That having been said, neither of us would change what we have and we never want to go back to our old jobs,” Kate said. “And we’d certainly hate working for other people again.”
Date Published: Jun 30, 2009 - 10:05 pm
Taking the plunge and investing in a ServiceMaster franchise
South West England Franchise Oppotunties at WhichFranchise.com
Alistair Grieves, ServiceMaster Contract Services, Exeter
I originally worked for a Contract Furnishing company in London, neither my wife nor myself wanted to continue working in London so we decided to move to what we considered was the best part of the UK for us, Devon.
As I was experienced in the tendering process, I thought I would use my strengths and look for a franchise, which best suited my abilities. It also enabled me and my family to move to the country and out of London.
What attracted me to contract services, or daily office cleaning was the idea of regular invoicing, whatever I billed I knew I should be billing the same amount the next month, it was a regular income.
As money was tight initially, moving into a new house and buying a new business it was important for us to be able to forecast our income and plan our future.
The best thing about being my own boss is you make decisions and are able to take responsibility for that. I also have the flexibility of working when I wish and taking time off when I wish.
The other nice thing about an established franchise company is there is plenty of advice, new ideas, and other business's to liaise with. It is nice to have other franchisees around you who are doing the same role but not in competition with you.
My wife works in business I find it very important to have a reliable financial colleague, she looks after the accounts side of the business, invoicing, credit control payroll etc.
I would never have had the flexibility or life style that I now enjoy without taking the plunge and investing in my own franchise.
Date Published: Jul 20, 2009 - 10:05 pm
Feeling good about franchising with Rosemary Conley
South West England Franchise Oppotunties at WhichFranchise.com
38-year old Jayne Stone, who now lives in Weston-Super- Mare and runs the Rosemary Conley Diet and Fitness Clubs franchise in North Somerset, grew up in Sheffield but moved to London to work for Customs and Excise. As well as London, Jayne worked for Customs and Excise as a senior Investigation Officer in Manchester and then Bristol.
Jayne has always had a weight problem, yo-yo dieting like most, but by this time, Jayne found that her weight had increased to over 15½ stone! Jayne’s mum, who had lost 3 stone with the help of Rosemary Conley, inspired her daughter to also lose 5 stone. Jayne used Rosemary Conley’s bestselling Hip and Thigh Diet to help her reach her goal weight and, to maintain the weight loss, Jayne decided to change her sedentary lifestyle to one more active. Jayne qualified as an aerobics teacher in 2003, before she decided to buy a Rosemary Conley Franchise. Jayne attended a Presentation Day at the Rosemary Conley Diet and Fitness Clubs’ offices in Quorn. Leicestershire and was convinced this was the way forward. Says Jayne: “It felt like the answer to everything and luckily I was able to buy a franchise in the Bristol area.” Jayne starting running the franchise in August 2004 and has now increased the number of classes she runs each week to 11. She has over 550 members.
Reflecting on the last two years, Jayne says: “I made absolutely the right decision and I love being my own boss. “The members make the job really enjoyable and I am delighted to have helped hundreds of successful slimmers to lose weight and keep it off.”
Jayne’s husband, Barry, has seen a big change in his wife. “Jayne is much happier, she has flexibility in her hours, has much greater job satisfaction and the financial rewards are excellent,” he says.
For Barry and Jayne, taking up a Rosemary Conley Franchise has meant working closely as a team but they have found the more you put in the more you get out.
After two years Jayne is now really organised. “I have an Administrative Assistant who is an enormous help, I have a local marketing plan that is working well for me and I have an efficient computer system in place.” Because she is so organised, Jayne has time to spend with her family. She also has time to work on the house she is converting with Barry, and can enjoy the seaside she lives moments from.
Jayne has maintained her weight loss and at 10 stone 3lbs, has never felt better. “My life is completely different now and for the first time in over 30 years, I actually feel good about myself,” she says.
Date Published: Jul 30, 2009 - 10:05 pm
To Buy or Not to Buy - with Platinum Property Partner franchise
South West England Franchise Oppotunties at WhichFranchise.com
Sarah has worked as an estate agent, a home image consultant and a recruitment consultant, and since 2003 she has also been a television presenter – primarily on BBC1's 'To Buy Or Not To Buy' - and freelance property writer. She currently works freelance part-time within Platinum Property Partners and, as a Franchise Partner, has started to build a portfolio in Poole & Bourne mouth.
It was mid-2004 when Sarah first met Steve Bolton, and she spent some time looking into his methods and business proposition. It didn’t take long for her to realise that there was definitely something different and special about Steve, his business partners and the people they were working with, and she started to work freelance for the company on copy writing, publicity and shows & events. In November 2007, having known Steve for three years and worked within the company on a part-time basis for nearly a year, Sarah joined the Franchise.
"I had a fair amount of experience in the property field, but nothing like the knowledge within PPP, particularly on the investment front – it's a completely different proposition to the residential and holiday home market. And because I like to work on a number of different projects, I simply don't have the time or inclination to worry about having to research every aspect of the property business, so the Franchise is the perfect solution and, for me, a very cost-effective way of ensuring I make the right investments and have access to the best people to advise me on an ongoing basis. Plus, I've made a lot of great new friends and some seriously inspiring mentors and colleagues."
Sarah was sale agreed on her first property the day after her initial mentoring, completed on that purchase in February 2008 and it was ready to rent as a 6-bedroom House in Multiple Occupation six weeks later. Thanks to a tracker mortgage, that property currently cashflows £1,400 a month. In November 2008 Sarah bought her second HMO – another 6-bedroom property – and that cashflows £660 a month. Those two cashflow figures are after the mortgages and all bills have been paid, allowances have been made for maintenance and voids, franchise management service fees have been paid, and include the cost of employing a property manager. The combined pre-tax profit of around £2,000 a month is therefore virtually passive income, as Sarah only has to spend around 2 hours a week on administering the business.
Albert Road, Poole
Purchase price £230,000
Rental income £2,686
(5 doubles, 1 single)
Mortgage repayment £1,139
(85% LTV, 6.89% int. only)
Other expenditure £881
(utilities, c. tax, insurance, TV, b'band,
cleaner, voids & maintenance allowance,
franchise MS fees, property management)
Total expenditure £2,020
Total monthly pre-tax profit £666
Total annual pre-tax profit £7,992
Sarah is working with her father as a passive investor, and has made the most of the other investment options offered by PPP. She has invested into a development project in Romania, which is anticipated to give around a 100% return within 3 years, and also entered into a passive loan arrangement with one of the PPP founders, which pays market-leading interest rates on a monthly basis.
For the next few months Sarah will be focusing on the purchase of her own home in Bournemouth and obtaining planning permission, with the help of PPP’s contacts, to build in the garden of one of her HMOs. She also hopes to acquire at least one more investment before the end of the year.
Date Published: Nov 10, 2009 - 9:05 pm
